Leafs By Snoop is a cannabis brand owned and promoted by the rapper
Snoop Dogg
Calvin Cordozar Broadus Jr. (born October 20, 1971), known professionally as Snoop Dogg (previously Snoop Doggy Dogg and briefly Snoop Lion), is an American rapper. His fame dates back to 1992 when he featured on Dr. Dre's debut solo single, " ...
and produced by
Canopy Growth Corporation
Canopy Growth Corporation, formerly Tweed Marijuana Inc., is a cannabis company based in Smiths Falls, Ontario.
In April 2019, Canopy was the world's largest cannabis company, based on the value of all shares, or market capitalization. At that t ...
.
History
Leafs By Snoop was launched in November 2015 in
Denver
Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...
, Colorado, at the home of
LivWell owner John Lord, a few months after the website
Merry Jane
Merry Jane (stylized MERRY JANE) is a cannabis-focused digital media platform launched by rapper Snoop Dogg in 2015, with media entrepreneur Ted Chung. The site features editorial content on the business and politics of the cannabis industry, origi ...
was launched.
In June 2016, it was reported that Snoop Dogg was in a trademark dispute with the Canadian ice hockey team the
Toronto Maple Leafs
The Toronto Maple Leafs (officially the Toronto Maple Leaf Hockey Club and often referred to as the Leafs) are a professional ice hockey team based in Toronto. They compete in the National Hockey League (NHL) as a member of the Atlantic Div ...
over his Leafs by Snoop logo.
By 2018, the Leafs By Snoop products were distributed in Canada by
Canopy Growth Corporation
Canopy Growth Corporation, formerly Tweed Marijuana Inc., is a cannabis company based in Smiths Falls, Ontario.
In April 2019, Canopy was the world's largest cannabis company, based on the value of all shares, or market capitalization. At that t ...
, though the Canadian government had warned about celebrity endorsements of cannabis products. In February 2019, the Toronto Maple Leafs confirmed that they had filed an
intellectual property
Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...
lawsuit.
Description
Leafs by Snoop offers eight products:
*
Indica dominant: Bananas, Northern Lights, Moonbeam, Cali Kush and Purple bush
*
Sativa
Sativa, sativus, and sativum are Latin botanical adjectives meaning '' cultivated''. It is often associated botanically with plants that promote good health and used to designate certain seed-grown domestic crops.
Usage
''Sativa'' (ending in -a) ...
dominant: Lemon Pie, Blueberry Dream and Tangerine Man
*High-
CBD strain called 3D CBD
The flower is sold in eighth, quarter and 1-ounce packages.
''
The Atlantic
''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science.
It was founded in 1857 in Boston, ...
'' noted that the carefully designed packaging by
Pentagram
A pentagram (sometimes known as a pentalpha, pentangle, or star pentagon) is a regular five-pointed star polygon, formed from the diagonal line segments of a convex (or simple, or non-self-intersecting) regular pentagon. Drawing a circle aroun ...
had been designed "to make marijuana appeal to upscale consumers".
See also
*
Marley Natural
Marley Natural is the official cannabis brand of Bob Marley, developed by his estate in conjunction with the private equity firm Privateer Holdings, which develops cannabis industry brands. The brand is based in Seattle, Washington.
Marley Natura ...
*
Willie's Reserve
Willie's Reserve is a company started by singer-songwriter Willie Nelson in 2015. Nelson, a longtime supporter of marijuana legalization announced the launch of chain stores of the brand after marijuana was legalized in different states. The firs ...
References
External links
*
2015 establishments in Colorado
American companies established in 2015
Cannabis companies of the United States
Snoop Dogg
Agriculture companies established in 2015
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