Livingly Media (formerly Zimbio, Inc.) is an American digital media company based in Redwood City, California that publishes six lifestyle sites for women: Livingly.com, Lonny.com, Mabelandmoxie.com, Itsrosy.com, Zimbio.com, and StyleBistro.com. The six sites publish original articles, high resolution photography, social videos, and games, reaching a combined audience of over 25 million global monthly readers, according to
Quantcast. ''Livingly'' covers women's lifestyle, ''
Lonny'' covers home design, ''Mabel + Moxie'' covers parenting, ''It's Rosy'' covers women 50+, ''Zimbio'' covers entertainment news, and ''StyleBistro'' covers celebrity fashion and beauty.
The company was founded as Zimbio, Inc. in 2006 by
Tony Mamone and
Danny Khatib and venture-backed by
Menlo Ventures, Great Oaks Capital, and
Draper Richards. The name was changed to Livingly Media in August 2012, shortly after acquiring ''Lonny'' magazine. The management team consists of CEO Erica Carter, COO Christophe Decker, Chief Content Office Jill Slattery, Chief Product Officer Erik Kokkonen, and Chief Technology Officer Bruce Martin. In 2015, Livingly Media was acquired by the European digital publishing company
Aufeminin.com
Aufeminin is a digital media group based in Paris, France, founded in 1999. It is 78.43% owned by the TF1 (Télévision Française 1 S.A) and is publicly traded by Euronext Paris in compartment B. (MNEMO : FEM).
The group operates in 21 countri ...
, then a subsidiary of
Axel Springer. In 2018, Aufeminin was acquired by
TF1
TF1 (; standing for ''Télévision Française 1'') is a French commercial television network owned by TF1 Group, controlled by the Bouygues conglomerate. TF1's average market share of 24% makes it the most popular domestic network.
TF1 is par ...
(Télévision Française 1 S.A). Aufeminin is publicly traded by
Euronext Paris
Euronext Paris is France's securities market, formerly known as the Paris Bourse, which merged with the Amsterdam, Lisbon, and Brussels exchanges in September 2000 to form Euronext NV. As of 2022, the 795 companies listed had a combined marke ...
in compartment B. (MNEMO : FEM).
History
In May 2006, the company launched its first website, Zimbio.com which focused on entertainment news including movies, music, TV and celebrities.
In July 2010, the company launched StyleBistro.com to focus on fashion and beauty – including what celebrities are wearing, trends and products.
In 2012, the company purchased ''Lonny Magazine''. The terms of the deal were not disclosed. It was redesigned and launched as ''Lonny.com'' in November 2012. Irene Edwards joined as Executive Editor in March 2013.
In February 2015, the company announced that it was being acquired by the Axel Springer-owned Aufeminin Group.
In July 2015, the company launched Livingly.com, a lifestyle website for women.
In April 2018, Livingly Media's parent company, Aufeminin, was acquired by TF1(Télévision Française 1 S.A).
In May 2018, the company launching two new websites, Mabel + Moxie and It's Rosy.
Other Platforms
All of Livingly's websites have mobile versions. As of February 2017, Livingly had over 26.1 million monthly readers, of which 9.2 million accessed the sites via mobile devices, according to Quantcast.
Board Members
* Marie-Laure Sauty de Chalon,
Aufeminin.com
Aufeminin is a digital media group based in Paris, France, founded in 1999. It is 78.43% owned by the TF1 (Télévision Française 1 S.A) and is publicly traded by Euronext Paris in compartment B. (MNEMO : FEM).
The group operates in 21 countri ...
* Christophe Decker,
Aufeminin.com
Aufeminin is a digital media group based in Paris, France, founded in 1999. It is 78.43% owned by the TF1 (Télévision Française 1 S.A) and is publicly traded by Euronext Paris in compartment B. (MNEMO : FEM).
The group operates in 21 countri ...
* Erica Carter, CEO
Financing History
Series A, August 2007 – $6.8 Million
Investors:
*
Menlo Ventures
*
Draper Richards
* Sand Hill Angels 6, LLC
Series B, May 2012 – $8.9 Million
"Zimbio Inc. Secures $8.9 Million in Series B Funding"
(reuters.com)
Investors:
* Menlo Ventures
* Great Oaks Venture Capital
* Draper Associates
* Comerica Bank
* Insikt Ventures
* Fenwick & West
Fenwick & West LLP is a law firm of nearly 430 attorneys with offices in Silicon Valley, San Francisco, Seattle, New York City, Santa Monica, Washington, DC and Shanghai. The firm's practice focuses on technology companies, life sciences com ...
* Sand Hill Angels 6, LLC
Offices
* 101 Redwood Shores Pkwy Suite 150, Redwood City, CA 94065
References
External links
*{{official website, http://www.livinglymedia.com
Zimbio, published by Livingly MediaStyleBistro, published by Livingly MediaLonny, published by Livingly MediaLivingly, published by Livingly MediaMabel + Moxie, published by Livingly MediaIt's Rosy, published by Livingly Media
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