Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider. The company, in 2005, claimed it was the largest pay-for-performance affiliate marketing network on the Internet.Derek Vaughan (July 12, 2005
Make Money From Your Content Site
'' Sitepoint.com'', retrieved August 12, 2007 In 2005,

Rakuten () is a Japanese technology conglomerate based in Tokyo, founded by Hiroshi Mikitani in 1997. Centered around Rakuten Ichiba, its businesses include financial services utilizing financial technology, as well as digital content and communicati ...

acquired LinkShare for US$425 million in cash,Bloomberg (September 6, 2005
Rakuten Agrees to Acquire LinkShare for $425 Million
''Bloomberg.com'', retrieved August 12, 2007 making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal.Top Japanese Shopping Portals
- Alexa Ranking Rakuten LinkShare was re-branded to Rakuten Affiliate Network in 2014. In 2020, Rakuten Marketing was renamed as Rakuten Advertising.

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* {{authority control Affiliate marketing Online advertising services and affiliate networks Companies based in New York City Marketing companies established in 1996 Rakuten 2005 mergers and acquisitions