LEARFIELD, formerly Learfield IMG College, is a large collegiate sports marketing company, representing more than 200 of the nation's top collegiate properties including the

NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges an ...

and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in

Plano, Texas Plano ( ) is a city in Collin County, Texas, Collin County and Denton County, Texas, United States. It had a population of 285,494 at the 2020 United States census, 2020 census. It is a principal city of the Dallas–Fort Worth metroplex. Hist ...

, LEARFIELD employs more than 2,200 people in nearly 100 offices throughout the United States. The company was created in 2018 through the combination of Endeavor's IMG College division and Learfield Communications of Missouri, managed by the Atairos Group. IMG College was formed from the acquisition of Host Communications and

The Collegiate Licensing Company The Collegiate Licensing Company (CLC) is an American collegiate trademark licensing and marketing company. Founded in 1981 by Bill Battle in Selma, Alabama, CLC is the largest and oldest collegiate licensing company in the United States and curre ...

in 2007. Additionally ISP Sports was acquired in 2010. In 2012, a joint venture with Learfield created IMG Learfield Ticket Solutions, now representing 30 universities in outsourced ticketing. Additionally, IMG College Seating, the largest premium cushion stadium seat provider in college athletics, now represents more than 90 universities nationwide, managing more than 500,000 college football stadium seats annually. The IMG College Audio Network consists of more than 2,100 radio stations airing primarily football and men's basketball games along with weekly call-in coaches' shows. The media network also includes over 100 television stations airing weekly half hour coaches' shows for most of the universities represented by the company. IMG Audio produces more than 35,000 hours of college sports programming annually for these affiliate stations. Host Communications was founded in 1974 and created one of the first college sports multimedia contracts with its creation of a radio network for the

University of Kentucky The University of Kentucky (UK, UKY, or U of K) is a Public University, public Land-grant University, land-grant research university in Lexington, Kentucky. Founded in 1865 by John Bryan Bowman as the Agricultural and Mechanical College of Kentu ...

. ISP Sports was founded in 1992 in

Winston-Salem, North Carolina Winston-Salem is a city and the county seat of Forsyth County, North Carolina, United States. In the 2020 census, the population was 249,545, making it the second-largest municipality in the Piedmont Triad region, the 5th most populous city in N ...

providing

sports marketing Sports marketing as a concept has established itself as a branch of marketing over the past few decades, however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using spor ...

and broadcast services for collegiate athletics across the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

. In addition to the Winston-Salem headquarters, the company operates more than 90 regional offices. The organization also co-owns the

Longhorn Network Longhorn Network (LHN) is an American regional sports network owned as a joint venture between The University of Texas at Austin, ESPN and Learfield (formerly IMG College), and is operated by ESPN (itself owned jointly by The Walt Disney Company a ...

and Campus Insiders, the latter through which it holds a stake in

120 Sports 120 Sports was an internet television service, operated as a joint venture between Time Inc., Silver Chalice, MLB Advanced Media, and the National Hockey League. The service produced and streamed sports news and highlight content catered towards di ...

Leadership

* Cole Gahagan, CEO *

Ben C. Sutton, Jr. Ben C. Sutton Jr. is an American investor and philanthropist and the founder and Chairman of Teall Capital, a private equity fund and portfolio holding company that helps colleges in their athletic operations. The Teall portfolio includes a po ...

, chairman and president, IMG College *Jim Connelly, senior vice president, special projects *Mark Dyer, senior vice president, business ventures *Lou Doherty, senior vice president and general counsel *Joe Potter, senior vice president, operations *Roger VanDerSnick, chief sales and marketing officer *Andrew Judelson, senior vice president, national sales *Rick Barakat, vice president, sales strategy and operations *Andrew Giangola, vice president, strategic communications

Markets and schools

At the conference level, IMG represents The American, A10, Big 12,

Conference USA Conference USA (C-USA or CUSA) is an intercollegiate athletic conference whose current member institutions are located within the Southern United States. The conference participates in the NCAA's Division I in all sports. C-USA's offices are l ...

, Horizon League, MAC,

MEAC The Mid-Eastern Athletic Conference (MEAC) is a collegiate athletic conference whose full members are historically black colleges and universities (HBCUs) in the Southeastern and the Mid-Atlantic United States. It participates in the National C ...

