Lead retrieval is a method for capturing and processing
sales lead
In marketing, lead generation () is the initiation of consumer interest or enquiry into products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a spe ...
s generated at an
event
Event may refer to:
Gatherings of people
* Ceremony, an event of ritual significance, performed on a special occasion
* Convention (meeting), a gathering of individuals engaged in some common interest
* Event management, the organization of e ...
,
trade show
A trade fair, also known as trade show, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and ...
, or
conference.
Lead retrieval tools connect to a database containing the contact details of event attendees, which the attendees provided when they registered for the event. Event attendees wear a badge during the event, which features a barcode, ID number or QR code. Exhibitors at the event use lead retrieval devices to scan the code or number, to digitally collect that person’s data from the registration database.
Lead retrieval provides exhibitors with attendees’ full registration data. As well as their contact details, this often includes job title, company name and company size. This data is predefined by the event organiser, who is responsible for collecting attendee registration data before the event. This means exhibitors receive a lot of data about each attendee, but they cannot choose which data they receive, or to change any questions to make the data more relevant to their needs. Other event lead capture methods provide more flexibility.
Event organisers send exhibitors the data from the attendees’ badges after the event.
Lead retrieval tools
There are two common types of lead retrieval tools:
* Trade show badge scanner - a handheld device which exhibitors use to scan attendees’ badges. These devices are provided by the event organiser for exhibitors to hire during the event.
* Lead retrieval apps - for some events, the organisers provide a dedicated mobile app for attendees and exhibitors to use. An app can be installed on exhibitors’ own devices, meaning they don’t need to hire additional hardware during the event.
Types of technology
*
Barcode
A barcode or bar code is a method of representing data in a visual, machine-readable form. Initially, barcodes represented data by varying the widths, spacings and sizes of parallel lines. These barcodes, now commonly referred to as linear or o ...
*
Magnetic stripe
The term digital card can refer to a physical item, such as a memory card on a camera, or, increasingly since 2017, to the digital content hosted
as a virtual card or cloud card, as a digital virtual representation of a physical card. They share ...
*
Mobile app
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...
*
QR Code
A QR code (an initialism for quick response code) is a type of matrix barcode (or two-dimensional barcode) invented in 1994 by the Japanese company Denso Wave. A barcode is a machine-readable optical label that can contain information about th ...
*
RFID
See also
*
Trade fair
A trade fair, also known as trade show, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and ...
*
Lead generation
In marketing, lead generation () is the initiation of consumer interest or enquiry into products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a spe ...
References
{{Reflist
Sales
Trade fairs