Life
Early life and education
Festinger was born in Brooklyn New York on May 8, 1919 to Russian-Jewish immigrants Alex Festinger and Sara Solomon Festinger. His father, an embroidery manufacturer, had "left Russia a radical and atheist and remained faithful to these views throughout his life." Festinger attended Boys' High School in Brooklyn, and received his BS degree in psychology from theCareer
In 1945, Festinger joined Lewin's newly formed Research Center for Group Dynamics at the Massachusetts Institute of Technology as an assistant professor. It was at MIT that Festinger, in his own words, "became, by fiat, a social psychologist, and immersed myself in the field with all its difficulties, vaguenesses, and challenges." It was also at MIT that Festinger began his foray into social communication and pressures in groups that marked a turning point in his own research. As Festinger himself recalls, "the years at M.I.T. icseemed to us all to be momentous, ground breaking, the new beginning of something important." Indeed,Later life
Writing in 1983, four years after closing his laboratory, Festinger expressed a sense of disappointment with what he and his field had accomplished: :Forty years in my own life seems like a long time to me and while some things have been learned about human beings and human behavior during this time, progress has not been rapid enough; nor has the new knowledge been impressive enough. And even worse, from a broader point of view we do not seem to have been working on many of the important problems. Festinger subsequently began exploring prehistoric archaeological data, meeting withWork
Proximity effect
Festinger, Stanley Schachter, and Kurt Back examined the choice of friends among college students living in married student housing at MIT. The team showed that the formation of ties was predicted by propinquity, the physical proximity between where students lived, and not just by similar tastes or beliefs as conventional wisdom assumed. In other words, people simply tend to befriend their neighbors. They also found that functional distance predicted social ties as well. For example, in a two-storey apartment building, people living on the lower floor next to a stairway are functionally closer to upper-floor residents than are others living on the same lower floor. The lower-floor residents near the stairs are more likely than their lower-floor neighbors to befriend those living on the upper floor. Festinger and his collaborators viewed these findings as evidence that friendships often develop based on passive contacts (e.g., brief meetings made as a result of going to and from home within the student housing community) and that such passive contacts are more likely to occur given closer physical and functional distance between people.Informal social communication
In his 1950 paper, Festinger postulated that one of the major pressures to communicate arises from uniformity within a group, which in turn arises from two sources: social reality and group locomotion. Festinger argued that people depend on social reality to determine the subjective validity of their attitudes and opinions, and that they look to their reference group to establish social reality; an opinion or attitude is therefore valid to the extent that it is similar to that of the reference group. He further argued that pressures to communicate arise when discrepancies in opinions or attitudes exist among members of a group, and laid out a series hypotheses regarding determinants of when group members communicate, whom they communicate with, and how recipients of communication react, citing existing experimental evidence to support his arguments. Festinger labeled communications arising from such pressures toward uniformity as "instrumental communication" in that the communication is not an end in itself but a means to reduce discrepancies between the communicator and others in the group. Instrumental communication is contrasted with "consummatory communication" where communication is the end, such as emotional expression.Social comparison theory
Festinger's influential social comparison theory (1954) can be viewed as an extension of his prior theory related to the reliance on social reality for evaluating attitudes and opinions to the realm of abilities. Starting with the premise that humans have an innate drive to accurately evaluate their opinions and abilities, Festinger postulated that people will seek to evaluate their opinions and abilities by comparing them with those of others. Specifically, people will seek out others who are close to one's own opinions and abilities for comparison because accurate comparisons are difficult when others are too divergent from those of oneself. To use Festinger's example, a chess novice does not compare his chess abilities to those of recognized chess masters, nor does a college student compare his intellectual abilities to those of a toddler. People will, moreover, take action to reduce discrepancies in attitudes, whether by changing others to bring them closer to oneself or by changing one's own attitudes to bring them closer to others. They will likewise take action to reduce discrepancies in abilities, for which there is an upward drive to improve one's abilities. Thus Festinger suggested that the "social influence processes and some kinds of competitive behavior are both manifestations of the same socio-psychological process... amely,the drive for self evaluation and the necessity for such evaluation being based on comparison with other persons." Festinger also discussed implications of social comparison theory for society, hypothesizing that the tendency for people to move into groups that hold opinions which agree with their own and abilities that are near their own results in the segmentation of society into groups which are relatively alike. In his 1954 paper, Festinger again systematically set forth a series of hypotheses, corollaries, and derivations, and he cited existing experimental evidence where available. He stated his main set of hypotheses as follows: :1. There exists, in the human organism, a drive to evaluate his opinion and abilities. :2. To the extent that objective, nonsocial means are available, people evaluate their opinions and abilities by comparison respectively with the opinions and abilities of others. :3. The tendency to compare oneself with some other specific person decreases as the difference between his opinion or ability and one's own increases. :4. There is a unidirectional drive upward in the case of abilities which is largely absent in opinions. :5. There are nonsocial restraints which make it difficult or even impossible to change one's ability. These nonsocial restraints are largely absent for opinions. :6. The cessation of comparison with others is accompanied by hostility or derogation to the extent that continued comparison with those persons implies unpleasant consequences. :7. Any factors which increase the importance of some particular group as a comparison group for some particular opinion or ability will increase the pressure toward uniformity concerning that ability or opinion within that group. :8. If persons who are very divergent from one's own opinion or ability are perceived as different from oneself on attributes consistent with the divergence, the tendency to narrow the range of comparability becomes stronger. :9. When there is a range of opinion or ability in a group, the relative strength of the three manifestations of pressures toward uniformity will be different for those who are close to the mode of the group than those who are distant from the mode. Specifically, those close to the mode of the group will have stronger tendencies to change the positions of others, relatively weaker tendencies to narrow the range of comparison, and much weaker tendencies to change their position compared to those who are distant from the mode of the group.''When Prophecy Fails''
Festinger and his collaborators, Henry Riecken andCognitive dissonance
Festinger's seminal 1957 work integrated existing research literature on influence and social communication under his theory of cognitive dissonance. The theory was motivated by a study of rumors immediately following a severe earthquake in India in 1934. Among people who felt the shock but sustained no damage from the earthquake, rumors were widely circulated and accepted about even worse disasters to come. Although seemingly counter-intuitive that people would choose to believe "fear-provoking" rumors, Festinger reasoned that these rumors were actually "fear-justifying." The rumors functioned to reduce the inconsistency of people's feelings of fear despite not directly experiencing the effects of the earthquake by giving people a reason to be fearful. Festinger described the basic hypotheses of cognitive dissonance as follows: :1. The existence of dissonance r inconsistency being psychologically uncomfortable, will motivate the person to try to reduce the dissonance and achieve consonanceLegacy
Social comparison theory and cognitive dissonance have been described by other psychologists as "the two most fruitful theories in social psychology." Cognitive dissonance has been variously described as "social psychology's most notable achievement," "the most important development in social psychology to date," and a theory without which "social psychology would not be what it is today." Cognitive dissonance spawned decades of related research, from studies focused on further theoretical refinement and development to domains as varied as decision making, the socialization of children, and color preference. In addition, Festinger is credited with the ascendancy of laboratory experimentation in social psychology as one who "converted the experiment into a powerful scientific instrument with a central role in the search for knowledge." An obituary published by the ''American Psychologist'' stated that it was "doubtful that experimental psychology would exist at all" without Festinger. Yet it seems that Festinger was wary about burdensome demands for greater empirical precision. Warning against the dangers of such demands when theoretical concepts are not yet fully developed, Festinger stated, "Research can increasingly address itself to minor unclarities in prior research rather than to larger issues; people can lose sight of the basic problems because the field becomes defined by the ongoing research." He also stressed that laboratory experimentation "cannot exist by itself," but that "there should be an active interrelation between laboratory