Len Steckler (May 6, 1928 – August 11, 2016) was an American photographer, illustrator, and filmmaker. Steckler was known for the artistry behind many famous ad campaigns, including

Pepsi Cola Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was ...

's "Refreshes Without Filling" illustrations in the 1950s,

Noxzema Noxzema ( ) is a brand of skin cleanser marketed by Unilever. Since 1914, it was sold in a small cobalt blue jar; but is now sold in a blue plastic jar. Noxzema contains camphor, menthol, phenol and eucalyptus, among other ingredients. Original ...

's "Take it off — Take it all off" television commercials in the early 1970s, and an ad featuring

Joe Namath Joseph William Namath (; ; born May 31, 1943) is a former American football quarterback who played in the American Football League (AFL) and National Football League (NFL) for 13 seasons, primarily with the New York Jets. He played college foot ...

Hanes Hanes (founded in 1900) and Hanes Her Way (founded in 1985) is a brand of clothing. History Hanes was founded in 1900 by John Wesley Hanes (one of Winston-Salem's wealthiest and most influential business men) at Winston, North Carolina under th ...

pantyhose. In 2010, he received widespread attention for the release of a previously unknown series of photographs, entitled ''

Marilyn Monroe Marilyn Monroe (; born Norma Jeane Mortenson; 1 June 1926 4 August 1962) was an American actress. Famous for playing comedic " blonde bombshell" characters, she became one of the most popular sex symbols of the 1950s and early 1960s, as wel ...

: The Visit'', which offered a candid glimpse of a 1961 encounter between Monroe and famed poet

Carl Sandburg Carl August Sandburg (January 6, 1878 – July 22, 1967) was an American poet, biographer, journalist, and editor. He won three Pulitzer Prizes: two for his poetry and one for his biography of Abraham Lincoln. During his lifetime, Sandburg ...

. Steckler began his artistic career with painting. The youngest member of New York's

Society of Illustrators The Society of Illustrators is a professional society based in New York City. It was founded in 1901 to promote the art of illustration and, since 1959, has held an annual exhibition. History Founding The Society of Illustrators was founded on ...

, he painted illustrations for short and serialized stories that appeared in leading magazines of the day. As photography gradually replaced illustration, however, Steckler segued to a full-time career as a photographer. With major clients such as Pepsi Cola,

Max Factor Max Factor is a line of cosmetics from Coty, Inc. It was founded in 1909 as Max Factor & Company by Max Factor, Sr., Maksymilian Faktorowicz. Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $ billio ...

Revlon Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, fragrance, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it still remains. Revlon was founded by brothe ...

, and

Helena Rubinstein Helena Rubinstein (born Chaja Rubinstein; December 25, 1870 – April 1, 1965) was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporate ...

, Steckler's work was featured in magazines such as ''

Ladies' Home Journal ''Ladies' Home Journal'' was an American magazine last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th century in the United States. In 18 ...

'', ''

McCall's ''McCall's'' was a monthly American women's magazine, published by the McCall Corporation, that enjoyed great popularity through much of the 20th century, peaking at a readership of 8.4 million in the early 1960s. It was established as a small-for ...

'',Briska, p.46. ''

Playboy ''Playboy'' is an American men's lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. K ...

'', and ''

Look To look is to use sight to perceive an object. Look or The Look may refer to: Businesses and products * Look (modeling agency), an Israeli modeling agency * ''Look'' (American magazine), a defunct general-interest magazine * ''Look'' (UK ma ...

'', and made the cover of publications such as ''

Good Housekeeping ''Good Housekeeping'' is an American women's magazine featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, and health, as well as literary articles. It is well known for the "Good House ...

'' (1962–66), ''

The Saturday Evening Post ''The Saturday Evening Post'' is an American magazine, currently published six times a year. It was issued weekly under this title from 1897 until 1963, then every two weeks until 1969. From the 1920s to the 1960s, it was one of the most widely c ...

'' (1962–66), ''

Popular Photography ''Popular Photography'', formerly known as ''Popular Photography & Imaging'', also called ''Pop Photo'', is a monthly American consumer website and former magazine that at one time had the largest circulation of any imaging magazine, with an edit ...

