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''Let Her Burn'' is the debut studio album by American singer/songwriter
Rebecca Black Rebecca Renee Black (born June 21, 1997) is an American singer and YouTuber. She gained extensive media coverage when the music video for her 2011 single "Friday" went viral on YouTube and other social media sites. "Friday" was derided by many ...
, self-released on February 9, 2023. Although Black had become known over a decade earlier through her 2011
viral video A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander Haupt ...
single, "
Friday Friday is the day of the week between Thursday and Saturday. In countries that adopt the traditional "Sunday-first" convention, it is the sixth day of the week. In countries adopting the ISO-defined "Monday-first" convention, it is the fifth d ...
", and had since released several other singles and EPs, ''Let Her Burn'' is Black's first full-length album. Several websites included the album in their lists of the most anticipated albums of the year, and it was preceded by three singles: "Crumbs", "Look at You" and "Sick to My Stomach".


History

Black became well-known at the age of thirteen when the
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
for her 2011 single "
Friday Friday is the day of the week between Thursday and Saturday. In countries that adopt the traditional "Sunday-first" convention, it is the sixth day of the week. In countries adopting the ISO-defined "Monday-first" convention, it is the fifth d ...
" went viral on YouTube and other
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
sites. At
VidCon VidCon is an annual convention for fans, creators, executives, and online brands. The event primarily features prominent video stars from across the internet. In October 2020, VidCon Now relaunched as an ongoing, free digital offering. Vetera ...
2015, Black revealed that she had been working on an album which she hoped to release by the end of 2015. However, no album or new original songs were released. Black instead released her first EP, ''RE / BL'', in September 2017, and a second, ''Rebecca Black Was Here'', in June 2021. On November 10, 2022, Black finally announced her first true full-length album, to be released sometime in early 2023. '' Clash'' noted that the album "builds on a foundation of singles that have lit up the internet", and that "Rebecca Black blends superb lyricism that display in full 360 with impeccable songwriting". Black herself said in releasing the first single from the album, "As I enter this new moment, I wanted to explore the vulnerability I've felt in finding balance with submission, dominance, and sexuality. I've had to dive into my own body to feel the deeply powerful but also dangerous feelings of relinquishing control". She stated with the release of the second single that "a pretty poignant theme of my upcoming album is perception of self and how performance holds multiple pieces of my life".


Inclusion in "most anticipated album" lists

A number of reviewers included the album in their lists of the most anticipated albums of the year. '' Queerty'' listed the album as one of the top five "most anticipated queer albums of 2023", and ''
Them Them or THEM, a third-person plural accusative personal pronoun, may refer to: Books * ''Them'' (novel), 3rd volume (1969) in American Joyce Carol Oates' ''Wonderland Quartet'' * '' Them: Adventures with Extremists'', 2003 non-fiction by Welsh ...
'' named it as one of "11 Albums by LGBTQ+ Musicians We're Excited to Listen to in 2023". '' PopSugar'' listed it on their "33 Most Anticipated Albums of 2023", stating that Black, having "created a viral moment on YouTube in 2011 — plans to show off her vocal range for the first time in over a decade with the release of her debut album". ''
DIY "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and sem ...
'' listed the album as one of "DIY's Big Albums of 2023", stating that "with 'Let her Burn' Rebecca is set to make her name as one of the most exciting names in pop".


Tour dates, cover art, and date of release

In December 2022, Black also announced her "Let Her Burn Tour" in support of the album, beginning in
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, Ireland, on February 4, and continuing for five UK shows. The following month, she announced eleven North American tour dates, occurring in May. '' Out'' magazine named Black's tour as one of its "5 Tours From LGBTQ+ Musicians We're Dying to Go See", and the ''
Manchester Evening News The ''Manchester Evening News'' (''MEN'') is a regional daily newspaper covering Greater Manchester in North West England, founded in 1868. It is published Monday–Saturday; a Sunday edition, the ''MEN on Sunday'', was launched in February 20 ...
'' highlighted Black's February 7 tour appearance at Gorilla as one of its "gigs we're going to in February 2023". Black posted the cover art for the album on January 6, 2023, at which time ''
NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...
'', ''
Uproxx ''Uproxx'' (stylized in all caps) is an entertainment and popular culture news website. It was founded in 2008 by Jarret Myer and Brian Brater, and acquired by Woven Digital (later renamed Uproxx Media Group) in 2014. The site's target audience ...
'' and other sources reported that the album would be released on February 9. The same day, Black tweeted a comment criticizing social media personality
Andrew Tate Emory Andrew Tate III (born December 1, 1986) is an American-British social media personality, businessman and a former professional kickboxer. Following his kickboxing career, he began offering paid courses and memberships through his websit ...
, comparing a widely-panned song the 36-year-old Tate had recently recorded to her recording of "Friday" at age 13; Black's tweet also went viral and "attracted many users to her upcoming album". Black released the tracklist for the album on January 18, 2023.


