''Like We Care'' is an
MTV
MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
news
News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the tes ...
program in the early 1990s, debuting in Spring 1992, that was geared towards high school students.
Through research using
focus groups MTV found that a
narrator reading the news turned the youngsters off, so the programme was voiced by people of a similar age to the
target audience. Similarly, the show was presented using slang that would make viewers more comfortable, and topics were of interest to teenagers.
The theme song was performed by
Pop's Cool Love
Pop's Cool Love was an American rock band from Los Angeles in the early 1990s, featuring multi-instrumentalist and street dancer Suga Pop, guitarist Mike Tyler, bassist Myles John O'Brien, keyboardist Jerry Cohen, and drummer Tal Bergman (later of ...
.
References
MTV original programming
1992 American television series debuts
1992 American television series endings
{{US-tv-prog-stub