Liberty Shoes Limited (LSL) is an

Indian Indian or Indians may refer to: Peoples South Asia * Indian people, people of Indian nationality, or people who have an Indian ancestor ** Non-resident Indian, a citizen of India who has temporarily emigrated to another country * South Asia ...

shoe company, based in

Karnal Karnal ( is a city located in the state of Haryana, India and is the administrative headquarters of Karnal District. It was used by East India Company army as a refuge during the Indian Rebellion of 1857 in Delhi. The Battle of Karnal between ...

Haryana Haryana (; ) is an Indian state located in the northern part of the country. It was carved out of the former state of East Punjab on 1 Nov 1966 on a linguistic basis. It is ranked 21st in terms of area, with less than 1.4% () of India's land ar ...

. Established in 1954, the company produces 60,000 pairs of

footwear Footwear refers to garments worn on the feet, which typically serves the purpose of protection against adversities of the environment such as wear from ground textures and temperature. Footwear in the manner of shoes therefore primarily serves th ...

a day through it’s six manufacturing units. The shoes are sold through multi-brand outlets and exclusive showrooms. The company has a presence in 25 countries, with 50 showrooms outside

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

. Adesh Gupta became the CEO of LSL on 16 July 2001.

History

Liberty Shoes was founded by Dharam Pal Gupta, Purshotam Das Gupta and Rajkumar Bansal as Pal Boot House in 1954. Liberty Shoes first organized its distribution and exclusive showrooms in 1983, working with Balbir Singh & Sons. The company was incorporated in September 1986 as a public limited company; it obtained the Certificate of Commencement of Business in March 1988. It also set up a joint venture in

Russia Russia (, , ), or the Russian Federation, is a List of transcontinental countries, transcontinental country spanning Eastern Europe and North Asia, Northern Asia. It is the List of countries and dependencies by area, largest country in the ...

to manufacture shoes in 1991, working under the name of M/S Liberty & Go. The company markets its product nationally and internationally under the brand name "LIBERTY." Force 10, Liberty's first sub-brand, was launched in August 1990, taking advantage of a casual footwear trend sweeping the Indian market. By 1995, Force 10 became Liberty's flagship brand, notching up sales of 32 crore. In the coming years, it not only helped the company establish its name in the domestic footwear market, but also paved the way for nine other sub-brands. The company saw major expansion in the 2000s in both retail and manufacturing bases. In April 2003, the Liberty Group underwent an important

restructuring Restructuring is the corporate management term for the act of reorganizing the legal, ownership, operational, or other structures of a company for the purpose of making it more profitable, or better organized for its present needs. Other reasons ...

and its product portfolio was also revamped. Liberty Group also works with fashion designers such as

Rohit Bal Rohit Bal is an Indian fashion designer. He designs for both men and women. Early life Rohit Bal was born in the city of Srinagar in the Jammu and Kashmir state of India on 8 May 1961 into a Kashmiri Pandit family. Bal received his Bach ...

, Rajesh Pratap Singh, Rina Dhaka, Rohit Gandhi, Ashish Soni and Suneet Verma to develop footwear matching their clothing lines.

Manufacturing

Liberty's manufacturing base includes six facilities spread across multiple states, two in

Gharaunda Gharaunda is a town and a municipal committee in Karnal district in the state of Haryana, India. It is situated at a distance of sixty-five miles to the northwest of New Delhi. It is eleven miles from Karnal, the district headquarters. The Am ...

and Liberty Puram (Haryana) where its primary and the largest manufacturing units are situated,

Paonta Sahib Paonta Sahib is an industrial town of Himachal Pradesh in India. It is located in the south of Sirmaur district, on National Highway 72 ( New NH 7). Paonta Sahib is an important place of worship for Sikhs, hosting a large Gurdwara named Gurudwa ...

, (

Himachal Pradesh Himachal Pradesh (; ; "Snow-laden Mountain Province") is a state in the northern part of India. Situated in the Western Himalayas, it is one of the thirteen mountain states and is characterized by an extreme landscape featuring several peaks ...

) with two units and

Roorkee Roorkee (Rūṛkī) is a city and a municipal corporation in the Haridwar district of the state of Uttarakhand, India. It is from Haridwar city, the district headquarter. It is spread over a flat terrain under Sivalik Hills of Himalayas. The c ...

(

Uttarakhand Uttarakhand ( , or ; , ), also known as Uttaranchal ( ; the official name until 2007), is a state in the northern part of India. It is often referred to as the "Devbhumi" (literally 'Land of the Gods') due to its religious significance and ...

References

{{Reflist
Liberty Shoes

Google Finance Google Finance is a website focusing on business news and financial information hosted by Google. History Google Finance was first launched by Google on March 21, 2006. The service featured business and enterprise headlines for many corporation ...

Liberty Shoes

Business Standard ''Business Standard'' is an Indian English-language daily edition newspaper published by Business Standard Private Limited, also available in Hindi. Founded in 1975, the newspaper covers the Indian economy, infrastructure, international busine ...

Liberty Shoes News and BSE, NSE listing
at

CNBC-TV18 CNBC TV18 is an Indian pay television Business channels, business and financial news channel owned by NBCUniversal and TV18. CNBC TV18 Prime HD Having launched on 26 October 2011, this is CNBC TV18's premium service and the first business ...

External links

Liberty Shoes Limited, Official website

The Liberty Group, website

Liberty Shoes at BSE

Rediff Rediff.com (stylized as ''rediff.com'') is an Indian news, information, entertainment and shopping web portal. It was founded in 1996. It is headquartered in Mumbai, with offices in Bangalore, New Delhi and New York City. , it had more than 300 e ...

Money
Liberty Shoes Online Store
Clothing companies established in 1954 Companies based in Haryana Companies listed on the Bombay Stock Exchange Karnal Companies listed on the National Stock Exchange of India Shoe companies of India Indian brands Indian companies established in 1954 1954 establishments in East Punjab

History

Manufacturing

See also

References

External links