experimentation and the study of real-life situations." Also, while Festinger is praised for his theoretical rigor and experimental approach to social psychology, he is regarded as having contributed to "the estrangement between basic and applied social psychology in the United States." He "became a symbol of the tough-minded, theory-oriented, pure experimental scientist," while Ron Lippitt, a fellow faculty member at Lewin's Research Center for Group Dynamics with whom Festinger often clashed, "became a symbol of the fuzzy-minded, do-gooder, practitioner of applied social psychology." One of the greatest impacts of Festinger's studies lies in their "depict onof social behavior as the responses of a thinking organism continually acting to bring order into his world, rather than as the blind impulses of a creature of emotion and habit," as cited in his Distinguished Scientific Contribution Award.Works
* Allyn, J., & Festinger, L. (1961). Effectiveness of Unanticipated Persuasive Communications. ''Journal of Abnormal and Social Psychology, 62''(1), 35–40. * Back, K., Festinger, L., Hymovitch, B., Kelley, H., Schachter, S., & Thibaut, J. (1950). The methodology of studying rumor transmission. ''Human Relations, 3''(3), 307–312. * Brehm, J., & Festinger, L. (1957). Pressures toward uniformity of performance in groups. ''Human Relations, 10''(1), 85–91. * Cartwright, D., & Festinger, L. (1943). A quantitative theory of decision. ''Psychological Review, 50'', 595–621. * Coren, S., & Festinger, L. (1967). Alternative view of the "Gibson normalization effect". ''Perception & Psychophysics, 2''(12), 621–626. * Festinger, L. (1942a). A theoretical interpretation of shifts in level of aspiration. ''Psychological Review, 49'', 235–250. * Festinger, L. (1942b). Wish, expectation, and group standards as factors influencing level of aspiration. ''Journal of Abnormal and Social Psychology, 37'', 184–200. * Festinger, L. (1943a). Development of differential appetite in the rat. ''Journal of Experimental Psychology, 32''(3), 226–234. * Festinger, L. (1943b). An exact test of significance for means of samples drawn from populations with an exponential frequency distribution. ''Psychometrika, 8'', 153–160. * Festinger, L. (1943c). A statistical test for means of samples from skew populations. ''Psychometrika, 8'', 205–210. * Festinger, L. (1943d). Studies in decision: I. Decision-time, relative frequency of judgment and subjective confidence as related to physical stimulus difference. ''Journal of Experimental Psychology, 32''(4), 291–306. * Festinger, L. (1943e). Studies in decision: II. An empirical test of a quantitative theory of decision. ''Journal of Experimental Psychology, 32''(5), 411–423. * Festinger, L. (1946). The significance of difference between means without reference to the frequency distribution function. ''Psychometrika, 11''(2), 97–105. * Festinger, L. (1947a). The role of group belongingness in a voting situation. ''Human Relations, 1''(2), 154–180. * Festinger, L. (1947b). The treatment of qualitative data by scale analysis. ''Psychological Bulletin, 44''(2), 149–161. * Festinger, L. (1949). The analysis of sociograms using matrix algebra. ''Human Relations, 2''(2), 153–158. * Festinger, L. (1950). Informal social communication. ''Psychological Review, 57''(5), 271–282. * Festinger, L. (1950b). Psychological Statistics. ''Psychometrika, 15''(2), 209–213. * Festinger, L. (1951). Architecture and group membership. ''Journal of Social Issues, 7''(1–2), 152–163. * Festinger, L. (1952). Some consequences of de-individuation in a group. ''Journal of Abnormal and Social Psychology, 47''(2), 382–389. * Festinger, L. (1954). A theory of social comparison processes. ''Human Relations, 7'', 117–140. * Festinger, L. (1955a). Handbook of social psychology, vol 1, Theory and method, vol 2, Special fields and applications. ''Journal of Applied Psychology, 39''(5), 384–385. * Festinger, L. (1955b). Social psychology and group processes. ''Annual Review of Psychology, 6'', 187–216. * Festinger, L. (1957). ''A Theory of Cognitive Dissonance.'' Stanford, CA: Stanford University Press. * Festinger, L. (1959a). Sampling and related problems in research methodology. ''American Journal of Mental Deficiency, 64''(2), 358–369. * Festinger, L. (1959b). Some attitudinal consequences of forced decisions. ''Acta Psychologica, 15'', 389–390. * Festinger, L. (1961). The psychological effects of insufficient rewards. ''American Psychologist, 16''(1), 1–11. * Festinger, L. (1962). Cognitive dissonance. ''Scientific American, 207''(4), 93–107. * Festinger, L. (1964). Behavioral support for opinion change. ''Public Opinion Quarterly, 28''(3), 404–417. * Festinger, L. (Ed.). (1980). ''Retrospections on Social Psychology.'' Oxford: Oxford University Press. * Festinger, L. (1983). ''The Human Legacy.'' New York: Columbia University Press. * Festinger, L. (1981). ''Human nature and human competence. Social Research, 48''(2), 306–321. * Festinger, L., & Canon, L. K. (1965). Information about spatial location based on knowledge about efference. ''Psychological Review, 72''(5), 373–384. * Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. ''The Journal of Abnormal and Social Psychology, 58''(2), 203–210. * Festinger, L., Cartwright, D., Barber, K., Fleischl, J., Gottsdanker, J., Keysen, A., & Leavitt, G. (1948). A