History
Liberty Shoes was founded by Dharam Pal Gupta, Purshotam Das Gupta and Rajkumar Bansal as Pal Boot House in 1954. Liberty Shoes first organized its distribution and exclusive showrooms in 1983, working with Balbir Singh & Sons. The company was incorporated in September 1986 as a public limited company; it obtained the Certificate of Commencement of Business in March 1988. It also set up a joint venture in Russia to manufacture shoes in 1991, working under the name of M/S Liberty & Go. The company markets its product nationally and internationally under the brand name "LIBERTY." Force 10, Liberty's first sub-brand, was launched in August 1990, taking advantage of a casual footwear trend sweeping the Indian market. By 1995, Force 10 became Liberty's flagship brand, notching up sales of 32 crore. In the coming years, it not only helped the company establish its name in the domestic footwear market, but also paved the way for nine other sub-brands. The company saw major expansion in the 2000s in both retail and manufacturing bases. In April 2003, the Liberty Group underwent an important restructuring and its product portfolio was also revamped. Liberty Group also works with fashion designers such as Rohit Bal, Rajesh Pratap Singh, Rina Dhaka, Rohit Gandhi, Ashish Soni and Suneet Verma to develop footwear matching their clothing lines.Manufacturing
Liberty's manufacturing base includes six facilities spread across multiple states, two in Gharaunda and Liberty Puram (Haryana) where its primary and the largest manufacturing units are situated, Paonta Sahib, (Himachal Pradesh) with two units and Roorkee (Uttarakhand).See also
* MS Shoes * Metro ShoesReferences
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