Lirika Matoshi (born 1996) is a
Kosovo-Albanian fashion designer based in
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
who gained prominence through the Internet. Matoshi is noted for her whimsical and feminine designs.
Personal life
Matoshi grew up in
Pristina
Pristina, ; sr, / (, ) is the capital and largest city of Kosovo. The city's municipal boundaries in Pristina District form the largest urban center in Kosovo. After Tirana, Pristina has the second largest population of ethnic Albanians an ...
, the capital of
Kosovo
Kosovo ( sq, Kosova or ; sr-Cyrl, Косово ), officially the Republic of Kosovo ( sq, Republika e Kosovës, links=no; sr, Република Косово, Republika Kosovo, links=no), is a partially recognised state in Southeast Euro ...
and lived through the
Kosovo War
The Kosovo War was an armed conflict in Kosovo that started 28 February 1998 and lasted until 11 June 1999. It was fought by the forces of the Federal Republic of Yugoslavia (i.e. Serbia and Montenegro), which controlled Kosovo before the wa ...
. She is one of nine siblings in a
Kosovo Albanian
The Albanians of Kosovo ( sq, Shqiptarët e Kosovës, ), also commonly called Kosovo Albanians, Kosovar/Kosovan Albanians or Kosovars/Kosovans, constitute the largest ethnic group in Kosovo.
Kosovo Albanians belong to the ethnic Albanian sub-gr ...
family. Her older sister
Teuta Matoshi is also a fashion designer. Another sister, Sanije, also helps with the businesses.
Career
Matoshi moved to the U.S. in 2016 to pursue a degree from the
Fashion Institute of Technology
The Fashion Institute of Technology (FIT) is a public college in New York City. It is part of the State University of New York (SUNY) and focuses on art, business, design, mass communication, and technology connected to the fashion industry. ...
. When her application was rejected she continued to design independently from a studio in the Bronx.
Matoshi made headlines in 2017 when she customized a pair of tights by embellishing them. After posting an image of the tights on her personal Instagram page the image was shared by numerous fashion bloggers and Matoshi began selling versions of the tights after receiving requests for them. In 2017 one of her designs was also worn by singer
Elle King
Tanner Elle Schneider (born July 3, 1989), known professionally as Elle King, is an American singer, songwriter, and musician. Her musical style was influenced by country, rock and blues.
In 2012, King released her debut EP, '' The Elle King ...
to the
Grammy Awards.
In 2020 another of Matoshi's designs similarly went viral. Made of a tulle fabric featuring a pattern of glittered strawberries the dress lead to a 1000% increase in sales for Matoshi.
Vogue
Vogue may refer to:
Business
* ''Vogue'' (magazine), a US fashion magazine
** British ''Vogue'', a British fashion magazine
** ''Vogue Arabia'', an Arab fashion magazine
** ''Vogue Australia'', an Australian fashion magazine
** ''Vogue China'', ...
dubbed Matoshi's design "the dress of the summer".
Lirika Matoshi received recognition from the Minister of Culture, Youth, and Sports in Kosovo, Vlora Dumoshi, and Deputy Minister, Halil Matoshi, in August 2020.
See also
*
Cottagecore
Cottagecore is an internet aesthetic popularised by teenagers and young adults celebrating an idealized rural life. Traditionally based on a rural English and European life, it was developed throughout the 2010s and was first named ''cottagecore ...
References
External links
* (business)
* (personal)
{{DEFAULTSORT:Matoshi, Lirika
Living people
1996 births
Kosovan Muslims
Kosovo Albanians
Kosovan emigrants to the United States
Kosovan fashion designers
Artists from Pristina
Kosovan women fashion designers