Leyla Piedayesh (born 1970) is an Iranian-born German fashion designer and founder of the Lala Berlin fashion label. She was born in
Teheran.
Early life
Piedayesh founded Lala Berlin in 2004, originally as a knitwear brand. The line expanded to include a full range of fashion for women, including accessories and knit jackets. The first boutique shop was opened in 2006. In 2007, the label was nominated for the New Generation Award at Merceds-Benz Fashion Week.
Piedayesh's designs are now available globally in more than 60 stores.
Her lala Berlin company is 100% female.
Piedayesh has shown Lala Berlin several times during Copenhagen Fashion Week.
Before becoming a full-time designer, Piedayesh was an editor of the Designerama television segment for
MTV
MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
Berlin.
In 2015, she was a judge of the Designer Nest Awards during
Copenhagen fashion week Copenhagen Fashion Week is an international fashion event, held twice a year in Copenhagen
Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quart ...
.
In 2017, as part of
International Women's Day
International Women's Day (IWD) is a global holiday celebrated annually on March 8 as a focal point in the women's rights movement, bringing attention to issues such as gender equality, reproductive rights, and violence and abuse against wom ...
,
Barbie honored 17 contemporary and historical female role models. Piedayesh became the first German to have a Barbie created in her image.
References
Living people
1970 births
German women fashion designers
Iranian women fashion designers
People from Tehran
Date of birth missing (living people)
German women company founders
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