Little Pinks
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Little Pink () or Pinkie is a term used to describe young
jingoistic Jingoism is nationalism in the form of aggressive and proactive foreign policy, such as a country's advocacy for the use of threats or actual force, as opposed to peaceful relations, in efforts to safeguard what it perceives as its national inter ...
Chinese nationalists The Kuomintang (KMT), also referred to as the Guomindang (GMD), the Nationalist Party of China (NPC) or the Chinese Nationalist Party (CNP), is a major political party in the Republic of China, initially on the Chinese mainland and in Taiw ...
on the internet. The term Little Pink originated on the website (), when a group of users kept strongly criticizing people who published posts containing negative news about China. Within Jinjiang Literature City, this group became known as the "Jinjiang Girl Group Concerned for the Country", or the Little Pink, which is the main color of the website's front page. The Little Pink are different from members of the
50 Cent Party The 50 Cent Party, also known as the 50 Cent Army or ( ), are Internet commentators who are paid by the authorities of the People's Republic of China to spread the propaganda of the governing Chinese Communist Party (CCP). It was created durin ...
or Internet Water Army, as the Little Pink are not paid. In terms of demographics, according to Zhuang Pinghui of ''
South China Morning Post The ''South China Morning Post'' (''SCMP''), with its Sunday edition, the ''Sunday Morning Post'', is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunningham, it has remained ...
'', 83% of the Little Pink are female, with most of them between 18 and 24 years old. More than half of the Little Pink are from third- and fourth-tier cities in China. They are primarily active on social media sites banned in China such as Twitter and
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
. They have been compared to the Red Guards of the
Cultural Revolution The Cultural Revolution, formally known as the Great Proletarian Cultural Revolution, was a sociopolitical movement in the People's Republic of China (PRC) launched by Mao Zedong in 1966, and lasting until his death in 1976. Its stated goal ...
. In the first days of the
2022 Russian invasion of Ukraine On 24 February 2022, in a major escalation of the Russo-Ukrainian War, which began in 2014. The invasion has resulted in tens of thousands of deaths on both sides. It has caused Europe's largest refugee crisis since World War II. An ...
, the Little Pink drew international attention for their role in contributing to the mostly pro-war, pro-Russia sentiments on the Chinese internet.


Responses

The
Chinese Communist Party The Chinese Communist Party (CCP), officially the Communist Party of China (CPC), is the founding and One-party state, sole ruling party of the China, People's Republic of China (PRC). Under the leadership of Mao Zedong, the CCP emerged victoriou ...
's official newspaper ''
People's Daily The ''People's Daily'' () is the official newspaper of the Central Committee of the Chinese Communist Party (CCP). The newspaper provides direct information on the policies and viewpoints of the CCP. In addition to its main Chinese-language ...
'' and its daily tabloid ''
Global Times The ''Global Times'' () is a daily tabloid newspaper under the auspices of the Chinese Communist Party's flagship newspaper, the ''People's Daily'', commenting on international issues from a Chinese ultra-nationalistic perspective. The publi ...
'' have both lavished praise on the Little Pink, as has the
Communist Youth League of China The Communist Youth League of China (CYLC), also known as the Young Communist League of China or simply the Communist Youth League (CYL), is a youth movement of the People's Republic of China for youth between the ages of 14 and 28, run by the ...
. In October 2021, the Little Pink were the subject of criticism by the satirical song " Fragile" by Malaysian singer
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and Australian singer Kimberley Chen. A commentary in the ''
South China Morning Post The ''South China Morning Post'' (''SCMP''), with its Sunday edition, the ''Sunday Morning Post'', is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunningham, it has remained ...
'' opined that the song should have prompted, instead of the actual angry response by the Little Pink, a self-reflection on the dangers of their fervent
nationalism Nationalism is an idea and movement that holds that the nation should be congruent with the State (polity), state. As a movement, nationalism tends to promote the interests of a particular nation (as in a in-group and out-group, group of peo ...
. The commentary compared their path and its dangers to the one taken by supporters of
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
in the
2021 United States Capitol attack On January 6, 2021, following the defeat of then-U.S. President Donald Trump in the 2020 presidential election, a mob of his supporters attacked the United States Capitol Building in Washington, D.C. The mob was seeking to keep Trump in pow ...
.


See also

*
Chinese information operations and information warfare Informatized warfare of China is the implementation of information warfare (IW) within the People's Liberation Army (PLA) and other organizations of the Chinese Communist Party (CCP). Laid out in the Chinese Defence White Paper of 2008, informat ...
*
Public opinion brigades The public opinion brigades ( vi, Dư luận viên) is a state-sponsored web brigade of the Communist Party of Vietnam or linked to the Communist Government of Vietnam. Similar to Russia's web brigades and China's 50 Cent Army, participants report ...
* Fenqing *
Patriotic Education Campaign The Patriotic Education Campaign () was a political campaign in China initiated in 1991 but not carried out in full scale until 1994. In May 1995, the Chinese government issued the "Notice on Recommending Hundreds of Patriotic Education Books to ...


References

{{Disinformation Internet trolling Political slurs for people Internet-based activism Chinese Internet slang Chinese nationalism 2020 neologisms Propaganda in China