Liberty Shoes Limited (LSL) is an
Indian shoe company, based in
Karnal,
Haryana.
Established in 1954, the company produces 60,000 pairs of
footwear
Footwear refers to garments worn on the feet, which typically serves the purpose of protection against adversities of the environment such as wear from ground textures and temperature. Footwear in the manner of shoes therefore primarily serves th ...
a day through it’s six manufacturing units. The shoes are sold through multi-brand outlets and exclusive showrooms. The company has a presence in 25 countries, with 50 showrooms outside
India. Adesh Gupta became the CEO of LSL on 16 July 2001.
History
Liberty Shoes was founded by Dharam Pal Gupta, Purshotam Das Gupta and Rajkumar Bansal as Pal Boot House in 1954. Liberty Shoes first organized its distribution and exclusive showrooms in 1983, working with Balbir Singh & Sons.
The company was incorporated in September 1986 as a public limited company; it obtained the Certificate of Commencement of Business in March 1988. It also set up a joint venture in
Russia to manufacture shoes in 1991, working under the name of M/S Liberty & Go. The company markets its product nationally and internationally under the brand name "LIBERTY."
Force 10, Liberty's first sub-brand, was launched in August 1990, taking advantage of a casual footwear trend sweeping the Indian market. By 1995, Force 10 became Liberty's flagship brand, notching up sales of 32 crore. In the coming years, it not only helped the company establish its name in the domestic footwear market, but also paved the way for nine other sub-brands.
The company saw major expansion in the 2000s in both retail and manufacturing bases. In April 2003, the Liberty Group underwent an important
restructuring and its product portfolio was also revamped.
Liberty Group also works with fashion designers such as
Rohit Bal, Rajesh Pratap Singh,
Rina Dhaka
Rina Dhaka is an Indian fashion designer.Official website Early life
Dhaka graduated from the Government College for Girls in Chandigarh. After her family moved to Delhi, her father enrolled her on a fashion design course. When she was 18, she ...
, Rohit Gandhi, Ashish Soni and Suneet Verma to develop footwear matching their clothing lines.
Manufacturing
Liberty's manufacturing base includes six facilities spread across multiple states, two in
Gharaunda and Liberty Puram (Haryana) where its primary and the largest manufacturing units are situated,
Paonta Sahib, (
Himachal Pradesh) with two units and
Roorkee
Roorkee (Rūṛkī) is a city and a municipal corporation in the Haridwar district of the state of Uttarakhand, India. It is from Haridwar city, the district headquarter. It is spread over a flat terrain under Sivalik Hills of Himalayas. The c ...
(
Uttarakhand).
See also
*
MS Shoes
MS Shoes East Ltd. is a company established in Delhi, India on 17 March 1986 The main object of the company was to take over running business of exports in the name of Shoes East Propriety. It attracted large investments before collapsing in Fe ...
*
Metro Shoes
Metro Brands, previously known as Metro Shoes, is multi-brand footwear retail chain in India. Metro Brands operates from a network of 598 Metro showrooms at 136 cities in India.
History
It started as a shoe shop in 1947 in Colaba, Mumbai. A '' ...
References
{{Reflist
Liberty Shoes Google Finance
Liberty Shoes Business Standard
Liberty Shoes News and BSE, NSE listingat
CNBC-TV18
External links
Liberty Shoes Limited, Official websiteThe Liberty Group, websiteLiberty Shoes at BSE Rediff Money
Liberty Shoes Online Store
Clothing companies established in 1954
Companies based in Haryana
Companies listed on the Bombay Stock Exchange
Karnal
Companies listed on the National Stock Exchange of India
Shoe companies of India
Indian brands
Indian companies established in 1954
1954 establishments in East Punjab