Lewis Hilsenteger
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Lewis George Hilsenteger (born May 6, 1985), known professionally as Unbox Therapy, is a Canadian unboxing and
technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, science, ...
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
content creator. As of April 2023, The channel has 18.2 million subscribers, and its videos have received over 4.4 billion views. In September of 2014, Unbox Therapy uploaded a video in which Hilsenteger used only his hands to bend his
iPhone 6 Plus The iPhone 6 and iPhone 6 Plus are smartphones that were designed and marketed by Apple Inc. They are the List of iOS devices, eighth generation of the iPhone, succeeding the iPhone 5, iPhone 5C and iPhone 5S, and were announced on September ...
. The video is recognized as launching
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
's "
Bendgate The iPhone 6 and iPhone 6 Plus are smartphones that were designed and marketed by Apple Inc. They are the eighth generation of the iPhone, succeeding the iPhone 5, iPhone 5C and iPhone 5S, and were announced on September 9, 2014, and relea ...
" controversy in which people could bend their phones in their pockets.


Personal life

Hilsenteger was born on May 6, 1985. He lives in Newmarket, Ontario, in the
Greater Toronto Area The Greater Toronto Area, commonly referred to as the GTA, includes the City of Toronto and the regional municipalities of Durham, Halton, Peel, and York. In total, the region contains 25 urban, suburban, and rural municipalities. The Greater T ...
. Hilsenteger attended the
Toronto School of Art The Toronto School of Art is an independent non-profit art school in Toronto teaching painting, drawing, sculpture, photography, and digital arts. After fifty years of operating out of rental facilities, the school acquired ownership of a buildi ...
where he studied Digital Arts Photography and Video Editing. Hilsenteger owned an Apple repair store close to
Ryerson University Toronto Metropolitan University (TMU or Toronto Met) is a public university, public research university located in Toronto, Ontario, Canada. The university's core campus is situated within the Garden District, Toronto, Garden District, although i ...
. He is married and has a son.


