LeMall.com, (

Chinese Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of ...

: 乐视商城;

pinyin Hanyu Pinyin (), often shortened to just pinyin, is the official romanization system for Standard Mandarin Chinese in China, and to some extent, in Singapore and Malaysia. It is often used to teach Mandarin, normally written in Chinese for ...

: ''lèshì shāngchéng''), a subsidiary of

LeEco LeEco () is a Chinese company founded by Jia Yueting, the founder of Le.com (formerly LeTV). The group maintains businesses in video streaming, cloud services, software development, consumer electronics, such as smartphones, smart TVs, VR, elect ...

(formerly known as Letv), is a Chinese e-commerce store, specialising in electronics and selling products made by its parent company LeEco, including smart devices, TVs and

smartphone A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whic ...

s, bicycles and

virtual reality headset A virtual reality headset (or VR headset) is a head-mounted device that provides virtual reality for the wearer. VR headsets are widely used with VR video games but they are also used in other applications, including simulators and trainers. VR ...

History

Founded in November 2004 by Jia Yueting, LeEco is involved in several business areas, including Internet TV, film and video production and distribution, smart gadgets, big-screen applications, and Internet-linked electric cars. LeEco comprises a number of subsidiaries including LeMall.com, Le Vision Pictures and Le Mobile. On 15 October 2015, LeMall.com launched its US beta version e-commerce store with mobile electronics products, including

headphones Headphones are a pair of small loudspeaker drivers worn on or around the head over a user's ears. They are electroacoustic transducers, which convert an electrical signal to a corresponding sound. Headphones let a single user listen to an au ...

and

Bluetooth speakers Bluetooth is a short-range wireless technology standard that is used for exchanging data between fixed and mobile devices over short distances and building personal area networks (PANs). In the most widely used mode, transmission power is limit ...

. In November 2016, LeEco officially expanded into the US market, beginning sales of mobile phones, televisions, headphones, and eventually "smart bicycles" on its privately owned marketplace LeMall.

Products

LeMall.com offers LeEco smart devices ranging from smart TVs and smartphones to bikes and virtual reality headsets.

Locations

The global headquarters of LeMall.com is in Beijing. LeMall also has local sales offices in

San Jose, California San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 popul ...

and

Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

. Its warehouse and fulfillment center is located in Los Angeles.

Merchant partnerships

LeMall.com is registered as a global seller with Amazon, which began selling LeEco products in November 2015.

References

{{Reflist, 30em Companies based in Beijing Online retailers of China