, OVC, SEC and WCC, and also individually represents the NCAA, the Heisman Trophy and 26 Bowl games. The company also maintains the IMG Academy in

Bradenton, Florida Bradenton ( ) is a city in and the county seat of Manatee County, Florida, Manatee County, Florida, United States. As of the 2020 United States Census, 2020 census, the city's population is 55,698. History Late 18th and early 19th centuries ...

, an athletics-focused preparatory school. IMG represents more than 90 universities in multi-media rights and more than 200 universities in trademark licensing, including, but not limited to: * Air Force * Akron * Alabama *

Appalachian State Appalachian State University (; Appalachian, App State, App, or ASU) is a public university in Boone, North Carolina. It was founded as a teachers college in 1899 by brothers B. B. and D. D. Dougherty and the latter's wife, Lillie Shull Dough ...

* Arizona * Arkansas *

Auburn Auburn may refer to: Places Australia * Auburn, New South Wales * City of Auburn, the local government area *Electoral district of Auburn *Auburn, Queensland, a locality in the Western Downs Region *Auburn, South Australia *Auburn, Tasmania *Aub ...

* Baylor *

Boston College Boston College (BC) is a private Jesuit research university in Chestnut Hill, Massachusetts. Founded in 1863, the university has more than 9,300 full-time undergraduates and nearly 5,000 graduate students. Although Boston College is classifie ...

* Bradley * BYU * California * Central Michigan * Charlotte * Cincinnati * Clemson * Connecticut * Delaware * Drake * Duke *

East Carolina East Carolina University (ECU) is a public research university in Greenville, North Carolina. It is the fourth largest university in North Carolina. Founded on March 8, 1907, as a teacher training school, East Carolina has grown from its orig ...

* Elon * Evansville * Florida * Florida A&M *

Florida Atlantic Florida Atlantic University (Florida Atlantic or FAU) is a public research university with its main campus in Boca Raton, Florida, and satellite campuses in Dania Beach, Davie, Fort Lauderdale, Jupiter, and Fort Pierce. FAU belongs to the 12-cam ...

* Florida State * Furman *

George Washington George Washington (February 22, 1732, 1799) was an American military officer, statesman, and Founding Father who served as the first president of the United States from 1789 to 1797. Appointed by the Continental Congress as commander of th ...

* Georgia *

Georgia State Georgia state or ''variation'', may refer to: Primarily * Georgia State University ("State", "Georgia State"), a state university * Georgia (U.S. state) ("Georgia state"), a state of the United States of America Sports * sports teams of Georgia St ...

Georgia Southern Georgia Southern University (GS or Georgia Southern) is a public research university in the U.S. state of Georgia. The flagship campus is in Statesboro, and other locations include the Armstrong Campus in Savannah and the Liberty Campus in Hin ...

* Georgia Tech *

Gonzaga Gonzaga may refer to: Places * Gonzaga, Lombardy, commune in the province of Mantua, Italy * Gonzaga, Cagayan, municipality in the Philippines *Gonzaga, Minas Gerais, town in Brazil *Forte Gonzaga, fort in Messina, Sicily People with the surna ...

* Houston * Idaho * Illinois *

Illinois State Illinois State University (ISU) is a Public university, public university in Normal, Illinois. Founded in 1857 as Illinois State Normal University, it is the oldest public university in Illinois. The university emphasizes teaching and is reco ...

* Indiana * Iowa *

Iowa State Iowa State University of Science and Technology (Iowa State University, Iowa State, or ISU) is a public land-grant research university in Ames, Iowa. Founded in 1858 as the Iowa Agricultural College and Model Farm, Iowa State became one of the n ...

* Kansas * Kansas State *

Kent State Kent State University (KSU) is a public research university in Kent, Ohio. The university also includes seven regional campuses in Northeast Ohio and additional facilities in the region and internationally. Regional campuses are located in Ash ...

* Louisiana * Louisiana Tech * Louisville *

Loyola Chicago Loyola University Chicago (Loyola or LUC) is a private Jesuit research university in Chicago, Illinois. Founded in 1870 by the Society of Jesus, Loyola is one of the largest Catholic universities in the United States. Its namesake is Saint Ignat ...

