Lia Cruz is a
Filipina
Filipinos ( tl, Mga Pilipino) are the people who are citizens of or native to the Philippines. The majority of Filipinos today come from various Austronesian ethnolinguistic groups, all typically speaking either Filipino, English and/or other ...
television host
A television presenter (or television host, some become a "television personality") is a person who introduces, hosts television programs, often serving as a mediator for the program and the audience. Nowadays, it is common for people who garner ...
, news and weather anchor,
sportscaster,
podcaster
A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing. ...
, writer and producer based in the
Philippines
The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no),
* bik, Republika kan Filipinas
* ceb, Republika sa Pilipinas
* cbk, República de Filipinas
* hil, Republ ...
.
Life and career
Lia was born on July 13, 1985 in Manila, Philippines.
She graduated from the
Ateneo de Manila University
, mottoeng = Light in the Lord
, type = Private, research, non-profit, coeducational basic and higher education institution
, established = December 10, 1859
, religious_affiliation = Roman Catholic (Jesuits)
, academic_aff ...
in Manila in 2005, with a degree in AB Communication. She began her TV broadcasting career while still a student here, reporting in the UAAP for
ABS-CBN
ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Television in the Philippines, Philippine Commercial broadcasting, commercial broadcast broadcast network, network tha ...
(
Studio 23
Studio 23 (officially Studio 23, Inc. and previously AMCARA Broadcasting Network) was a Filipino television network owned by ABS-CBN Corporation. The network was named for its flagship station in Metro Manila, DWAC-TV and carried on UHF chann ...
).
She has worked with the World Meteorological Organization on projects to create awareness for climate change. Her video from the Philippines on
Weather in 2050 was released worldwide leading up to the 2014 United Nations Climate Summit in New York City. Lia is also a founding member of the international organizatio
Climate Without Borders founded in 2017 in Brussels, Belgium.
Lia has been an endorser of
Adidas products in the Philippines. She is married and has one child.
Television and Radio
Lia began her career as she clinched a courtside student-reporting stint in 2005 and 2006 for
Ateneo at the
University Athletic Association of the Philippines
The University Athletic Association of the Philippines (UAAP), established in 1938, is an athletic association of eight Metro Manila universities in the Philippines. The eight-member schools are Adamson University (AdU), Ateneo de Manila Univers ...
(UAAP) collegiate basketball league on Studio 23. Lia's former TV projects include House of Hoops (
ABC 5), Man and Machine (MTV, Studio 23) Auto Extreme (
Solar Sports
Solar may refer to:
Astronomy
* Of or relating to the Sun
** Solar telescope, a special purpose telescope used to observe the Sun
** A device that utilizes solar energy (e.g. " solar panels")
** Solar calendar, a calendar whose dates indica ...
), U-Rock (radio show on
NU107), and DJ on
Heart 103.5. She grew a following from her stints as the main host for
BTV under
Solar Sports
Solar may refer to:
Astronomy
* Of or relating to the Sun
** Solar telescope, a special purpose telescope used to observe the Sun
** A device that utilizes solar energy (e.g. " solar panels")
** Solar calendar, a calendar whose dates indica ...
and as a courtside reporter for the
Philippine Basketball Association
The Philippine Basketball Association (PBA) is a men's professional basketball league in the Philippines composed of twelve company-branded franchised teams. Founded in 1975, it is the first professional basketball league in Asia and is the se ...
(PBA).
In 2010, Lia joined the Kapatid Network, TV5, as one of the hosts of morning news show '
Sapul Sa 5.'
She became a weather anchor,
and a news anchor for late night news, as well as covered major international sporting events such as the 2012 London Olympics, 2016 Rio Olympics, 2014 FIBA World Cup and the Southeast Asian Games.
In 2017, Lia was named as the main presenter of
ESPN 5
One Sports (formerly ABC Sports from 2004 to 2008, Sports5 from 2011 to 2017 and ESPN5 from 2017 to 2020) is the sports division of TV5 Network, TV5 Network, Inc. and jointly-operated with sister company Cignal TV. One Sports supplies and air ...
's flagship sports newscast,
SportsCenter Philippines
''SportsCenter Philippines'' is the flagship newscast of One Sports, the sports division of TV5 Network. It aired on TV5 from December 17, 2017, to January 10, 2020. It is the local version of '' SportsCenter'' following TV5's partnership with ...
, along with fellow Sports5/ESPN5 presenters
Aaron Atayde,
Magoo Marjon
Magoo Marjon is a Philippines, Filipino sports Sports commentator, play-by-play commentator.
Career
Marjon started his career in 2008 as a courtside reporter for the Philippine Basketball Association games when it was still produced by PBA on So ...
and Amanda Fernandez. It was the local version of
SportsCenter
''SportsCenter'' (SC) is a daily sports news television show, television program that serves as the flagship program and brand of United States, American cable television, cable and satellite television television network, network ESPN. The show ...
following
TV5's partnership with global sports network
ESPN
ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
. For this, she and Atayde received training in ESPN headquarters in Bristol, Connecticut in the United States.