Singles

The first single released from the album, "Crumbs", debuted with a music video in November 2022, featuring Black as a coroner, performing an autopsy on her own body. ''PopSugar'' described the track as "a sultry dance", and '' BrooklynVegan'' described it as "a hypnotic electropop track", while ''
Paper Paper is a thin sheet material produced by mechanically or chemically processing cellulose fibres derived from wood, rags, grasses or other vegetable sources in water, draining the water through fine mesh leaving the fibre evenly distrib ...
s review of the song said "intoxicating dance beat ebbs and flows with Black's sultry whisper-sing, inching into a moan as she explores her deepest carnal desires. Stuttering electronic breakdowns and dissonant synths usher in a club-ready sound for Black, perfect for Pride 2023". ''Them'' reviewed the song as "a serious pop banger" and "a dance floor-ready track showing Black at her most seductive", and declared that it "announces Black as a rising pop artist". Black debuted the album's second single, "Look at You", featuring guitarist Bonavega, on December 7, 2022. Black described the song as being about watching a close friend falter and struggle, and described the video as a continuation of the video for "Crumbs". The song was profiled by ''Clash'', which found it to be "a brave statement" as a "sombre, downcast", contrast to the "real thriller" of "Crumbs". '' Billboard'' said that the song "gives fans a crisp idea of what to expect from her upcoming debut album", and concluded that "the electric riffs help Black's delicate, airy vocals hit home". A third single, titled "Sick to My Stomach", was released on the January 18, 2023. Black describes the song as being about the devastation that comes from "the punch in the gut that comes with the revelation that you're no longer the center of someone's universe". '' BroadwayWorld'' described the track as delving into "the complexity of moving on" and called it "The heartfelt". Their review further said that this song, "Crumbs and "Look at You", "showcase Rebecca Black's versatility as an artist and of the project". The ''Manchester Evening News'' said of the song, " aturing an 80s-esque rhythm, this track really wouldn't sound out of place in a coming-of-age film". ''Euphoria'' described "Sick to My Stomach" as "making waves and cementing her spot as one of the most promising pop stars to keep an eye on for 2023", and praised the diversity of singles released for the album.


Critical reception

''
NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...
'' rated it 4/5 and said it pushed the boundaries and expectations of
pop music Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. The terms ''popular music'' and ''pop music'' are often used interchangeably, although the former descri ...
. ''
DIY "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and sem ...
'' also rated the album 4/5, describing it as "a compelling pop cocktail soundtracking Rebecca's self-discovery". The
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. ne ...
called the album's tracklist an "eclectic range from power pop ballads to electro-pop dance songs". ''
Them Them or THEM, a third-person plural accusative personal pronoun, may refer to: Books * ''Them'' (novel), 3rd volume (1969) in American Joyce Carol Oates' ''Wonderland Quartet'' * '' Them: Adventures with Extremists'', 2003 non-fiction by Welsh ...
'' described the album as "an unbridled and confident debut" and "a bold genre-melding patchwork whose vibes zig-zag at breakneck speed". Shaad D'Souza of ''
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'' wrote that Black has reinvented herself as a "desperate
hyperpop Hyperpop is a loosely-defined music movement and microgenre that predominantly originated in the United Kingdom during the early-to-mid 2010s. It is characterized by a maximalist or exaggerated take on popular music, and artists within the genr ...
star" to "shed the stigma of 'Friday'" and called it "one of the most joyless and interminably dull pop records of the past few years" with only "flashes of a slightly more interesting album" present. He did, however, compliment "Destroy Me", "Sick to My Stomach" and "Look at You", claiming that the latter two "will satiate anyone holding out for '' The Loneliest Time Side B''." Jason Lipshutz, writing for ''Billboard'', listed the track "Misery Loves Company" as one of "10 Cool New Pop Songs to Get You Through The Week", writing that Black "sounds remarkably confident on new album ''Let Her Burn'', and that self-assured approach yields sleek, fully realized pop gems". He described the song as having "an ultra-cool hyperpop approach" and deemed it "an impressive showcase on multiple levels, and a worthy playlist addition".


Track listing

The track listing was released on January 18, 2023.


References

{{Rebecca Black 2023 debut albums Rebecca Black albums Self-released albums