PT Lion Group is a privately owned, airline

holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...

, based in

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

. The group consists of several airlines from

Southeast Asia Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical south-eastern region of Asia, consisting of the regions that are situated south of mainlan ...

, currently

Lion Air PT Lion Mentari Airlines, operating as Lion Air, is an Indonesian low-cost airline. Based in Jakarta, Lion Air is the country's largest privately run airline, the second largest low-cost airline in Southeast Asia (after AirAsia) and the large ...

Wings Air PT Wings Abadi Airlines, operating as Wings Air, is a scheduled commuter passenger low cost airline based in Jakarta, Indonesia. The airline operates out of Sultan Hasanuddin International Airport in Makassar as well as several other airports a ...

Batik Air Batik Air is an Indonesian scheduled airline which was founded in 2012 and made its maiden flight on 3 May 2013 from Jakarta to Manado and Yogyakarta. History Lion Air, the parent company, established Batik Air as a full-service airline whic ...

Batik Air Malaysia Batik Air Malaysia (formerly known as Malindo Air) is a Malaysian full service carrier, an associate carrier of Indonesian Lion Air Group, with headquarters in Petaling Jaya, Selangor, Malaysia. The original name Malindo signifies a cooperative ...

, and

Thai Lion Air Thai Lion Mentari Co. Ltd, trading as Thai Lion Air ( th, ไทยไลอ้อนแอร์), is a Thai low-cost airline, operating with Thai partners as an associate company of Lion Air of Indonesia. The carrier operates from Bangkok's Do ...

. The Lion Air Group primarily competes with the

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

n-based low-cost carrier,

AirAsia Capital A Berhad, () operating as AirAsia (stylized as ''airasia'') is a Malaysian multinational low-cost airline headquartered near Kuala Lumpur, Malaysia. It is the largest airline in Malaysia by fleet size and destinations. AirAsia operat ...

and domestic competitor and national airline Garuda Indonesia.

History

The airline group is founded on the success of

, which was founded in 1999. With the growth of aviation and travel within

, Lion Air founded

in 2003, a regional carrier wholly owned by Lion Air.

Regional expansion

With the expansion of regional rival

into the Indonesian aviation market, the Lion Group established

Malindo Air Batik Air Malaysia (formerly known as Malindo Air) is a Malaysian full service carrier, an associate carrier of Indonesian Lion Air Group, with headquarters in Petaling Jaya, Selangor, Malaysia. The original name Malindo signifies a cooperative ...

in 2012, to compete with

in the Malaysian aviation market. The airline's name derived from a combination of the countries

and

. Local competition from national airline Garuda Indonesia also arose in 2012, as Garuda announced intentions to form an off-shoot of its

Citilink PT Citilink Indonesia, operating as Citilink, is a low-cost airline headquartered in Jakarta, Indonesia. Established in July 2001 as a low-cost brand of Garuda Indonesia, it operates shuttle services between Indonesian cities. Since 30 July 2012 ...

brand into its own low-cost carrier. Further intentions to expand

were announced, such that it could compete with

in the domestic low-cost travel market. In response, Lion Group announced a full-service competitor to Garuda Indonesia in the form of

. To further expand into the region, Lion Air announced its intention to launch

, based in

Bangkok Bangkok, officially known in Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estimated populati ...

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...

. This would allow the group to further encroach on

's market share, as well as compete with local low-cost carrier

Nok Air Nok Air (, th, นกแอร์, derived from ''nok'' (นก), the Thai word for ''bird'') is a low-cost airline in Thailand operating mostly domestic services out of Bangkok's Don Mueang International Airport. Thai Airways International o ...

. In 2017, the Lion Air Group managed to surpass 50% market share domestically for the first time.

Operations

The Lion Air Group are based in three different countries in Southeast Asia and have several operations, most of which are airlines. Lion Air Boeing 737-900ER Spijkers-3

Wings Air ATR ATR-72-500 (ATR-72-212A) Spijkers-1

Operators and fleet

Subsidiary company

Lion Parcel

PT. Lion Express also known as Lion Parcel is a subsidiary company of Lion Air Group, is the logistic company that serves nationwide and Asia. Their services is door-to-door delivery enhanced with Innovation and Technology.

Environmental record

Lion Parcel has taken measures to control their environmental effect by use of electric vehicles produced by GESITS ( PT Wika Industri Manufaktur). Lion Parcel changed vehicles in certain delivery fleets in order to use electric vehicles. Certain new vehicles use electricity, to which Lion Parcel hopes to reduce air pollution in Indonesia and carbon emission produced by conventional vehicle. With this initiative, they become the first logistic company in Indonesia that has implement the use of electric vehicles.

Awards

* Gold Predicate from Indonesian Contact Center Association (ICCA) during The Best Contact Center Indonesia 2021'2 event for category "The Best Digital Media" * Impactful Digital Marketing Campaign of The Year for JAGOPACK, Marketeers Editor's Choice Award 2021 * Industry Marketing Champion 2021 for the Logistics Sector, Marketeer of the Year 2021, MARKPLUS, INC.

References

External links

{{Navbox Airlines of Thailand Airline holding companies