Lav pivo ( sr-cyr, Лав пиво) is a Serbian beer brand. Produced and bottled by Carlsberg Srbija in the town of Čelarevo (

Bačka Palanka Bačka Palanka ( sr-cyrl, Бачка Паланка, ; hu, Palánka) is a town and municipality located in the South Bačka District of the autonomous province of Vojvodina, Serbia. It is situated on the left bank of the Danube. In 2011 the tow ...

municipality), it has the second-biggest market share among the beer brands in Serbia, behind their rivals

Jelen Jelen or Jeleń (" deer" in several Slavic languages) is a surname and toponym. The name is unrelated to the Senegambian name Jeleen, Gnilane, Nyillan, etc. People * Alen Jelen (born 1970), Slovenian theatre and radio director, dramaturgist, ac ...

.Karslberg ulaže 15 mil. € u Srbiju, B92, August 20, 2007
/ref> ''Lav'' means '

lion The lion (''Panthera leo'') is a large Felidae, cat of the genus ''Panthera'' native to Africa and India. It has a muscular, broad-chested body; short, rounded head; round ears; and a hairy tuft at the end of its tail. It is sexually dimorphi ...

' in

Serbian Serbian may refer to: * someone or something related to Serbia, a country in Southeastern Europe * someone or something related to the Serbs, a South Slavic people * Serbian language * Serbian names See also

* * * Old Serbian (disambiguat ...

. In addition to Serbia, it is also widespread in Montenegro and Bosnia and Herzegovina. Lav used to sponsor the Serbia national football team. Lav's television campaign features a series of commercials featuring actor Nenad Jezdić. Lav comes in three varieties: the regular one with 5.0%

alcohol Alcohol most commonly refers to: * Alcohol (chemistry), an organic compound in which a hydroxyl group is bound to a carbon atom * Alcohol (drug), an intoxicant found in alcoholic drinks Alcohol may also refer to: Chemicals * Ethanol, one of sev ...

, the stronger one with 7%, known as ''Lav 7'', and a "smooth" variety known as ''Lav Premium''.

References

Economy of Vojvodina Beer in Serbia Bačka Palanka Serbian brands {{beer-stub