Laurie Rosenwald (born 1955) is an American author, artist, Emmy-nominated animator, and principal of rosenworld, a design studio. A New York City native, she graduated from Rhode Island School of Design with a degree in Painting. She is a recipient of awards from the

Type Directors Club The Type Directors Club (TDC) is an international organization devoted to typography and type design, founded in 1946 in New York City. TDC believes that type drives culture, and that culture drives type—and is dedicated to cataloging, showcas ...

Art Directors Club The Art Directors Club of New York is an organization for art directors in New York City. It was founded in 1920, and has grown as an industry group, promoting art directors' work through exhibitions and awards, including the annual DESI award for ...

Print Magazine ''Print'' is an American design and culture website that began as ''Print, A Quarterly Journal of the Graphic Arts'', in 1940, and continued publishing a physical edition through the end of 2017 as ''Print''. As a printed publication, ''Print'' ...

Communication Arts ''Communication Arts'' is the largest international trade journal of visual communications.Au ...

and

AIGA The American Institute of Graphic Arts (AIGA) is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity ...

. She lives in Manhattan.

Career

As a designer, Laurie has worked for

Ikea IKEA (; ) is a Dutch multinational conglomerate based in the Netherlands that designs and sells , kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been t ...

Sony Music Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment ...

Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. Di ...

, The Sundance Channel,

Bloomingdale's Bloomingdale's Inc. is an American luxury department store chain; it was founded in New York City by Joseph B. Bloomingdale, Joseph B. and Lyman G. Bloomingdale in 1861. A third brother, Emanuel Watson Bloomingdale, was also involved in the bus ...

J. Walter Thompson J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merge ...

Bravo Bravo(s) or The Bravo(s) may refer to: Arts and entertainment Music Groups and labels *Bravo (band), a Russian rock band * Bravo (Spanish group), represented Spain at Eurovision 1984 *Bravo Music, an American concert band music publishing company ...

Conde Nast Conde may refer to: Places United States * Conde, South Dakota, a city France * Condé-sur-l'Escaut (or simply 'Condé'), a commune Linguistic ''Conde'' is the Ibero-Romance form of "count" (Latin ''comitatus''). It may refer to: * Count ...

The Whitney Museum The Whitney Museum of American Art, known informally as "The Whitney", is an art museum in the Meatpacking District and West Village neighborhoods of Manhattan in New York City. It was founded in 1930 by Gertrude Vanderbilt Whitney (1875–1942), ...

Vintage Books Vintage Books is a trade paperback publishing imprint of Penguin Random House originally established by Alfred A. Knopf in 1954. The company was purchased by Random House in April 1960, and a British division was set up in 1990. After Random Hous ...

Little Brown Little, Brown and Company is an American publishing company founded in 1837 by Charles Coffin Little and James Brown in Boston. For close to two centuries it has published fiction and nonfiction by American authors. Early lists featured Emily D ...

Houghton Mifflin Harcourt Houghton Mifflin Harcourt (; HMH) is an American publisher of textbooks, instructional technology materials, assessments, reference works, and fiction and non-fiction for both young readers and adults. The company is based in the Financial Dist ...

, and

Knopf Alfred A. Knopf, Inc. () is an American publishing house that was founded by Alfred A. Knopf Sr. and Blanche Knopf in 1915. Blanche and Alfred traveled abroad regularly and were known for publishing European, Asian, and Latin American writers in ...

, among countless others. Her typeface,
Loupot
', designed in collaboration with

Cyrus Highsmith Cyrus Highsmith (born 1973) is an American typeface designer, illustrator, and author. After graduating from the Rhode Island School of Design in 1997, he worked at Font Bureau in Boston as Senior Type Designer until founding his own type foundry, ...

, is published b
Occupant Fonts.
Her illustrations have appeared in ''

The New Yorker ''The New Yorker'' is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Founded as a weekly in 1925, the magazine is published 47 times annually, with five of these issues ...

'', ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'', ''

New York Magazine ''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to ''The New Yorker'', ...

'', ''

The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...

'', ''

The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

'', '' Vanity Fair'', ''

The Baffler ''The Baffler'' is an American magazine of cultural, political, and business analysis. Established in 1988 by editors Thomas Frank and Keith White, it was headquartered in Chicago, Illinois, until 2010, when it moved to Cambridge, Massachusetts. ...

'', and many other publications. Her collaboration with the writer David Sedaris, "David's Diary," is an animated app for iPad and iPhone. She has authored and illustrated ''How to Makes Mistakes on Purpose'' (Hachette), ''All the Wrong People Have Self-Esteem'' (Bloomsbury), ''And to Name but Just a Few: Red, Yellow, Green, Blue'' (Blue Apple Books), and ''New York Notebook'' (Chronicle Books). Her paintings have been exhibited by

Sotheby’s Sotheby's () is a British-founded American multinational corporation with headquarters in New York City. It is one of the world's largest brokers of fine and decorative art, jewellery, and collectibles. It has 80 locations in 40 countries, and ...