YouTube channel

Hilsenteger and Jack McCann created the unboxing YouTube channel Unbox Therapy in December 2010. Hilsenteger decided to create the channel after discovering he enjoyed watching unboxing videos. Unbox Therapy allows viewers to experience the pleasure of opening the newest technological items and not having to spend money on purchasing those items. Two early items he unboxed were a
breathalyzer A breathalyzer or breathalyser (a portmanteau of ''breath'' and ''analyzer/analyser'') is a device for estimating blood alcohol content (BAC), or to detect viruses or diseases from a breath sample. The name is a genericized trademark of the Br ...
that integrated with a smartphone and an "unspillable cup" that he tried to push down. Unbox Therapy uploads several videos per week. The channel's videos routinely get a million views or more each. The average view count of his videos is more than 2 million as of April 2023, and he is ranked 7th in the tech category, according to
Social Blade Social Blade (sometimes spelled SocialBlade) is an American social media analytics website. Social Blade most notably tracks the YouTube platform, but also has analytical information regarding Twitch, Facebook, Instagram, Twitter, TikTok, Trovo ...
. The channel's total number of views had exceeded one billion views by February 2018; it exceeded 4 billion by April 2021. Hilsenteger runs another YouTube channel called Lew Later. As of May 2023, Unbox Therapy and Lew Later had more than 19 million subscribers combined. In 2014, Unbox Therapy uploaded a YouTube video titled "iPhone 6 Plus Bend Test" that stoked debate about whether it was likely for people's
iPhone 6 Plus The iPhone 6 and iPhone 6 Plus are smartphones that were designed and marketed by Apple Inc. They are the List of iOS devices, eighth generation of the iPhone, succeeding the iPhone 5, iPhone 5C and iPhone 5S, and were announced on September ...
to bend in their pockets. In the video, Hilsenteger used only his hands to bend his
iPhone 6 Plus The iPhone 6 and iPhone 6 Plus are smartphones that were designed and marketed by Apple Inc. They are the List of iOS devices, eighth generation of the iPhone, succeeding the iPhone 5, iPhone 5C and iPhone 5S, and were announced on September ...
. The video in several days was watched tens of millions of times. It became the "fifth highest-trending upload to YouTube". It is Unbox Therapy's most watched video and received 71 million views by August 2019. Although he purchased the phone himself, Hilsenteger was unafraid of demolishing it because he expected to generate sufficient YouTube advertising revenue from the video to buy a new phone. ''
Inverse Inverse or invert may refer to: Science and mathematics * Inverse (logic), a type of conditional sentence which is an immediate inference made from another conditional sentence * Additive inverse (negation), the inverse of a number that, when ad ...
''s Catie Keck called the video "a pretty damning illustration of" the bending was "a refresher on how bad this really looked for Apple". ''
Polygon In geometry, a polygon () is a plane figure that is described by a finite number of straight line segments connected to form a closed ''polygonal chain'' (or ''polygonal circuit''). The bounded plane region, the bounding circuit, or the two toge ...
''s Julia Alexander said Unbox Therapy's video is "largely credited for leading to
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
's '
Bendgate The iPhone 6 and iPhone 6 Plus are smartphones that were designed and marketed by Apple Inc. They are the eighth generation of the iPhone, succeeding the iPhone 5, iPhone 5C and iPhone 5S, and were announced on September 9, 2014, and relea ...
' fiasco with the iPhone 6". Hilsenteger co-created the YouTube channel with Jack McCann, a
videographer Videography is the process of capturing moving images on electronic media (e.g., videotape, direct to disk recording, or solid state storage) and even streaming media. The term includes methods of video production and post-production. It used ...
who at the channel's beginning was simply known as "Jack" and whose face did not appear in any of the videos. Jack's identity was under much speculation and discussion over several years. Hilsenteger pledged to show who Jack was once the channel reached 10 million subscribers. Unbox Therapy uploaded the face reveal in a YouTube video titled "Jack" in February 2018. ''
Polygon In geometry, a polygon () is a plane figure that is described by a finite number of straight line segments connected to form a closed ''polygonal chain'' (or ''polygonal circuit''). The bounded plane region, the bounding circuit, or the two toge ...
''s Julia Alexander wrote, "It's a well-executed video that goes over the past and present of Jack's life, finally lending shape to the man who people only knew as Hilsenteger's most trusted friend and the person behind the camera". In 2018, Unbox Therapy's video titled "The ULTIMATE $30,000 Gaming PC Setup" features a computer setup resembling an airline
cockpit A cockpit or flight deck is the area, usually near the front of an aircraft or spacecraft, from which a Pilot in command, pilot controls the aircraft. The cockpit of an aircraft contains flight instruments on an instrument panel, and the ...
, with four
monitor Monitor or monitor may refer to: Places * Monitor, Alberta * Monitor, Indiana, town in the United States * Monitor, Kentucky * Monitor, Oregon, unincorporated community in the United States * Monitor, Washington * Monitor, Logan County, West Vir ...
s, a foot massager, a recliner, expensive headphones, an adjustable
weight In science and engineering, the weight of an object is the force acting on the object due to gravity. Some standard textbooks define weight as a Euclidean vector, vector quantity, the gravitational force acting on the object. Others define weigh ...
ed mouse, and a SteelSeries keyboard. ''
The Outline ''The'' () is a grammatical Article (grammar), article in English language, English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite ...
''s Andrew Paul wrote that the seven-minute video contained "a dizzying flurry of quick cuts" that has become common among "those who create content for the attention-fried". Paul concluded, "Maybe it's the snack crate stocked with Kettle Chips and Christie Collection's Pirate Cookies, or Hilsenteger's shilling of special edition Unbox Therapy bottles, but on the whole, the thirty-grand rig seems like a little much." In March 2020, Hilsenteger's integrity was put into question when he left an apparently positive review for the Escobar Fold 2, which was simply a rebadged Galaxy Fold with poorly added Escobar branding. Many customers, when ordering the phones, said that they never received them, with only tech influencers actually receiving products. It has also been alleged that Escobar Inc sent bogus product orders consisting of a book, allowing Escobar Inc to claim the phone had been shipped out. In May 2020, the company released a refurbished version of the
iPhone 11 Pro The iPhone 11 Pro and iPhone 11 Pro Max are smartphones designed, developed and marketed by Apple Inc. Serving as the Apple's flagship models of the 13th-generation of iPhones, they succeeded the iPhone XS and iPhone XS Max, respectively, ...
and allegedly sued Apple for $2.6 billion. Escobar Inc is known for its association with
Roberto de Jesús Escobar Gaviria Roberto de Jesús Escobar Gaviria (born January 13, 1947), nicknamed ''El Osito'' ("the little teddy bear"), is the brother of deceased drug kingpin, Pablo Escobar, and the former accountant and co-founder of the Medellín Cartel, which was re ...
, the brother of
Pablo Escobar Pablo Emilio Escobar Gaviria (; ; 1 December 19492 December 1993) was a Colombian drug lord and narcoterrorist who was the founder and sole leader of the Medellín Cartel. Dubbed "the king of cocaine", Escobar is the wealthiest criminal in h ...
, and various scams. Hilsenteger defended his original video by claiming he had no connection to Escobar Inc, nor that he knew anything about the product he was reviewing prior to his appraisal. The like–dislike ratio on his defence of the original video was split 31:27 as of April 2023. The original video review was made unlisted, although Hilsenteger's true rationale for its deletion are unknown.


References


External links

* * * {{Twitter, id=UnboxTherapy, name=Unbox Therapy Canadian podcasters Canadian YouTubers People from Newmarket, Ontario Technology YouTubers YouTube channels launched in 2010