''Little India'' is the largest circulated
Indian American
Indian Americans or Indo-Americans are citizens of the United States with ancestry from India. The United States Census Bureau uses the term Asian Indian to avoid confusion with Native Americans, who have also historically been referred to ...
publication in the United States. The magazine was established in 1991 by its founding editor and publisher, Achal Mehra, a professor at
Albright College in
Reading, Pennsylvania
Reading ( ; Pennsylvania Dutch: ''Reddin'') is a city in and the county seat of Berks County, Pennsylvania, United States. The city had a population of 95,112 as of the 2020 census and is the fourth-largest city in Pennsylvania after Philade ...
. It focuses on the
non-resident Indians
Overseas Indians (IAST: ), officially Non-Resident Indians (NRIs) and Overseas Citizens of India (OCIs) are Indians who live outside of the Republic of India. According to the Government of India, ''Non-Resident Indians'' are citizens of Indi ...
(NRIs) in the United States and features
editorial
An editorial, or leading article (UK) or leader (UK) is an article written by the senior editorial people or publisher of a newspaper, magazine, or any other written document, often unsigned. Australian and major United States newspapers, suc ...
s and articles on living in the United States while being of Indian heritage and happenings and people from India. Usually there are several NRIs that are highlighted in each issue as well as articles on
politics
Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that studies ...
, problems of
acculturation
Acculturation is a process of social, psychological, and cultural change that stems from the balancing of two cultures while adapting to the prevailing culture of the society. Acculturation is a process in which an individual adopts, acquires and ...
and
cultural retention that most
ABCD
ABCD is a list of the first four letters in the English alphabet. It may also refer to:
Film
* ''ABCD'' (film), a 2005 Tamil romance film
* ''ABCD 2'', a 2015 Indian dance film
* '' ABCD: American-Born Confused Desi (2013 film)'', a 2013 Mal ...
s face, news from India, popular culture, students,
Bollywood
Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...
,
Indian cuisine
Indian cuisine consists of a variety of regional and traditional cuisines native to India. Given the diversity in soil, climate, culture, ethnic groups, and occupations, these cuisines vary substantially and use locally available spices, he ...
and the
generation gap.
The magazine is published monthly and has a Business of Performing Audits, BPA audited circulation of over 142,000, penetrating almost one in five Indian households in the United States. The magazine is published in nine editions from coast to coast — New York, New Jersey, Massachusetts, Washington, D.C., Georgia, Florida, Illinois, Texas and California. ''Little India'' has won 21 Ippie Awards from the Independent Press Association of New York and seven New American Media awards as well as Magazine of the Year 2006 from the South Asian Students Alliance.
''Little India'' is believed to be the largest Non-resident Indian and person of Indian origin, overseas Indian publication in the world.
See also
* Indians in the New York City metropolitan region
References
External links
''Little India''
1991 establishments in Pennsylvania
Lifestyle magazines published in the United States
Monthly magazines published in the United States
Asian-American magazines
Ethnic mass media in the United States
Indian-American culture
Magazines established in 1991
Magazines published in Connecticut
Mass media of Indian diaspora
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