Brandon Christopher McCartney (born August 17, 1989), professionally known as Lil B and as his alter ego The BasedGod, is an American rapper. Lil B has recorded both solo and with
Bay Area
The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California. The Bay Area is defined by the Association of Bay Area Go ...
group
The Pack. His solo work spans several genres, including
hip hop,
new age
New Age is a range of spiritual or religious practices and beliefs which rapidly grew in Western society during the early 1970s. Its highly eclectic and unsystematic structure makes a precise definition difficult. Although many scholars consi ...
,
indie rock
Indie rock is a Music subgenre, subgenre of rock music that originated in the United States, United Kingdom and New Zealand from the 1970s to the 1980s. Originally used to describe independent record labels, the term became associated with the mu ...
and
choral music
A choir ( ; also known as a chorale or chorus) is a musical ensemble of singers. Choral music, in turn, is the music written specifically for such an ensemble to perform. Choirs may perform music from the classical music repertoire, which ...
. He describes his work as "based", a term which denotes a lifestyle of positivity and tolerance; and is noted for his extensive use of
social media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...
to build an online
cult following
A cult following refers to a group of fans who are highly dedicated to some person, idea, object, movement, or work, often an artist, in particular a performing artist, or an artwork in some medium. The lattermost is often called a cult classic ...
.
Early life
McCartney grew up in
Berkeley, California, and attended high school at
Albany High in
Albany. He adopted the name Lil B, and began rapping at age 15 with
San Francisco Bay Area
The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California. The Bay Area is defined by the Association of Bay Area Gov ...
based hip hop group
The Pack. After two locally successful mixtapes, at the peak of the Bay Area's
hyphy movement
The term hyphy ( ) is Oakland slang meaning "hyperactive". More specifically, it is an adjective describing the hip hop music and the culture associated with the area. The term was first coined by Oakland rapper Keak da Sneak.
History
The hy ...
, the group's song "
Vans
Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the co ...
" became a surprise hit. The song was ranked as the fifth best of 2006 by ''
Rolling Stone
''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its co ...
'' magazine. The strength of "Vans" led the group to release the ''
Skateboards 2 Scrapers'' EP, featuring a "Vans" remix with Bay Area rappers
Too $hort and
Mistah F.A.B.
Stanley Petey Cox (born January 23, 1982), better known by his stage name Mistah F.A.B. (backronym for Money Is Something To Always Have–Forever After Bread), is an American rapper, songwriter, entrepreneur, community organizer and activist.
...
In 2007, Lil B and The Pack released their first album, ''
Based Boys''.
Music career
2009–10: Solo success and collaborations
On September 24, 2009, Lil B released his first
digital album, ''I'm Thraxx'', via independent label Permanent Marks. On December 22, 2009, Lil B released his second digital album, ''6 Kiss'', to critical reception. On March 25, 2010, Lil B released his debut mixtape ''Dior Paint''. On April 3, 2010, Lil B officially signed to fellow artist
Soulja Boy
DeAndre Cortez Way (born July 28, 1990), known professionally as Soulja Boy (formerly Soulja Boy Tell 'Em), is an American rapper and record producer. He rose to prominence, after his self published debut single " Crank That (Soulja Boy)" peak ...
's label
SODMG Entertainment. On May 7, 2010, Lil B released a mixtape entitled ''Base World Pt. 1''. On July 5, 2010, Lil B released a collaboration mixtape with
Soulja Boy
DeAndre Cortez Way (born July 28, 1990), known professionally as Soulja Boy (formerly Soulja Boy Tell 'Em), is an American rapper and record producer. He rose to prominence, after his self published debut single " Crank That (Soulja Boy)" peak ...
entitled ''Pretty Boy Millionaires''. Lil B had recorded over 1,500 tracks as of July 2010, including hits "Like A Martian", "Wonton Soup", "Pretty Bitch", "I'm God", all of which were released for free. On September 21, 2010, Lil B released his debut studio album, ''
Rain in England'', through Weird Forest Records; it was described by ''
The Guardian
''The Guardian'' is a British daily newspaper
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background.
Newspapers can cover a wide ...
'' as "a beatless, Beat poetry-style set where Lil B, voice a-quiver with earnestness, ponders love, beauty and all the bad things in the world over naïf new-age synth washes".
2010–present: Mixtapes
On December 29, 2010, it was announced and confirmed that Lil B apparently signed an album deal with
Amalgam Digital. On July 10, 2011, Lil B released the EP ''Paint'', through his label BasedWorld Records.