'' (1961–68), and ''

Camera A camera is an Optics, optical instrument that can capture an image. Most cameras can capture 2D images, with some more advanced models being able to capture 3D images. At a basic level, most cameras consist of sealed boxes (the camera body), ...

'' (1968–71).

Celebrities

Among Steckler's subjects were some of the most famous personalities in the world, including: *

John Wayne Marion Robert Morrison (May 26, 1907 – June 11, 1979), known professionally as John Wayne and nicknamed The Duke or Duke Wayne, was an American actor who became a popular icon through his starring roles in films made during Hollywood's Gol ...

Paley Center, MR #3 *

Andrés Segovia Andrés Segovia Torres, 1st Marquis of Salobreña (21 February 1893 – 2 June 1987) was a Spanish virtuoso classical guitarist. Many professional classical guitarists were students of Segovia or their students. Segovia's contribution to the m ...

Joanne Woodward Joanne Gignilliat Trimmier Woodward (born February 27, 1930) is an American actress. A star since the Golden Age of Hollywood, Woodward made her career breakthrough in the 1950s and earned esteem and respect playing complex women with a charact ...

Julie Newmar Julie Newmar (born Julia Chalene Newmeyer, August 16, 1933) is an American actress, dancer, and singer, known for a variety of stage, screen, and television roles. She is also a writer, lingerie designer, and real-estate mogul. She won the Tony ...

Models

Often working with hi-end models of the time, Steckler became known for his shots of beautiful women. A much abbreviated list: *

Suzy Parker Suzy Parker (born Cecilia Ann Renee Parker; October 28, 1932 – May 3, 2003) was an American model and actress active from 1947 until 1970. Her modeling career reached its zenith during the 1950s, when she appeared on the covers of dozens of ma ...

Tippi Hedren Nathalie Kay "Tippi" Hedren (born January 19, 1930) is an American actress, animal rights activist, and former fashion model. A successful fashion model who appeared on the front covers of ''Life'' and '' Glamour'' magazines, among others, Hed ...

Cheryl Tiegs Cheryl Rae Tiegs (born September 25, 1947) is an American model and fashion designer. Frequently described as the first American supermodel, Tiegs is best known for her multiple appearances on the covers of the ''Sports Illustrated'' Swimsuit I ...

Jennifer O'Neill Jennifer O'Neill (born February 20, 1948) is a Brazilian-born American actress, model, author, and activist. She is known for her modeling and spokesperson work for CoverGirl cosmetics starting in 1963, and her starring role in the Oscar-winnin ...

Erin Gray Erin Gray (born January 7, 1950) is an American model, casting agent, and actress whose roles include Colonel Wilma Deering in the science fiction television series '' Buck Rogers in the 25th Century'' and Kate Summers-Stratton in the situation ...

Television Commercials

For the next phase of his career, Steckler turned to directing television commercials. He made an impact on the medium with innovations such as

solarization The Sabatier effect, also known as pseudo-solarization (or pseudo-solarisation) and erroneously referred to as the Sabattier effect, is a phenomenon in photography in which the image recorded on a negative or on a photographic print is wholly o ...

, extreme slow-motion and the use of subliminal imagery. Perhaps his most well known TV ad came in 1974, when he put NFL quarterback Joe Namath in pantyhose for a

Beauty Mist commercial. Steckler won many awards for his commercial work, including numerous Clio awards, the

Silver Lion The Silver Lion ( it, Leone d'argento, also known as Silver Lion for Best Direction) is an annual award presented for best directing achievements in a feature film at official competition section of the Venice Film Festival since 1998. The pri ...

(Leone d'Argento) of the

Venice Film Festival The Venice Film Festival or Venice International Film Festival ( it, Mostra Internazionale d'Arte Cinematografica della Biennale di Venezia, "International Exhibition of Cinematographic Art of the Venice Biennale") is an annual film festival he ...

(1970) and from such institutions as the

Art Directors Club The Art Directors Club of New York is an organization for art directors in New York City. It was founded in 1920, and has grown as an industry group, promoting art directors' work through exhibitions and awards, including the annual DESI award for ...

