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LiveWire is an American electric motorcycle manufacturer. It was initially launched as a dedicated electric vehicle (EV) division for
The LiveWire electric motorcycle was first displayed to the media in June 2014, as part of Harley Davidson's Project LiveWire Experience, a traveling dealer demo. Prototypes were made available for public test rides at US Harley-Davidson dealerships later in 2014, then Europe and Canada in 2015.
In May 2021, Harley Davidson announced it was spinning LiveWire off as its own brand, including replacing the Harley Davidson logo on the motorcycles with the LiveWire logo. The first LiveWire branded motorcycle, named LiveWire ONE, was unveiled at the July 8 International Motorcycle Show in
LiveWire manufactures the LiveWire brand of motorcycles. Its first product is the LiveWire ONE electric motorcycle. Electric motorcycles are seen as easier and quieter to ride than gas-powered motorcycles, with no clutch or gearshift, or hot exhaust pipes.
The company reportedly planned to develop three more electric models with a goal of manufacturing 100,000 motorcycles by 2026.
The company's second model, the LiveWire Del Mar, was announced in February 2022, and was reportedly the first to use LiveWire’s scalable, modular ARROW platform. It was intended to be lighter and less expensive than the LiveWire One.
Harley Davidson Harley may refer to:
People
* Harley (given name)
* Harley (surname)
Places
* Harley, Ontario, a township in Canada
* Harley, Brant County, Ontario, Canada
* Harley, Shropshire, England
* Harley, South Yorkshire, England
* Harley Street, in Lo ...
in July 2021. The company was spun-off from its parent and went public on September 27, 2022 via merger with a special-purpose acquisition company (SPAC). It is the first publicly traded electric motorcycle company in the United States.
The company operates dual headquarters at Milwaukee, Wisconsin
Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...
and Palo Alto, California
Palo Alto (; Spanish language, Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree kno ...
.
History
The LiveWire electric motorcycle was first displayed to the media in June 2014, as part of Harley Davidson's Project LiveWire Experience, a traveling dealer demo. Prototypes were made available for public test rides at US Harley-Davidson dealerships later in 2014, then Europe and Canada in 2015.
In May 2021, Harley Davidson announced it was spinning LiveWire off as its own brand, including replacing the Harley Davidson logo on the motorcycles with the LiveWire logo. The first LiveWire branded motorcycle, named LiveWire ONE, was unveiled at the July 8 International Motorcycle Show in Sonoma, California
Sonoma is a city in Sonoma County, California, United States, located in the North Bay region of the San Francisco Bay Area. Sonoma is one of the principal cities of California's Wine Country and the center of the Sonoma Valley AVA. Sonoma's p ...
. In December, Harley Davidson announced it was merging LiveWire with AEA-Bridges Impact Corp. (ABIC), a SPAC formed by private equity executives John Garcia and Michele Giddens, and it would begin publicly trading on the NYSE with ticker symbol "LVW". The deal was reportedly financed by $400 million of ABIC’s cash held in trust, $100 million from Harley-Davidson, and $100 million from Taiwanese scooter manufacturer Kymco
Kymco (an acronym for Kwang Yang Motor Co, Ltd ()) (stylized as ''KYMCO'') is a Taiwanese motorcycle manufacturer headquartered in Kaohsiung, Taiwan. With approximately 3000 employees, Kymco produces over 570,000 vehicles annually at its factor ...
, through a private investment in public equity
A private investment in public equity, often called a PIPE deal, involves the selling of publicly traded common shares or some form of preferred stock or convertible security to private investors. It is an allocation of shares in a public company n ...
(PIPE) sale.
In the company's Q4 2021 earnings report, released in February 2022, it announced its next electric model, the LiveWire Del Mar, would be introduced in the second quarter.
Products
LiveWire manufactures the LiveWire brand of motorcycles. Its first product is the LiveWire ONE electric motorcycle. Electric motorcycles are seen as easier and quieter to ride than gas-powered motorcycles, with no clutch or gearshift, or hot exhaust pipes.
The company reportedly planned to develop three more electric models with a goal of manufacturing 100,000 motorcycles by 2026.
The company's second model, the LiveWire Del Mar, was announced in February 2022, and was reportedly the first to use LiveWire’s scalable, modular ARROW platform. It was intended to be lighter and less expensive than the LiveWire One.
Operations
The company operates dual headquarters atMilwaukee, Wisconsin
Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...
and Palo Alto, California
Palo Alto (; Spanish language, Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree kno ...
. Its motorcycles are manufactured in York, Pennsylvania at Harley Davidson's plant. The company reportedly plans to continue to work with Harley Davidson dealers, and is also reportedly planning dedicated LiveWire showrooms, starting in California.
As of January 2022, Harley Davidson Chairman and CEO Jochen Zeitz
Jochen Zeitz (born 6 April 1963) is the president, CEO and chairman of the board of Harley-Davidson. He served as the chairman and CEO of Puma for 18 years. He also served as board member of luxury goods company Kering, and chaired their Sustain ...
serves as LiveWire's acting CEO, and Ryan Morrissey serves as the company's President.
See also
*List of Harley-Davidson motorcycles
A list of motorcycles produced under the Harley-Davidson brand.
Pre-war
Hummer/American Lightweight
Aermacchis sold as Harley-Davidsons
Aermacchi motorcycles sold in US with Harley-Davidson badging.
Touring
Small twins (Model W / 45 ...
References
External links
* {{authority control, state=expanded Electric motorcycles Harley-Davidson Motorcycle manufacturers of the United States Motor vehicle manufacturers based in Wisconsin Motor vehicle manufacturers based in California Companies listed on the New York Stock Exchange Special-purpose acquisition companies