Leaf Brands, LLC
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Leaf Brands, LLC is a
candy Candy, also called sweets (British English) or lollies (Australian English Australian English (AusE, AusEng, AuE, AuEng, en-AU) is the set of varieties of the English language native to Australia. It is the country's common language an ...
company based in
Newport Coast, Newport Beach Newport Coast is a community south of the main body of the city of Newport Beach, California. It was a separate census-designated place in Orange County, California, United States, until 2001, when it was annexed into Newport Beach. Newport Beach ...
,
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
. The original Leaf International (also known as the "Leaf Candy Company") started in the 1940s. Leaf International was once the fourth largest candy producer in North America, producing such products as Whoppers,
Jolly Rancher Jolly Rancher is an American brand of sweet hard candy, gummies, jelly beans, lollipops, sour bites, and a line of soda put out by Elizabeth Beverage Company in 2004. It is currently manufactured by The Hershey Company. History Bill and Doroth ...
,
Milk Duds Milk Duds are a brand of chocolate-coated caramel candies produced by The Hershey Company. The candy is a caramel ball covered with a confectionery chocolate coating made from cocoa and vegetable oil. Milk Duds are sold in a yellowish-orange box. ...
,
Rain-Blo Rain-Blo is an American brand of bubble gum that comes in a variety of fruit flavors, introduced by Leaf Confectionery in 1940, and acquired from Hershey Foods by Farley's & Sathers Candy Company, merged with Ferrara Pan in 2012, becoming the Ferr ...
bubble gum, the
Heath bar The Heath bar is a candy bar made of toffee, almonds, and milk chocolate, first manufactured by the Heath Brothers Confectionery in 1928. Since its acquisition of the Leaf International North American confectionery operations late in 1996, the Hea ...
and
PayDay A pay day or payday is a specified day of the week or month when one is paid, usually workers collecting wages from their employers. Pay Day, PayDay or Payday may also refer to: Arts, entertainment, and media Films * ''Pay Day'' (1918 film), a ...
, before it sold the U.S. division to
The Hershey Company The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...
in 1996 and left the United States. In 2011, the company was revived, and the newly re-formed company made its official debut at the 2011
Sweets & Snacks Expo The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats. NCA lobbies the American government in favor of the confectionery industry, evaluate ...
. Ellia Kassoff, the nephew of Ed Leaf, (possibly a relative of Sol S. Leaf, the founder of Leaf Candy Company), is the CEO. The company registered the Hydrox trademark which had been abandoned by former owner
Kellogg's The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaste ...
, and re-created the brand of cookies, similar to
Oreo Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and split ...
s, which had been out of production since 1999. Leaf Brands began selling the product through Amazon Marketplace in September 2015.


Current brands

* Astro Pops * David's Jelly Beans * Farts Candy * Hydrox *
Tart 'n' Tinys Tart 'n' Tinys are small, fruit-flavored candies distributed by Leaf Brands. Tart 'n' Tiny's were originally manufactured by the Wonka company in five colors, bluish-purple (grape), yellow (lemon), orange (orange), red (cherry), and green (lime). ...
*
Wacky Wafers Wacky Wafers are a candy sold by Leaf Brands, LLC. They are shaped about the size of an United States, American Half dollar (United States coin), half dollar coin and come in five flavors: banana, green apple, watermelon, orange, and strawberry. ...
* Yummers!


References


External links

* {{Official website Confectionery companies of the United States Companies based in Newport Beach, California Companies established in the 1920s