On January 18, 2011, Lil B released his fourth digital album entitled ''
Angels Exodus'', through Amalgam Digital. On April 14, 2011, Lil B announced that his next album would be entitled ''I'm Gay'', which caused a degree of controversy. On June 29, 2011, Lil B released his fifth digital album, ''
I'm Gay (I'm Happy)
''I'm Gay (I'm Happy)'' is the fifth studio album by American rapper Lil B. The album was released digitally on June 29, 2011. On June 30, 2011, the rapper provided a free download link on his Twitter account. The album entered the ''Billboard' ...
'', through Amalgam Digital; the album entered the
''Billboard'' R&B/Hip-Hop Albums chart at number 56 and the
Heatseekers Albums
Top Heatseekers are "Breaking and Entering" music charts issued weekly by ''Billboard'' magazine. The Heatseekers Albums and the Heatseekers Songs charts were introduced by ''Billboard'' in 1991 with the purpose of highlighting the sales by new an ...
chart at number 20 for the week of July 16, 2011.
On May 17, 2012, Lil B released his first instrumental album, ''
Choices and Flowers
''Choices and Flowers'' is the first instrumental studio album by American rapper Lil B, released under the moniker The BasedGod. It was digitally released on May 17, 2012, through Lil B's own record label, BasedWorld Records. The album consists ...
'', under the alias "The Basedgod". On September 16, 2012, Lil B released a
rock single entitled "
California Boy
"California Boy" is a song by American rapper Lil B. It was released for digital download on September 16, 2012, through Lil B's own record label, BasedWorld Records. "California Boy" marks as Lil B's debut rock music release and was intended to ...
". On December 30, 2012, Lil B released his second instrumental album entitled ''Tears 4 God'', also under the alias "The Basedgod".
On December 24, 2013, Lil B released the mixtape ''
05 Fuck Em
''05 Fuck Em'' is a mixtape by American rapper Lil B. It was independently released on December 24, 2013, through Lil B's own record label, BasedWorld Records. Intended to be spread across six discs, the mixtape is the longest mixtape release by ...
'', which contained 101 songs. On June 1, 2014, Lil B released a mixtape entitled ''
Hoop Life'', which would be known for containing a track entitled "F*ck KD" that called out
NBA player
Kevin Durant
Kevin Wayne Durant ( ; born September 29, 1988), also known by his initials KD, is an American professional basketball player for the Brooklyn Nets of the National Basketball Association (NBA). He played one season of college basketball for t ...
. On October 14, 2014, Lil B released the ''Ultimate Bitch'' mixtape, featuring the song "
No Black Person Is Ugly
"No Black Person Is Ugly" is a song by American rapper Lil B, released on his 2014 mixtape ''Ultimate Bitch''. The song was released with its accompanying music video on July 30, 2014, prior to the mixtape's release on October 14, 2014. The song r ...
." On July 19, 2015, Lil B and
Chance the Rapper
Chancelor Johnathan Bennett (born April 16, 1993), known professionally as Chance the Rapper, is an American rapper, singer-songwriter, and record producer. Born and raised in Chicago, Bennett released his debut mixtape ''10 Day'' in 2012. He ...
announced that they recorded a new collaborative mixtape.
Lil B was featured in
Terror Jr's remix of their song "Come First" released, in 2017.
On August 17, 2017, Lil B released ''
Black Ken
''Black Ken'' is a self-produced and self-released mixtape by American rapper Lil B. The mixtape was officially released on August 17, 2017 and features contributions from iLoveMakonnen. Lil B described the record as his "first official mixtape" a ...
'', describing it as his "first official mixtape." The mixtape reached number 24 on the
Top Heatseekers
Top Heatseekers are "Breaking and Entering" music charts issued weekly by ''Billboard'' magazine. The Heatseekers Albums and the Heatseekers Songs charts were introduced by ''Billboard'' in 1991 with the purpose of highlighting the sales by new an ...
chart and number 44 on the
Independent Albums chart for the week of September 2, 2017.
Artistry
Lil B and music critics refer to his rapping style as "based", a word that Lil B also uses to describe a positive, tolerant lifestyle. "Based" is a
reclaimed word, as described by Lil B in ''
Complex'':
Rapping technique
''Slate'' columnist Jonah Weiner labeled him as one of a "growing number of weird-o emcees", calling him a "brilliantly warped, post-
Lil Wayne deconstructionist from the
Bay Area
The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California. The Bay Area is defined by the Association of Bay Area Go ...
