''LittleBe'' (stylized as little Be) is a British children's preschool television programming block broadcast by

ITVBe ITVBe, stylized as itvBe, is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. The channel was first announced on 12 February 2014 and launched on 8 October 2014. ITVBe broadcasts reality and unscri ...

. The block was launched on 3 September 2018. The block airs at 9:00 am to 12:00 pm on weekends and weekdays. This block is aimed at 2–6-year-olds.

History

On 4 July 2018, the block was announced at the Children's Media Conference. tentatively without a name. It was eventually named LittleBe and launched on 3 September 2018. The block is similar to the Mini CITV block that

CITV CITV (short for Children's ITV, also known as the CITV Channel) is a British free-to-air children's television channel owned by ITV plc. It broadcasts content from the CITV archive and acquisitions, every day from 6 am to 9 pm which ...

used to broadcast before the network removed all preschool shows from the channel. On 30 August it was announced that ''

Sooty Sooty is a British children's television media franchise created by Harry Corbett incorporating primarily television and stage shows. The franchise originated with his fictional glove puppet character introduced to television in 1955, with the ...

'' would move to the block from its original broadcaster,

Development

Jason Ford from ITV Creative made coordination with Bubble to create visual effects and animation for the block's promos and brand. Greg Claridge and James Taylor are the composers of the block's music and sound effects. Jason Ford had stated for the development:

Programmes

Programmes on the block are aimed toward a preschool audience and range from acquisitions such as ''

Pingu in the City is a computer-animated children's television series co-produced by Mattel Creations, NHK, NHK Enterprises, and Polygon Pictures. It is a reboot based on the stop-motion television series ''Pingu'' by HIT Entertainment (The Pygos Group). The ser ...

'', and original series such as ''

''.

References

External links

* 2018 establishments in the United Kingdom Children's television Children's television networks * ITV (TV network) original programming Preschool education television networks Television programming blocks {{UK-tv-prog-stub