This partial list of city nicknames in Nevada compiles the

aliases A pseudonym (; ) or alias () is a fictitious name that a person or group assumes for a particular purpose, which differs from their original or true name ( orthonym). This also differs from a new name that entirely or legally replaces an individu ...

sobriquet A sobriquet ( ), or soubriquet, is a nickname, sometimes assumed, but often given by another, that is descriptive. A sobriquet is distinct from a pseudonym, as it is typically a familiar name used in place of a real name, without the need of expla ...

s and

slogan A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...

s that

cities A city is a human settlement of notable size.Goodall, B. (1987) ''The Penguin Dictionary of Human Geography''. London: Penguin.Kuper, A. and Kuper, J., eds (1996) ''The Social Science Encyclopedia''. 2nd edition. London: Routledge. It can be def ...

and towns in

Nevada Nevada ( ; ) is a U.S. state, state in the Western United States, Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. N ...

are known by (or have been known by historically), officially and unofficially, to municipal governments, local people, outsiders or their

tourism Tourism is travel for pleasure or business; also the theory and practice of touring (disambiguation), touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tour (disambiguation), tours. Th ...

boards or

chambers of commerce A chamber of commerce, or board of trade, is a form of business network. For example, a local organization of businesses whose goal is to further the interests of businesses. Business owners in towns and cities form these local societies to a ...

. City nicknames can help in establishing a civic identity, helping outsiders recognize a community or attracting people to a community because of its nickname; promote civic pride; and build community unity.Muench, Davi
"Wisconsin Community Slogans: Their Use and Local Impacts"
, December 1993, accessed April 10, 2007.

Nickname A nickname is a substitute for the proper name of a familiar person, place or thing. Commonly used to express affection, a form of endearment, and sometimes amusement, it can also be used to express defamation of character. As a concept, it is ...

s and slogans that successfully create a new community "ideology or myth" are also believed to have economic value. Their economic value is difficult to measure, but there are anecdotal reports of cities that have achieved substantial economic benefits by "

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

ing" themselves by adopting new slogans.Alfredo Andia
Branding the Generic City :)
, MU.DOT magazine, September 10, 2007 In 2005 the

consultancy A consultant (from la, consultare "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice and other purposeful activities in an area of specialization. Consulting servic ...

Tagline Guru conducted a small survey of professionals in the fields of branding,

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

, and

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

aimed at identifying the "best" U.S. city slogans and nicknames. Participants evaluated about 800 nicknames and 400 slogans on the criteria of whether the nickname or slogan expresses the "brand character, affinity, style, and personality" of the city, whether it "tells a story in a clever, fun, and memorable way," uniqueness and originality, and whether it "inspires you to visit there, live there, or learn more."TaglineGuru Releases List of Top U.S. City Mottos and Monikers
press release, September 20, 2005, TaglineGuru.com website, archived on June 23, 2008 The second-ranked nickname in the survey was the

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...

nickname "

Sin City ''Sin City'' is a series of neo-noir comics by American comic book writer-artist Frank Miller. The first story originally appeared in ''Dark Horse Presents Fifth Anniversary Special'' (April 1991), and continued in ''Dark Horse Presents'' #51� ...

", behind only

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

's "The Big Apple." Las Vegas also had the top-rated slogan: "

What Happens Here, Stays Here What Happens Here, Stays Here (also referred to as What Happens in Vegas, Stays in Vegas) is a slogan and advertising campaign for the city of Las Vegas, Nevada. Background The original slogan was created in 2003 by the Las Vegas Convention and ...

." Some unofficial nicknames are positive, while others are derisive. The unofficial nicknames listed here have been in use for a long time or have gained wide currency. * Beatty – Gateway to Death Valley *

Boulder City Boulder City is a city in Clark County, Nevada, United States. It is approximately southeast of Las Vegas. As of the 2020 United States Census, 2020 census, the population of Boulder City was 14,885. The city took its name from Boulder Canyon ( ...

– Home of Hoover Dam * Caliente – City of Roses *

Eureka Eureka (often abbreviated as E!, or Σ!) is an intergovernmental organisation for research and development funding and coordination. Eureka is an open platform for international cooperation in innovation. Organisations and companies applying th ...

– The Friendliest Town on The Loneliest Road * Fallon – The Oasis of Nevada *

Genoa Genoa ( ; it, Genova ; lij, Zêna ). is the capital of the Italian region of Liguria and the List of cities in Italy, sixth-largest city in Italy. In 2015, 594,733 people lived within the city's administrative limits. As of the 2011 Italian ce ...

– Home of the Candy DanceU.S. City Monikers
Tagline Guru website, accessed January 5, 2008 *

**Gambling Capital of the WorldLas Vegas
, ''The Columbia Gazetteer of North America'', accessed April 8, 2007. "It is considered the gambling capital of the world; gambling was legalized in 1931.... Its nightclubs, casinos, and championship boxing matches are world famous, and entertainment enterprises have led to an increasing array of music, sports, and gambling centers up and down the Strip, a.k.a. “Glitter Gulch.”" **

Entertainment Capital of the World The Entertainment Capital of the World is a nickname that has been applied to several cities, including: * Las Vegas, because of its "broad scope of entertainment options including nightlife, shows, exhibits, museums, theme parks, pool parties, and ...

**City of Lost Wages *

Reno Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada-California border, about north from Lake Tahoe, known as "The Biggest Little City in the World". Known for its casino and tourism industry, Reno is the ...

**The Biggest Little City in the World **The Neon Babylon * Sparks – The Rail City * Tonopah – Queen of the Silver Camps *

Virginia City Virginia City is a census-designated place (CDP) that is the county seat of Storey County, Nevada, and the largest community in the county. The city is a part of the Reno– Sparks Metropolitan Statistical Area. Virginia City developed as a boom ...

– The Richest Place on Earth * West Wendover – Where the West Begins * Winnemucca – City of Paved Streets *

Yerington Yerington is a city in Lyon County, Nevada, United States. The population was 3,048 at the 2010 census. It is the current county seat of Lyon County, with the first county seat having been established at Dayton on November 29, 1861. It is nam ...

– The Onion Capital of the WestReno Gazette Journal
accessed March 3, 2021, "Wright: Yearning for a fest in Onion Capital of West"

References

{{Nevada Nevada cities and towns Populated places in Nevada

City nicknames This is a list of nickname-related list articles on Wikipedia. A nickname is "a familiar or humorous name given to a person or thing instead of or as well as the real name." A nickname is often considered desirable, symbolising a form of acceptance ...

See also

References