". Musical critic Willy Staley described Lil B's work as "variegated", because it ranges from critical parodies of the hip-hop genre to "half new age, half spoken word". He further notes that Lil B draws from a large variety of genres, especially those not commonly used by other rappers. In an interview with Staley, Lil B agrees with this analysis, saying, "I can do 'Swag OD' but then my favorite musical artist right now could be
Antony and the Johnsons. That's the difference between me and these other rappers, and other musical artists in general."
Other ventures
Author
''Takin' Over by Imposing the Positive!'' is a book written by McCartney and published through Kele Publishing in 2009. The book is a collection of and written in the form of e-mails and text messages, and is written in such a way that the author is e-mailing the reader. Subjects include positivity, optimism, and living what he calls a "Based Lifestyle". The book was passed out in an unscripted NYU lecture in March 2012.
On March 30, 2013, McCartney announced that he was in the process of writing his second book.
Motivational speaker
Lil B has given motivational lectures at several colleges, including
MIT and
Carnegie Mellon University
Carnegie Mellon University (CMU) is a private research university in Pittsburgh, Pennsylvania. One of its predecessors was established in 1900 by Andrew Carnegie as the Carnegie Technical Schools; it became the Carnegie Institute of Technology ...
. They are generally focused around his personal experience in life and current events. On May 28, 2015, the rapper gave a lecture at
UCLA
The University of California, Los Angeles (UCLA) is a public university, public Land-grant university, land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a Normal school, teachers colle ...
, where he touched on subjects like money, the media, technology, space, awareness, and love.
Basedmoji and vegEMOJI apps
Lil B launched the "Basedmoji" app on January 16, 2015. On January 17, 2015, Lil B released "vegEMOJI", in cooperation with vegan company "Follow Your Heart",
despite the fact that Lil B is not yet a
vegan
Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. ...
, he has stated that he is cutting down on his consumption of processed foods, and that he is "ashamed of eating meat".
Personal life
On January 16, 2015, Lil B's apartment building in
Contra Costa County, California
) of the San Francisco Bay
, subdivision_type = Country
, subdivision_name = United States
, subdivision_type1 = State
, subdivision_name1 = California
, subdivision_type2 ...
, caught on fire early in the morning on Thursday after an electrical fire spread through the building. Lil B and six other people were saved by 15-year-old Mateo Ysmael, who ran through the building to wake everyone up.
For the
2016 U.S. presidential election
The 2016 United States presidential election was the 58th quadrennial United States presidential election, presidential election, held on Tuesday, November 8, 2016. The Republican Party (United States), Republican ticket of businessman Donald ...
, he endorsed
Vermont
Vermont () is a state in the northeast New England region of the United States. Vermont is bordered by the states of Massachusetts to the south, New Hampshire to the east, and New York to the west, and the Canadian province of Quebec to the ...
Senator
Bernie Sanders, citing his civil rights record.
Controversies and feuds
''I'm Gay''
When Lil B released his fifth album, titled ''
I'm Gay'', he received several death threats. Although he is
heterosexual, he says the title is a message of support to the
LGBT
' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity.
The LGBT term i ...
community. Referring to the original definition of gay, he says he is
gay because he is happy, and subsequently changed the title to ''I'm Gay (I'm Happy)''.
Joe Budden
In 2010, a number of exchanges between Lil B and
Joe Budden were had over
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
. Budden had been seeming to speak mockingly about Lil B's "Based" movement and his tweets, to which Lil B responded, initially friendly but then with insults. Lil B went on to release a diss track called "T Shirts & Buddens", which was then featured on his "Everything Based" mixtape. Lil B later apologized for his insults and noted his respect for Budden, calling him a "legend".
The Game
In 2011, after hearing a verse from Lil B on the Lil Wayne mixtape ''
Sorry 4 the Wait'',
Compton rapper
Game
A game is a structured form of play, usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or games) or art (su ...
referred to Lil B as the "wackest rapper of all time." Lil B responded by calling Game "irrelevant," to which Game then threatened to knockout Lil B. Game targeted Lil B in his verse in his track "Martians vs Goblins" featuring
Lil Wayne and
Tyler, the Creator, with the line "Tie Lil B up to a tank full of propane, swag, now watch him cook". Lil B addressed this on his track "Tank of Propaine" on his "White Flame" mixtape. Several weeks later, the two settled their differences through Twitter after which Lil B urged fans to purchase Game's ''
The R.E.D. Album
''The R.E.D. Album'' is the fifth studio album by American rapper Game. It was released on August 23, 2011, by DGC Records and Interscope Records, which serves as Game's first release under the label. Recording sessions for the album took place f ...
