Logan Mulvey (born August 22, 1984) is the Managing Partner at STRIVR Labs, Inc,
and the former CEO of
GoDigital
GoDigital is a full service digital and video-on-demand (VOD) distribution company. Launched in 2008, the Beverly Hills-based company as of 2013 had a library of over 1000 films ranging from independent cinema to award-winning documentaries and fo ...
.
Early years
Logan Mulvey was born in San Diego and grew up in Solana Beach, California. He attended
Loyola Marymount University
Loyola Marymount University (LMU) is a private Jesuit and Marymount research university in Los Angeles, California. It is located on the west side of the city near Playa Vista. LMU is the parent school to Loyola Law School, which is located ...
and received a BA in Communications with an emphasis in Rhetoric.
Career
The Founding of GoDigital
While Mulvey attended Loyola in 2005, he co-founded GoDigital with Jason Peterson and Dave Lindsay.
GoDigital began as a music distribution service and Mulvey created campaigns for a variety of films and platinum selling artists.
At this point, he had produced music videos for top-selling artists such as
Death Cab for Cutie
Death Cab for Cutie is an American rock band formed in Bellingham, Washington, in 1997. The band is currently composed of Ben Gibbard (vocals, guitar, piano), Nick Harmer (bass), Dave Depper (guitar, keyboards, backing vocals), Zac Rae (keyboar ...
,
Lil' Romeo
Percy Romeo Miller (born August 19, 1989), also known by his stage name Romeo (formerly Lil' Romeo), is an American rapper, actor, and television personality. He gained fame as a rapper in the early 2000s after signing with No Limit Records, the ...
,
Ashley Tisdale
Ashley Michelle Tisdale (born July 2, 1985) is an American actress and singer. During her childhood, she was featured in over 100 advertisements and had minor roles in television and theatre. She achieved mainstream success as Maddie Fitzpatr ...
,
Switchfoot
Switchfoot is an American rock band from San Diego, California. The band's members are Jon Foreman (lead vocals, guitar), Tim Foreman (bass guitar, backing vocals), Chad Butler (drums, percussion), and Jerome Fontamillas (guitar, keyboards, back ...
, and
Master P
Percy Robert Miller Sr. (born April 29, 1967), known by his stage name Master P, is an American rapper, record executive, record producer, actor, and entrepreneur. He is the founder of the record label No Limit Records, which was relaunched as ...
.
He also created marketing campaigns for dozens of award-winning films and platinum-selling artists as GoDigital's Chief Marketing Officer.
As President
In September 2008, GoDigital announced the restructuring of their executive team, with Mulvey assuming the role of president.
He had realized as Chief Marketing Officer that CDs and DVDs would soon prove obsolete and that the emerging digital market had a strong future.
Under his direction, the company relaunched as a full-service distributor of premium, independent content to digital and
Video on Demand
Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...
(VOD) retailers.
After GoDigital's re-organization, Mulvey's responsibilities were expanded to include the oversight of GoDigital's content operations team, marketing initiatives, global product management and release strategies for both new and catalog titles,
orchestrating the distribution of feature film, television, and music content to hundreds of entertainment retailers including
Netflix
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...
,
iTunes
iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...
,
Hulu
Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television serie ...
, and
CinemaNow
CinemaNow was an international over-the-top (OTT) provider of on-demand, Internet streaming media available to viewers in the United States, Canada and the United Kingdom. The company was founded in 1999 and was headquartered in Los Angeles, Cal ...
.
STRIVR Labs, Inc
STRIVR is a virtual reality compan
that specializes in sports training and building fan experience
References
{{DEFAULTSORT:Mulvey, Logan
1984 births
Living people
Businesspeople from San Diego
Loyola Marymount University alumni