During the annual television broadcast of the
National Football League
The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...
Super Bowl
The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game ...
championship, the
commercials
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
that are aired draw considerable attention. In 2010,
Nielsen reported that 51% of viewers prefer the commercials to the game itself. This article does not list advertisements for a local region or station (e.g. promoting local news shows), pre-kickoff and post-game commercials/sponsors, or in-game advertising sponsors and television
bumpers.
1960s
1967 (I)
The commercials included ads from "Ford, Chrysler, RCA, RJ Reynolds Tobacco, McDonald's, Budweiser, among others."
1968 (II)
1969 (III)
1970s
1970 (IV)
1971 (V)
1972 (VI)
1973 (VII)
1974 (VIII)
1975 (IX)
1976 (X)
1977 (XI)
1978 (XII)
1979 (XIII)
1980s
1980 (XIV)
1981 (XV)
1982 (XVI)
1983 (XVII)
1984 (XVIII)
1985 (XIX)
1986 (XX)
1987 (XXI)
1988 (XXII)
1989 (XXIII)
1990s
1990 (XXIV)
1991 (XXV)
1992 (XXVI)
1993 (XXVII)
1994 (XXVIII)
1995 (XXIX)
1996 (XXX)
1997 (XXXI)
1998 (XXXII)
1999 (XXXIII)
2000s
2000 (XXXIV)
This year was known for its many commercials for websites, with 17 websites posing commercials. Many became defunct after the "dot-com Bowl".
2001 (XXXV)
2002 (XXXVI)
2003 (XXXVII)
2004 (XXXVIII)
2005 (XXXIX)
2006 (XL)
2007 (XLI)
2008 (XLII)
2009 (XLIII)
2010s
2010 (XLIV)
2011 (XLV)
*
BMW
*
Bridgestone
is a Japanese multinational tire manufacturer founded in 1931 by Shojiro Ishibashi (1889–1976) in the city of Kurume, Fukuoka, Japan. The name Bridgestone comes from a calque translation and transposition of , meaning 'stone bridge' in Japan ...
(2)
*
Brisk
*
Bud Light
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.
The company operates 12 breweries in the United States and nearly 20 in othe ...
(2)
*
Budweiser
Budweiser () is an American-style pale lager, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States.
''Budweiser'' may also refer to an unrela ...
(2)
*
CareerBuilder
CareerBuilder is an employment website founded in 1995 with offices in the United States, Canada, Europe, and Asia. In 2008, it had the largest market share among online employment websites in the United States, where it was founded. CareerBu ...
*
CarMax
CarMax, Inc. is a used vehicle retailer based in the United States. It operates two business segments: CarMax Sales Operations and CarMax Auto Finance. The corporate entity behind the formation of CarMax was Circuit City Stores, Inc. The firs ...
(2)
*
Cars.com
Cars.com is an automotive classified website focused on the United States that launched in June 1998 and now is the second largest automotive classified site. Its headquarters are located in Chicago, Illinois.
History
A 2003 ''Library Journal' ...
(2)
*
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...
(2)
*
Disney
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
- ''
Pirates of the Caribbean: On Stranger Tides''
*
Doritos
Doritos () is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo. The original Doritos were not flavored. The first flavor was Toasted Corn, released in 1966, followed by Taco in ...
(3)
*
E*Trade
E-Trade Financial Corporation (stylized as E*TRADE) is a financial services subsidiary of Morgan Stanley, which offers an electronic trading platform to trade financial assets. The company receives revenue from interest income on margin balanc ...
*
GoDaddy
GoDaddy Inc. is an American publicly traded Internet domain registrar and web hosting company headquartered in Tempe, Arizona, and incorporated in Delaware.
, GoDaddy has more than 21 million customers and over 6,600 employees worldwide. The co ...
*
HomeAway
HomeAway was a vacation rental marketplace. It operated through 50 websites in 23 languages through which it offered rentals of cabins, condos, castles, villas, barns, and farmhouses.
Founded in February 2005 and headquartered in Austin, Texas, ...
*
Hyundai Hyundai is a South Korean industrial conglomerate ("chaebol"), which was restructured into the following groups:
* Hyundai Group, parts of the former conglomerate which have not been divested
** Hyundai Mobis, Korean car parts company
** Hyundai ...
*
Kia
Kia Corporation, commonly known as Kia (, ; formerly known as Kyungsung Precision Industry and Kia Motors Corporation), is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It is South Korea's second lar ...
*
Mercedes-Benz
Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartere ...
*
Paramount Pictures
Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
*
Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.
History
Pepsi was ...
Max (3)
*
Relativity Media
Relativity Media is an American media company founded in 2004 by Lynwood Spinks and Ryan Kavanaugh. The company brokered film finance deals and later branched into film production and other entertainment ventures. The company was commercially s ...
- ''
Limitless''
*
Skechers
Skechers USA, Inc. is an American multinational footwear company. Headquartered in Manhattan Beach, California, it was founded in 1992 and is now the third largest footwear brand in the United States.
History
Skechers was founded in 1992 by Ro ...
- "Kim Kardashian"
*
Snickers
Snickers is a chocolate bar made by the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that is encased in milk chocolate. The annual global sales of Snickers was over $3 billion .
In the United ...
*
Stella Artois
Stella Artois ( ) is a pilsner beer, first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. In its original form, the beer is 5.2 per cent ABV, the country's standard for pilsners. The beer is also sold in other countries like the UK, Ire ...
*
- "Faith Hill"
*
Universal Pictures
Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...
2012 (XLVI)
*
Pete Hoekstra
Cornelis Piet "Pete" Hoekstra (; born October 30, 1953) is a Dutch-American politician who served as the United States Ambassador to the Netherlands from January 10, 2018, to January 17, 2021. A member of the Republican Party, he previously ser ...
2013 (XLVII)
2014 (XLVIII)
2015 (XLIX)
2016 (50)
2017 (LI)
2018 (LII)
2019 (LIII)
2020s
2020 (LIV)
2021 (LV)
2022 (LVI)
2023 (LVII)
See also
*
Super Bowl advertising
Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercial ...
*
USA Today Super Bowl Ad Meter
The ''USA Today'' Super Bowl Ad Meter is an annual survey taken of television commercials by ''USA Today'' in a live poll during the telecast in the United States of the Super Bowl, the annual professional American football championship game of the ...
References
External links
Super Bowl Ad Archiveon
Ad Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mul ...
{{Super Bowl commercials
Commercials
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
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