''.
Joey Bada$$
Lil B took offense to the lyrics in the song "Survival Tactics" by late rapper
Capital STEEZ, a founding member of the group
Pro Era. In this, he raps, "They say hard work pays off / Well, tell the BasedGod don't quit his day job." Lil B responded with a song titled "I'm The Bada$$".
Joey Bada$$
Jo-Vaughn Virginie Scott (born January 20, 1995), known professionally as Joey Badass (stylized as Joey Bada$$), is an American rapper, singer, and actor. A native of Brooklyn, New York City, he is a founding member of the hip-hop collective Pro ...
then responded with a song titled "Don't Quit Your Day Job!" When the feud became public on Twitter, Joey became a target of a lot of attacks from Lil B's fans, which ended up with Joey deleting his Twitter account, though restoring it later. In an interview with
WWPR-FM, Joey Badass denied that he deleted his Twitter account because of Lil B's fans. Later, in an interview with VladTV, Joey admitted the feud was created for publicity, and admitted he's a fan of Lil B's more serious work.
Kevin Durant
In 2011,
NBA superstar
Kevin Durant
Kevin Wayne Durant ( ; born September 29, 1988), also known by his initials KD, is an American professional basketball player for the Brooklyn Nets of the National Basketball Association (NBA). He played one season of college basketball for t ...
tweeted his befuddlement with Lil B's popularity, and Lil B responded by "cursing" Durant that he would never win the NBA championship. The curse had been rescinded in 2012 but then reinstated in 2014. The feud between the two has simmered since then, resulting in Lil B releasing the diss track "
Fuck KD" in 2014 and a commercial on
NBA TV, where Lil B calls out Kevin Durant.
Lil B has claimed the "curse of the Based God" to be responsible for Durant and his
Oklahoma City Thunder
The Oklahoma City Thunder are an American professional basketball team based in Oklahoma City. The Thunder compete in the National Basketball Association (NBA) as a member of the league's Western Conference Northwest Division. The team plays i ...
team's loss to the Golden State Warriors in the
Western Conference Finals of the
2016 NBA Playoffs
The 2016 NBA playoffs was the postseason tournament of the National Basketball Association (NBA)'s 2015–16 season. The tournament ended with the Eastern Conference champion Cleveland Cavaliers defeating the defending NBA champion and Western ...
. The Thunder had been up 3 games to 1 in a best-of-7 series, but then went on to lose the series in stunning fashion after losing the next 3 games in a row. On July 4, 2016, following the announcement of Durant leaving the Thunder for the
Golden State Warriors
The Golden State Warriors are an American professional basketball team based in San Francisco. The Warriors compete in the National Basketball Association (NBA), as a member of the league's Western Conference Pacific Division. Founded in 194 ...
, Lil B rescinded the curse again. Coincidentally, Durant proceeded to win an NBA Championship the following two years in 2017 and 2018.
James Harden
During the
Western Conference Finals of the
2015 NBA Playoffs, Lil B began questioning NBA superstar
James Harden's "cooking dance", a dance allegedly coined by Lil B which he had been doing all season long, and tweeted that if he doesn't receive an answer from Harden regarding that dance then Harden will receive the "Based God curse" similar to Kevin Durant.
Lil B attributed the
Houston Rockets
The Houston Rockets are an American professional basketball team based in Houston. The Rockets compete in the National Basketball Association (NBA) as a member team of the league's Western Conference (NBA), Western Conference Southwest Divisio ...
loss to the
Golden State Warriors
The Golden State Warriors are an American professional basketball team based in San Francisco. The Warriors compete in the National Basketball Association (NBA), as a member of the league's Western Conference Pacific Division. Founded in 194 ...
with the score of 99–98 in Game 2, and again in Game 3 with the score of 115–80, to the curse.
