The Lion was a
brass era
The Brass Era is an American term for the early period of automotive manufacturing, named for the prominent brass fittings used during this time for such things as lights and radiators. It is generally considered to encompass 1896 through 191 ...
automobile built in
Adrian, Michigan,
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
by the Lion Motor Car Company from 1909 to 1912.
History
The Lion Motor Car Company was formed to produce the engine developed for the
Gyroscope
A gyroscope (from Ancient Greek γῦρος ''gŷros'', "round" and σκοπέω ''skopéō'', "to look") is a device used for measuring or maintaining orientation and angular velocity. It is a spinning wheel or disc in which the axis of rota ...
automobile. This plan was abandoned and the Lion was a
four-cylinder 40 hp engine model called the Forty.
In 1910
Runabout and
Tourers were medium-priced at $1,500 and $1,600, .
Lion advertised " The Lion Forty runs like a Sixty".
A fire on June 2, 1912, destroyed the factory and 150 cars, including a
prototype
A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and Software prototyping, software programming. A prototyp ...
model Thirty. The city of
Adrian
Adrian is a form of the Latin language, Latin given name Adrianus (given name), Adrianus or Hadrianus (disambiguation), Hadrianus. Its ultimate origin is most likely via the former river Adria (river), Adria from the Venetic language, Venetic and ...
and citizens raised $8,000 to help, but the Lion Motor Car Company was
under-insured and went into
receivership
In law, receivership is a situation in which an institution or enterprise is held by a receiver—a person "placed in the custodial responsibility for the property of others, including tangible and intangible assets and rights"—especially in ca ...
by October.
File:2017-06-05 20-48-07-640x427.jpg, alt=, Lion model Forty advertising
File:Lion Car.jpg, alt=, 1912 Lion factory fire
Two Lion examples are known to be extant; one in a museum in
Adrian, Michigan and another in Australia.
References
{{DEFAULTSORT:Lion (Automobile)
Defunct motor vehicle manufacturers of the United States
Motor vehicle manufacturers based in Michigan
Adrian, Michigan
Defunct manufacturing companies based in Michigan
Brass Era vehicles
1910s cars
Vehicle manufacturing companies established in 1910
Vehicle manufacturing companies disestablished in 1912
Cars introduced in 1910