, the

American Institute of Graphic Arts The American Institute of Graphic Arts (AIGA) is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. T ...

(AIGA), and The Chicago 4 Awards. A number of his commercials have been included in the collection of the

Museum of Television and Radio The Paley Center for Media, formerly the Museum of Television & Radio (MT&R) and the Museum of Broadcasting, founded in 1975 by William S. Paley, is an American cultural institution in New York City, New York with a branch office in Los Angeles, ...

.The Paley Center for Media's collection Some of his prominent clients have included: *

United Airlines United Airlines, Inc. (commonly referred to as United), is a major American airline headquartered at the Willis Tower in Chicago, Illinois.

* Yves Saint Laurent *

Johnson & Johnson Johnson & Johnson (J&J) is an American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. Its common stock is a component of the Dow Jones Industrial Average and the company i ...

Miller Brewing Company The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the M ...

Paley Center, Beauty Ads *

AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile tel ...

Parfums Givenchy Parfums Givenchy () is a French brand of perfumes and cosmetics, known for fragrances L'Interdit, Amarige, Organza, Pi, and Givenchy III. As part of Givenchy, it has been a subsidiary of LVMH since 1988. Presentation The Givenchy perfume brand ...

Noxell Corporation Noxell Corporation, formerly known as the Noxzema Chemical Company, was a Maryland-based company that made household products. Its best known brands were Noxzema and CoverGirl. In 2016, it became a subsidiary of The Procter & Gamble Company. ...

(Noxzema, Cover Girl) *

Woolite Woolite is an American brand of laundry detergent and cleaning products owned by the British multinational company Reckitt. The company acquired the Woolite brand when it bought Boyle-Midway from American Home Products / Wyeth in 1990. The comp ...

Colgate-Palmolive Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health car ...

Progresso bread_crumbs.html" ;"title="brand bread crumbs">brand bread crumbs. --> Progresso, a brand of General Mills, is an American food company that produces canned soups, canned beans, broths, Chili con carne, chili, and other food products. History ...

Ivory Soap Ivory (french: Savon d'Ivoire) is a flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over ...

Celanese Corporation Celanese Corporation, formerly known as Hoechst Celanese, is an American technology and specialty materials company headquartered in Irving, Texas. A Fortune 500 corporation, the company is the world’s leading producer of acetic acid, produc ...

Wamsutta Wamsutta ( 16341662), also known as Alexander Pokanoket, as he was called by New England colonists, was the eldest son of Massasoit (meaning Great Leader) Ousa Mequin of the Pokanoket Tribe and Wampanoag nation, and brother of Metacomet. Life W ...

* Serta

Film

In 1974, Steckler directed and filmed the live-action sequences for the Emmy award-winning television special, '' Free to Be... You and Me''. Upon moving to Los Angeles in 1976, Steckler began directing and producing movies for television, including “Mad Bull” (1977),IMDB page
/ref> “Rodeo Girl” (1980), “The Demon Murders” (1983), and “Mercy or Murder” (1987),. Steckler is a collected and exhibited artist and photographer. In 2005, Steckler lost his left eye to cancer. In late 2009, Steckler's son came upon a set of long-forgotten photographs that Len Steckler had taken of Marilyn Monroe meeting with Carl Sandburg eight months before her death. The series of photographs, entitled "The Visit" was made available to the public in limited quantities. As a result of this discovery, and of their subsequent release to the public, Len Steckler appeared on the “Today Show” (February, 2010) and was interviewed by Meredith Vieira about that day in December 1961.

References

External links

Len Steckler Official Website
*
The Visit
Series of candids of Marilyn Monroe and Carl Sandburg
Interview on The Today ShowBlog post on Steckler photo
{{DEFAULTSORT:Steckler, Len 1928 births 2016 deaths American photographers 20th-century American painters American male painters 21st-century American painters American cinematographers Film producers from New York (state) Filmmakers from Brooklyn Painters from New York City Film directors from New York City 20th-century American male artists