On May 24, 2015, Lil B announced on ''
TMZ Sports'' that he has placed Harden under the "Based God curse" for the remainder of the playoffs and until further notice. On May 27, 2015, Lil B was present at
Oracle Arena for Game 5 where the Warriors ultimately defeated the Rockets with the score of 104–90, becoming the Western Conference champions. Additionally, during this same game Harden set an NBA Playoff record with 13
turnovers
A turnover is a type of pastry made by placing a filling on a piece of dough, folding the dough over, sealing it, and then baking it. Turnovers can be sweet or savoury and are often made as a sort of portable meal or dessert. They are often eat ...
, prompting Lil B to publicly consider lifting the curse. On June 4, 2017, Lil B announced on a live taping of ''
First Take'' that he has lifted the curse from Harden.
A Boogie wit da Hoodie and PnB Rock
At the 2017 Rolling Loud Bay Area festival, Lil B was forced to cancel his set due to an alleged altercation with
A Boogie wit da Hoodie backstage.
Upon taking the stage to announce the cancellation of his set, he told the crowd he was attacked by "A Boogie and his whole crew" and that his equipment was also stolen, attributing the event to his criticism of New York hip hop in a recent Tweet.
Footage of the altercation subsequently surfaced, and Lil B fans immediately expressed outrage on social media.
Witnesses backstage also accused
PnB Rock of being involved in the attack. Despite the incident, Lil B maintained a positive stance and even urged his supporters to forgive A Boogie later that day on Twitter.
The incident led to an immediate wave of support of Lil B from fans and other figures in the music industry.
Schoolboy Q and
Travis Scott, fellow performers at the festival, expressed their support for the rapper upon taking the stage for their respective sets.
Other artists including
Big Sean
Sean Michael Leonard Anderson (born March 25, 1988), known professionally as Big Sean, is an American rapper. Anderson began his music career in 2007 and gained popularity in 2010 with his third mixtape '' Finally Famous Vol. 3: Big''. He then s ...
,
Skepta
Chief Joseph Olaitan Adenuga Jr. (born 19 September 1982), known professionally as Skepta, is a British-Nigerian grime MC, rapper and record producer. Alongside his younger brother Jme, he briefly joined Roll Deep before they became foundin ...
,
G-Eazy,
6lack,
Kreayshawn,
A-Trak,
Alison Wonderland,
SpaceGhostPurrp
Markese Money Rolle (born April 1, 1991), known professionally as SpaceGhostPurrp, is an American rapper and record producer from Miami, Florida. He was the founder of the American hip hop group Raider Klan and Black Money Boys.
Famous Raider ...
,
Lupe Fiasco,
Kaytranada, and
Mike Dean also expressed their support of the rapper on social media.
Amidst the fallout of the incident, PnB Rock was pulled from the festival's lineup and replaced by Kreayshawn.
Lil B and A Boogie officially ended the feud two days later, through a phone call initiated by Kilo Curt of the late
Mac Dre's Thizz Entertainment.
Both artists took to Twitter to announce the end of the feud.
Selected discography
* ''
Rain in England'' (2010)
* ''
Angels Exodus'' (2011)
* ''
I'm Gay (I'm Happy)
''I'm Gay (I'm Happy)'' is the fifth studio album by American rapper Lil B. The album was released digitally on June 29, 2011. On June 30, 2011, the rapper provided a free download link on his Twitter account. The album entered the ''Billboard' ...
'' (2011)
* ''
Choices and Flowers
''Choices and Flowers'' is the first instrumental studio album by American rapper Lil B, released under the moniker The BasedGod. It was digitally released on May 17, 2012, through Lil B's own record label, BasedWorld Records. The album consists ...
'' (2012)
* ''
Hoop Life'' (2014)
* ''
Black Ken
''Black Ken'' is a self-produced and self-released mixtape by American rapper Lil B. The mixtape was officially released on August 17, 2017 and features contributions from iLoveMakonnen. Lil B described the record as his "first official mixtape" a ...
'' (2017)
References
External links
*
Lil B's mixtapes at DatPiff.com
{{DEFAULTSORT:Lil B
1989 births
Activists from the San Francisco Bay Area
African-American male rappers
African-American writers
American male non-fiction writers
American Internet celebrities
American motivational writers
American motivational speakers
Living people
Musicians from Berkeley, California
Rappers from the San Francisco Bay Area
West Coast hip hop musicians
Writers from the San Francisco Bay Area
African-American record producers
American hip hop record producers
Record producers from California
Alternative hip hop musicians
21st-century American rappers
21st-century American male musicians
Outsider musicians
Twitch (service) streamers
21st-century African-American musicians
20th-century African-American people
African-American male writers