Lebedyansky (russian: Лебедянский) is a Russian multi-national company that manufacturers fruit juice,

baby food Baby food is any soft easily consumed food other than breastmilk or infant formula that is made specifically for human babies between four and six months and two years old. The food comes in many varieties and flavors that are purchased ready- ...

vegetable juice Vegetable juice is a juice drink made primarily of blended vegetables and also available in the form of powders. Vegetable juice is often mixed with fruits such as apples or grapes to improve flavor. It is often touted as a low-sugar alternative to ...

, and soft drinks. The company is owned by PepsiCo, and is the largest fruit juice manufacturer in Eastern Europe and the sixth largest in the world. Lebedyansky has two major production centers, both located in the

Lipetsk Oblast Lipetsk Oblast (russian: Липецкая область, Lipetskaya oblast) is a federal subject of Russia (an oblast). Its administrative center is the city of Lipetsk. As of the 2010 Census, its population was 1,173,513. Geography Lipe ...

History

In 1967, a

cannery Canning is a method of food preservation in which food is processed and sealed in an airtight container ( jars like Mason jars, and steel and tin cans). Canning provides a shelf life that typically ranges from one to five years, although ...

was established in

Lebedyan Lebedyan (russian: Лебедя́нь) is a town and the administrative center of Lebedyansky District in Lipetsk Oblast, Russia, located on the upper Don River, northwest of Lipetsk, the administrative center of the oblast. Population: Histo ...

, around 350 kilometers south of Moscow. The company produced canned fruits and vegetables. In 1992 the company was privatized and transformed into a joint stock company. In 1996, Lebedyansky launched its first branded product, "Tonus Juice" and in 1998, the company management decided to pursue a major expansion. On 20 March 2008, PepsiCo announced their acquisition of 75.53% of Lebedyansky, for the sum of

US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...

1.4 billion, making PepsiCo the largest shareholder, and parent company of Lebedyansky. The purchase was completed on 28 August 2008.

Affiliated brands

In becoming the leading juice producer in Russia, Lebedyansky developed the following brands:

Premium

*Ya **14 juices and nectars **4 traditional Russian berry flavors

Mid-priced

*Tonus

Low-budget

*Fruktoviy Sad, a brand that received heavy advertising campaigns, by itself accounts for 16% of all juice sold in Russia **Apple Juice **Tomato Juice **10 different fruit nectars *Frustyle, a stylish brand that appeals to young people **Blood Orange **Kiwi **Mango-Papaya **Banana-Strawberry *Privet

Baby food

*Lebedyanska *Frutonjanja (en: Fruitnurse)

References

External links

Official website
(archived, 20 Jul 2011) Drink companies of Russia Drink companies of the Soviet Union Manufacturing companies based in Moscow Companies based in Lipetsk Oblast Food and drink companies established in 1967 1967 establishments in Russia PepsiCo subsidiaries Companies formerly listed on the Moscow Exchange {{Russia-company-stub