Lay's Stax is a
potato chip
A potato chip (North American English; often just chip) or crisp (British and Irish English) is a thin slice of potato that has been either deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or ap ...
snack food produced by
Frito-Lay
Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-fla ...
, a subsidiary of
PepsiCo.
"Pringles vs Stax"
(September 3, 2008). Retrieved June 3, 2015. It was introduced in 2003 as direct competition for Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...
's (later Kellogg's in 2012) Pringles.
Stax compared to Pringles
Lay's
Lay's is a brand of potato chips, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay because both Lay's and Fritos are brands sold by the Frito-Lay company, which ha ...
Stax are heavier and thicker than Pringles. The shape of Stax is a simple curve called a hyperbolic cylinder, while Pringles are formed into a double-curve known as a hyperbolic paraboloid. Stax have the flavoring spread across the inside curve of the chip while Pringles have them across the outside curve. Stax are packaged in plastic canisters [http://www.parliament.u]
Memorandum submitted by Procter & Gamble: Innovative Solutions to Waste Management Problems: The P&G Approach
Accessed 16 May 2007
In the UK, Stax (under the Walkers brand) are packed in all-cardboard cans. In China, Stax are packaged in a fashion similar to that of Pringles in America, and the chips themselves are further packaged in plastic containers within the can.
Rebranding
Whereas in nations such as China Lay's Stax are branded under the same name they were created and are primarily distributed, in some nations the chips are named differently.
Since late 2006, Lay's Stax have been available in Brazil under the name "Elma Chips Stax", deriving their name from that of a Brazilian division of the PepsiCo corporation known as Elma Chips. However, the yellow lids atop the cans are marked with the Lay's Stax brand name typical in most other regions of the world.[Packaging Diges]
New stacked snacks take on a potato crisp icon
Accessed 16 May 2007
See also
*Munchos
Munchos are a potato chip snack food manufactured from dehydrated potatoes by Frito-Lay.
Munchos are somewhat similar to Lay's Stax and Pringles, which are also made from dried potatoes. Some reviews say that the chip differs in its "light and ...
*List of brand name snack foods
This is a list of brand name snack foods. A snack or snack food is a portion of food often smaller than a regular meal, generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from fr ...
References
External links
*
{{Frito Lay
Brand name snack foods
Frito-Lay brands
Products introduced in 2003
Brand name potato chips and crisps