, Chashama, and Spring/Break Art Show 2020 and 2021, in New York, Galerie Pixi in France, and Galleri Konstepidemin in Sweden. A large mural in encaustic has been installed at

Target Corporation Target Corporation (doing business as Target and stylized in all lowercase since 2018) is an American big box department store chain headquartered in Minneapolis, Minnesota. It is the seventh largest retailer in the United States, and a compon ...

's New York City headquarters, and on Times Square billboards for Target as well. She has taught both Graphic Design and Illustration at School of Visual Arts and Parsons School of Design, as well as NYU, and Pratt Institute. As a writer, Rosenwald's humor pieces can be found in the books, "101 Damnations" and "Mirth of a Nation", and she is often featured i
The American Bystander
as both writer and artist. She has written essays for

Communication Arts ''Communication Arts'' is the largest international trade journal of visual communications.Au ...

where her articles include ''How to Make Mistakes on Purpose,'' ''Illustration: Graphic Design’s Poor Relation,'' and ''Mutant Bastard Yucky Colors of the Apocalypse''. Rosenwald has a second career as emcee and comedian. She appeared as "Woman" in Season Five Episode One of ''

The Sopranos ''The Sopranos'' is an American Crime film#Crime drama, crime drama television series created by David Chase. The story revolves around Tony Soprano (James Gandolfini), a New Jersey-based American Mafia, Italian-American mobster, portraying h ...

''.

How to Make Mistakes on Purpose

Rosenwald runs a popular creativity workshop, "How to Make Mistakes on Purpose", which has been hosted by schools and corporations in both North America and Europe, including

Johnson & Johnson Johnson & Johnson (J&J) is an American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. Its common stock is a component of the Dow Jones Industrial Average and the company i ...

, Kurt Andersen's

Studio 360 ''Studio 360'' was an American weekly public radio program about the arts and culture hosted by novelist Kurt Andersen and produced by Public Radio Exchange (PRX) and ''Slate'' in New York City. The program's stated goal was to "Get inside the c ...

, TEDx,

Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

Adobe Adobe ( ; ) is a building material made from earth and organic materials. is Spanish for ''mudbrick''. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is used to refer to any kind of e ...

BuzzFeed BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Ken ...

, AIGA New York, Edenspiekermann in Berlin and schools such as RISD,

MICA Micas ( ) are a group of silicate minerals whose outstanding physical characteristic is that individual mica crystals can easily be split into extremely thin elastic plates. This characteristic is described as perfect basal cleavage. Mica is ...

Camberwell Camberwell () is a district of South London, England, in the London Borough of Southwark, southeast of Charing Cross. Camberwell was first a village associated with the church of St Giles and a common of which Goose Green is a remnant. This e ...

and

CalArts The California Institute of the Arts (CalArts) is a private art university in Santa Clarita, California. It was incorporated in 1961 as the first degree-granting institution of higher learning in the US created specifically for students of bot ...

. The details of this workshop remain a mystery, as participants are sworn to secrecy. With the November, 2021 release of ''How to Make Mistakes on Purpose'', these secrets are at last revealed.

References

External links

Instagram

Blog

"What Matters: Laurie Rosenwald on the Beauty of Not Trying By Debbie Millman
''

Print magazine ''Print'' is an American design and culture website that began as ''Print, A Quarterly Journal of the Graphic Arts'', in 1940, and continued publishing a physical edition through the end of 2017 as ''Print''. As a printed publication, ''Print'' ...

'' (November 2021)
"A Blue-Floored Loft That 'Looks Like a Hardware Store Exploded' by Wendy Goodman
''

New York (magazine) ''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to ''The New Yorker'', ...

'' (November 2021)
"Why and how to make mistakes on purpose"
''

Creative Boom Creative Boom is an art, design and visual culture magazine and website aimed at the creative industries. The UK-based platform includes general articles, industry news, features, tips and inspiration pieces for various creative sectors including ...

'' (November 2021)
In/Visible Talks 2019: Laurie Rosenwald
(January 2019)

''AI-AP.com'' (January 2017)
"Making Sheets From Design Mistakes" by Steven Heller
''

'' (September 2011)
"Laurie Rosenwald, Part 1" by Glenn O'Brien
(May 2009)
Laurie Rosenwald interviewed by Debbie Millman
''

Design Matters ''Design Matters'' is a podcast founded and hosted by American writer, educator, artist, and designer Debbie Millman. Founded in 2005, ''Design Matters'' is considered "the first and longest running podcast about design". It is now hosted on D ...

'' (March 2008)
"Art Work Shop Lesson: Make Mistakes" by Lily Koppel
''

New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...

'' (June 2006) {{DEFAULTSORT:Rosenwald, Laurie 1955 births American women illustrators American illustrators American graphic designers Writers from New York City Living people Women graphic designers 21st-century American women