Laurentien (originally Laurentian) was a Canadian brand of

art supplies Arts media is the material and tools used by an artist, composer or designer to create a work of art, for example, "pen and ink" where the pen is the tool and the ink is the material. Here is a list of types of art and the media used within those ...

owned by Sanford Canada. The line of supplies included

coloured pencil A colored pencil (American English), coloured pencil (Commonwealth English), pencil crayon, or coloured/colouring lead ( Canadian English, Newfoundland English) is an art medium constructed of a narrow, pigmented core encased in a wooden cylindri ...

s, markers and

crayon A crayon (or wax pastel) is a stick of pigmented wax used for writing or drawing. Wax crayons differ from pastels, in which the pigment is mixed with a dry binder such as gum arabic, and from oil pastels, where the binder is a mixture of wax an ...

s. The line of Laurentian coloured pencils was discontinued around 2012 and their websites no longer exist. Laurentien was marketed in the United States under the name Paradise.

History

Laurentien was originally owned by

Venus Pencils Venus Pencils were a brand name of pencils made by the American Lead Pencil Company beginning in 1905. The production of Venus pencils gave the company an early start in the manufacture of high-quality pencils marketed to artists and architects. V ...

and was originally spelled Laurentian. During the 1960s, the packaging of Laurentien's products changed to become a portable vinyl pouch and the colour pencils now had space for labeling on the pencil supposedly to "deter theft from classmates". In 1972, Laurentian's name was changed to Laurentien, supposedly in an attempt to increase sales in

Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...

. In 1994,

Sanford L.P. Newell Custom Writing Instruments (formerly Sanford Business-to-Business, abbreviated Sanford B2B) is an American manufacturing company of stationery products. It is a division of Newell Brands, producing writing implements, in its plant of Atl ...

acquired Laurentien. In 2001, Sanford L.P. discontinued the vinyl pouch design and used a cardboard box instead. Laurentien's website stated that this was due to consumers being more likely to put the coloured pencils in a pencil case. In 2012, Laurentien ceased the production of its coloured pencils.

Coloured pencils

Laurentien brand coloured pencils are also known as "pencil crayons" in Canada.Laurentien website
They were available in packages of differing sizes. Each coloured pencil is painted in a colour matching the lead, and labelled in white (Cotton White has yellow lettering) with both the name of the colour and a number assigned to each colour. *1: Deep Yellow *2: Orange (originally Sarasota Orange) *3: Poppy Red *4: Cerise (originally Hollywood Cerise) *5: Purple (originally Orchid Purple) *6: Navy Blue *7: Peacock Blue *8: Emerald Green *9: Deep Green (originally Deep Chrome Green) *10: Brown (originally Photo Brown) *11: Chestnut (originally Chestnut Brown) *12: Black (originally Midnight Black) *13: Ultramarine (originally Ultramarine Blue) *14: Soft Peach (originally Natural Flesh) *15: Green (originally Lawn Green) *16: French Green *17: Smoke Grey *18: Blush Pink *19: Cherry Red *20: Arizona Topaz *21: Roan Red (originally Indian Red) *22: Sky Magenta *23: White (originally Cotton White) *24: Lemon Yellow *25: True Blue *26: Brown Sienna (originally Burnt Sienna) *27: True Green *28: Scarlet *29: Lavender *30: Light Orange *31: Crimson *32: Cardinal Red *33: Tangerine (originally Sun Orange) *34: Cream (replaced Mauve) *35: Canary Yellow (replaced Saddle Brown) *36: Raspberry *37: Grape-Violet (replaced Green) *38: Aqua *39: Ocean Blue *40: Blue *41: Blueberry *42: Celery *43: Peacock Green *44: Coffee (replaced Copper) *45: Cinnamon *46: Tuscan Red *47: Pastel Green (replaced Cocoa) *48: Dark Brown *49: Sienna (replaced Gold) *50: Light Yellow (replaced Light Grey) *51: Cloud Grey *52: Mandarin (replaced Grey) *53: Blue Grey *54: Dark Grey *55: Champagne (replaced Thunder Grey) *56: Azure (replaced Light Black) *57: Pine Green (replaced Charcoal) *58: Turquoise *59: True Pink (replaced Silver) *60: Khaki Past colours *34 Mauve *37 Green *44 Copper *47 Cocoa *49 Gold *50 Light Grey *52 Grey *55 Thunder Grey *56 Light Black *57 Charcoal *59 Silver Additional metallic colours were also available and appeared in a separate Laurentien Metallic Pencil Crayon Set in 2004. The colours in the metallic set were: *61: Metallic Rose *62: Metallic Gold *66: Metallic Green *67: Metallic Blue *69: Metallic Purple *72: Metallic Silver

References

{{reflist Products introduced in 1951