* Marquette * Marshall * Miami (FL) * Miami (OH) * Michigan * Minnesota * Mississippi State * Missouri *

Missouri State Missouri State University (MSU or MO State), formerly Southwest Missouri State University, is a public university in Springfield, Missouri. Founded in 1905 as the Fourth District Normal School, it is the state's second largest university by enr ...

* Nebraska * Nevada * Northern Illinois *

Northern Iowa Iowa () is a U.S. state, state in the Midwestern United States, Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wiscon ...

* Notre Dame * Ohio * Ohio State * Oklahoma State * Ole Miss * Oregon *

Penn State #Redirect Pennsylvania State University The Pennsylvania State University (Penn State or PSU) is a Public university, public Commonwealth System of Higher Education, state-related Land-grant university, land-grant research university with campu ...

* Pittsburgh * Rhode Island * Rice *

Richmond Richmond most often refers to: * Richmond, Virginia, the capital of Virginia, United States * Richmond, London, a part of London * Richmond, North Yorkshire, a town in England * Richmond, British Columbia, a city in Canada * Richmond, California, ...

* Rutgers * Saint Louis * St. John's * South Alabama * South Carolina *

Southern Illinois Southern Illinois, also known as Little Egypt, is the southern third of Illinois, principally along and south of Interstate 64. Although part of a Midwestern United States, Midwestern state, this region is aligned in culture more with that of th ...

* Southern Miss *

Syracuse Syracuse may refer to: Places Italy *Syracuse, Sicily, or spelled as ''Siracusa'' *Province of Syracuse United States *Syracuse, New York **East Syracuse, New York **North Syracuse, New York *Syracuse, Indiana * Syracuse, Kansas *Syracuse, Miss ...

TCU TCU may stand for: Education * Tanzania Commission for Universities, regulatory body for Universities in Tanzania * Texas Christian University, a private university in Fort Worth, Texas ** TCU Horned Frogs, the athletic programs of the school * Tok ...

* Tennessee * Texas *

Texas Tech Texas Tech University (Texas Tech, Tech, or TTU) is a public research university in Lubbock, Texas. Established on , and called Texas Technological College until 1969, it is the main institution of the five-institution Texas Tech University Sys ...

* Troy * Tulane * UAB *

UCF The University of Central Florida (UCF) is a public research university whose main campus is in unincorporated Orange County, Florida. UCF also has nine smaller regional campuses throughout central Florida. It is part of the State University ...

* UCLA *

UNC Greensboro The University of North Carolina at Greensboro (UNCG or UNC Greensboro) is a public research university in Greensboro, North Carolina. It is part of the University of North Carolina system. UNCG, like all members of the UNC system, is a stand-al ...

UNC Wilmington The University of North Carolina Wilmington (UNCW or UNC Wilmington) is a public research university in Wilmington, North Carolina. It is part of the University of North Carolina System and enrolls 17,499 undergraduate and graduate students eac ...

* University of Oklahoma * UNLV *

USF USF may refer to: Universities * University of Saint Francis (Indiana), Ft. Wayne, Indiana * University of San Francisco, California * University of South Florida, Tampa, Florida * University of St. Francis, Joliet, Illinois * University of Siou ...

* Utah *

UTEP The University of Texas at El Paso (UTEP) is a public research university in El Paso, Texas. It is a member of the University of Texas System. UTEP is the second-largest university in the United States to have a majority Mexican American stude ...

* Vanderbilt * Villanova * Virginia Tech * Wake Forest * Washington * Washington State * West Virginia * Western Kentucky * Wisconsin–Madison *

Wofford Wofford may refer to: People with the surname *Toni Morrison (born Chloe Ardelia Wofford, 1931–2019), American writer *Dan Wofford, American politician *Harris Wofford (1926–2019), U.S. Senator from Pennsylvania, 1991-1995 *James C. Woffor ...

Youngstown State Youngstown State University (YSU or Youngstown State) is a public university in Youngstown, Ohio. It was founded in 1908 and is the easternmost member of the University System of Ohio. The university is composed of six undergraduate colleges an ...

References

{{American broadcast radio Sports radio in the United States Companies based in Winston-Salem, North Carolina Akron Zips Houston Cougars Virginia Tech Hokies Notre Dame Fighting Irish football announcers

Leadership

Markets and schools

See also

References