Writing
When she was a teen, Lia started writing for Candy Magazine, a magazine for teenage girls published by
Summit Media
Summit Publishing Co., Inc., trading as Summit Media, is a Filipino digital lifestyle network in the Philippines. It has 15 media brands attracting around 20 million monthly unique visitors and approximately 33 million social media followers ...
. She was part of the very first Candy Council of Cool, and went on to write for other magazines and publications.
She wrote a short story, "claire'sworld.com," for Summit Books' young adult anthology "Coming of Age."
She is currently a contributor for the lifestyle section of the
Philippine Daily Inquirer
The ''Philippine Daily Inquirer'' (''PDI''), or simply the ''Inquirer'', is an English-language newspaper in the Philippines. Founded in 1985, it is often regarded as the Philippines' newspaper of record. The newspaper is the most awarded bro ...
.
Podcasting
In 2021, Lia launche
What Glass Ceiling? a podcast about inspiring women and their struggles, together with Stef Orandain-Virata and Trypod Network.
TV shows
*
UAAP Basketball games (
Studio 23 (now ABS-CBN Sports & Action), 2005-2006)
- courtside reporter
*
PBL (
Studio 23 2008, 2005-2007;
Solar TV
Solar TV (stylized as SOLARtv) was the flagship television network of Solar Entertainment Corporation's television arm subsidiary Solar TV Network, Inc., which is the replacement of C/S 9. This was the revival of the former Solar channel Solar ...
, 2009-2010)
*Auto Extreme (
Solar Sports
Solar may refer to:
Astronomy
* Of or relating to the Sun
** Solar telescope, a special purpose telescope used to observe the Sun
** A device that utilizes solar energy (e.g. " solar panels")
** Solar calendar, a calendar whose dates indica ...
, 2007)
*House Of Hoops (
ABC
ABC are the first three letters of the Latin script known as the alphabet.
ABC or abc may also refer to:
Arts, entertainment, and media Broadcasting
* American Broadcasting Company, a commercial U.S. TV broadcaster
** Disney–ABC Television ...
, 2008)
*Man and Machine (
MTV Philippines
MTV Philippines was a 24-hour music/entertainment television network owned by All Youth Channels, Inc., through a partnership with MTV Networks Asia Pacific. The network originally started its broadcast on January 1, 2001. Two other MTV-brand ...
, 2008-2009)
*
PBA (
TV5, 2008-2009;
Solar TV
Solar TV (stylized as SOLARtv) was the flagship television network of Solar Entertainment Corporation's television arm subsidiary Solar TV Network, Inc., which is the replacement of C/S 9. This was the revival of the former Solar channel Solar ...
, 2009-2010) - courtside reporter
*
Sapul sa Singko
''Sapul sa Singko'' (English: Bullseye on Five), formerly ''Sapul'' (English: Bullseye) was TV5’s daily morning show. The two-hour program premiered on April 5, 2010, as ''Sapul'' and due to its widespread success and viewership, it was expan ...
(
TV5, 2010-2012) - host
*Tech Trip (
TV5, 2010–2012) - host
*Aksyon News Alerts (TV5, 2011-2017)
*
Pilipinas News
''Pilipinas News'', roughly translated as ''Philippine News'', was the flagship Filipino language late night news program broadcast by TV5. The show premiere on February 20, 2012, replacing ''Aksyon JournalisMO''. It was anchored by Paolo Bedio ...
(
TV5, 2012-2014) - Aksyon Weather anchor
*
Aksyon Tonite (TV5, 2014 - 2017) - news anchor
*
SportsCenter Philippines
''SportsCenter Philippines'' is the flagship newscast of One Sports, the sports division of TV5 Network. It aired on TV5 from December 17, 2017, to January 10, 2020. It is the local version of '' SportsCenter'' following TV5's partnership with ...
(
ESPN5
One Sports (formerly ABC Sports from 2004 to 2008, Sports5 from 2011 to 2017 and ESPN5 from 2017 to 2020) is the sports division of TV5 Network, Inc. and jointly-operated with sister company Cignal TV. One Sports supplies and airs major sport ...
, 2017–2019) - lead anchor and presenter, correspondent
Radio
*
Heart 103.5 (as a DJ, 2007)
*U-Rock (
NU 107
Nu or NU may refer to:
Arts and entertainment Music
* Nu metal, a heavy metal fusion genre
* Nu jazz, a jazz fusion genre
* Nu-disco, a genre of dance music
* Nu gaze, a shoegaze fusion genre
* Nu prog, a subgenre of progressive rock
* Nu-funk, a ...
, 2005-2010)
Podcasts
What Glass Ceiling? with Lia Cruz(2021)
References
{{DEFAULTSORT:Cruz, Lia
Ateneo de Manila University alumni
VJs (media personalities)
Filipino television presenters
Filipino women television presenters
Living people
Sports commentators
1985 births
News5 people
Place of birth missing (living people)