Livefyre was a

blog comment hosting service A blog comment hosting service is a service which externally hosts comments posted by users to blog or online newspaper posts. Many such services allow for users to log into a blog comment hosting service using social network profile credentials ...

that pioneered real-time comment sections on the web. It offered live blogging, user profiles, link aggregation, web annotation, media uploads, and

moderation Moderation is the process of eliminating or lessening extremes. It is used to ensure normality throughout the medium on which it is being conducted. Common uses of moderation include: *Ensuring consistency and accuracy in the marking of stud ...

tools. The company was based in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

with offices in

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

, and

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...

. Livefyre was acquired by

Adobe Adobe ( ; ) is a building material made from earth and organic materials. is Spanish for ''mudbrick''. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is used to refer to any kind of e ...

in 2016 and shut down in 2021.

History

Livefyre was launched by Jordan Kretchmer and Henry Arlander in December 2009. It began as a commenting platform for bloggers. The company's commenting platform, Livefyre Comments 3, was launched in July 2012. In August 2013, Livefyre launched its Social Native Ad Solutions group. In November 2014, Livefyre launched a

content marketing Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, exp ...

and

engagement marketing Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumer ...

platform called Livefyre Studio. On September 9, 2013, Livefyre purchased the social media service Storify. At that time approximately 850,000 journalists, agencies and brands used Storify to curate collections of social media content. The company claimed at that time to continue making Storify available for free. In May 2016,

Adobe Systems Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the crea ...

agreed to purchase Livefyre, planning to allow customers to monetize comments made using Livefyre. In October 2016, Livefyre shut down its Community Comments WordPress plugin in order to focus exclusively on enterprise-level customers. On December 12, 2017, Storify announced that they would be shutting down the service on May 16, 2018. Existing Storify users were encouraged to use the Storify 2 features built into Livefyre. In January 2021, Adobe began transitioning Livefyre users away to alernate commenting platforms. On November 30th of that year, the company shut down Livefyre for all customers.

References

{{Adobe Inc. Defunct technology companies of the United States Internet forum hosting Companies based in San Francisco 2009 establishments in California 2017 disestablishments in California