study of rumor transition: Its origin and spread. ''Human Relations, 1''(4), 464–486. * Festinger, L., Gerard, H., Hymovitch, B., Kelley, H. H., & Raven, B. (1952). The influence process in the presence of extreme deviates. ''Human Relations, 5''(4), 327–346. * Festinger, L., & Holtzman, J. D. (1978). Retinal image smear as a source of information about magnitude of eye-movement. ''Journal of Experimental Psychology-Human Perception and Performance, 4''(4), 573–585. * Festinger, L., & Hutte, H. A. (1954). An experimental investigation of the effect of unstable interpersonal relations in a group. ''Journal of Abnormal and Social Psychology, 49''(4), 513–522. * Festinger, L., & Katz, D. (Eds.). (1953). ''Research methods in the behavioral sciences.'' New York, NY: Dryden. * Festinger, L., & Maccoby, N. (1964). On resistance to persuasive communications. ''Journal of Abnormal and Social Psychology, 68''(4), 359–366. * Festinger, L., Riecken, H. W., & Schachter, S. (1956). '' When Prophecy Fails.'' Minneapolis, MN: University of Minnesota Press. * Festinger, L., Schachter, S., & Back, K. (1950). ''Social Pressures in Informal Groups: A Study of Human Factors in Housing.'' Stanford, CA: Stanford University Press. * Festinger, L., Sedgwick, H. A., & Holtzman, J. D. (1976). Visual-perception during smooth pursuit eye-movements. ''Vision Research, 16''(12), 1377–1386. * Festinger, L., & Thibaut, J. (1951). Interpersonal communication in small groups. ''Journal of Abnormal and Social Psychology, 46''(1), 92–99. * Festinger, L., Torrey, J., & Willerman, B. (1954). Self-evaluation as a function of attraction to the group. ''Human Relations, 7''(2), 161–174. * Hertzman, M., & Festinger, L. (1940). Shifts in explicit goals in a level of aspiration experiment. ''Journal of Experimental Psychology, 27''(4), 439–452. * Hochberg, J., & Festinger, L. (1979). Is there curvature adaptation not attributable to purely intravisual phenomena. ''Behavioral and Brain Sciences, 2''(1), 71–71. * Hoffman, P. J., Festinger, L., & Lawrence, D. H. (1954). Tendencies toward group comparability in competitive bargaining. ''Human Relations, 7''(2), 141–159. * Holtzman, J. D., Sedgwick, H. A., & Festinger, L. (1978). Interaction of perceptually monitored and unmonitored efferent commands for smooth pursuit eye movements. ''Vision Research, 18''(11), 1545–1555. * Komoda, M. K., Festinger, L., & Sherry, J. (1977). The accuracy of two-dimensional saccades in the absence of continuing retinal stimulation. ''Vision Research, 17''(10), 1231–1232. * Miller, J., & Festinger, L. (1977). Impact of oculomotor retraining on visual-perception of curvature. ''Journal of Experimental Psychology-Human Perception and Performance, 3''(2), 187–200. * Schachter, S., Festinger, L., Willerman, B., & Hyman, R. (1961). Emotional disruption and industrial productivity. ''Journal of Applied Psychology, 45''(4), 201–213.See also
* Belief perseverance * Cognitive dissonance * Elliot Aronson * Kurt Lewin * Propinquity * Social comparison theory * Social psychology *Notes
References
* American Psychological Association. (1959). Distinguished Scientific Contribution Awards. ''The American Psychologist, 14''(12), 784–793. * Aronson, E. (1980). In L. Festinger (Ed.), Retrospections on Social Psychology (pp. 236–254). Oxford: Oxford University Press. * Aronson, E. (1991). Leon Festinger and the art of audacity. ''Psychological Science, 2''(4), 213–217. * Cartwright, D., & Festinger, L. (1943). A quantitative theory of decision. ''Psychological Review, 50'', 595–621. * Deutsch, M. (1999). A personal perspective on the development of social psychology in the twentieth century. In Rodriguez, A. and Levine, R. V. (Eds.), ''Reflections on 100 Years of Experimental Social Psychology'' (pp. 1–34) New York, NY: Basic Books. * * Greenwald, A. G., & Ronis, D. L. (1978). Twenty years of cognitive dissonance: Case study of the evolution of a theory. ''Psychological Review, 85''(1), 53–57. * * Festinger, L. (1942). A theoretical interpretation of shifts in level of aspiration. ''Psychological Review, 49'', 235–250. * Festinger, L. (1943a). A statistical test for means of samples from skew populations. ''Psychometrika, 8'', 205–210. * Festinger, L. (1943b). An exact test of significance for means of samples drawn from populations with an exponential frequency distribution. ''Psychometrika, 8'', 153–160. * Festinger, L. (1943c). Development of differential appetite in the rat. ''Journal of Experimental Psychology, 32''(3), 226–234. * Festinger, L. (1950). Informal social communication. ''Psychological Review, 57''(5), 271–282. * Festinger, L. "Laboratory Experiments." In L. Festinger, & D. Katz (Eds.). (1953). ''Research methods in the behavioral sciences'' (pp. 137–172). New York, NY: Dryden. * Festinger, L. (1954). A theory of social comparison processes. ''Human Relations, 7'', 117–140. * Festinger, L. (1957). ''A Theory of Cognitive Dissonance.'' Stanford, CA: Stanford University Press. * Festinger, L. (1980) "Looking Backward." In L. Festinger (Ed.), ''Retrospections on Social Psychology'' (pp. 236–254). Oxford: Oxford University Press. * Festinger, L. (1983). ''The Human Legacy.'' New York: Columbia University Press. * Festinger, L., & Carlsmith, J. M. (1959)External links