Lauren Giraldo (born January 11, 1998) is an American

social media influencer An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social m ...

. With over one million subscribers on her

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

channel, Giraldo also has followings on Instagram, Snapchat,

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

and

TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version o ...

. She has been nominated for two Shorty Awards, a Streamy Award and a ''Premios Juventud''. Growing up in

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

, Giraldo started social media on

Vine A vine (Latin ''vīnea'' "grapevine", "vineyard", from ''vīnum'' "wine") is any plant with a growth habit of trailing or scandent (that is, climbing) stems, lianas or runners. The word ''vine'' can also refer to such stems or runners themsel ...

in 2013 as Princess Lauren, aged fifteen. By early 2016, she had amassed 3.3 million followers and moved to

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

. She has hosted and produced several shows and played roles in web series and ''Hope Springs Eternal'' (2018). On January 27, 2017, she released her debut single "Only Lovers" and went on tour the same year to promote her debut

extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.

. In November 2020, Giraldo's

treadmill A treadmill is a device generally used for walking, running, or climbing while staying in the same place. Treadmills were introduced before the development of powered machines to harness the power of animals or humans to do work, often a type o ...

workout "12-3-30" and its hashtag #12330workout gained traction on TikTok.

Early life

Lauren Giraldo was born on January 11, 1998, and grew up in

. As a child, Giraldo enjoyed entertaining and studied

musical theater Musical theatre is a form of theatrical performance that combines songs, spoken dialogue, acting and dance. The story and emotional content of a musical – humor, pathos, love, anger – are communicated through words, music, movemen ...

as a child. She described her parents as "strict but lsosupportive" as they did not allow her to use

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

or go out with friends often. After enrolling in a new school, she registered a

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...

account under an alias and later had an Instagram account which she kept secret from relatives, which she used to talk to friends. Giraldo was an

honors student An honors student or honor student is a student recognized for achieving high grades or high marks in their coursework at school. United States In the US, honors students may refer to: # Students recognized for their academic achievement on lis ...

and her favorite class was drama; in high school, she had two and a half hours of drama class daily.

Career

2013–2016: Vine

In 2013, Giraldo was introduced to

, an app for six-second videos, by a friend from drama class. She began posting Vines (videos on Vine) as Princess Lauren aged fifteen, six months after it first launched. She used the name so her mother would not be able to find her online. At first, she created Vines for her friends. Her following spiked after re-vine, a resharing feature, was introduced: after she returned from a cruise before re-vines, her following had increased from three thousand to thirty thousand. Her parents found out about her online presence after she reached one million followers, but were supportive. She had 2.4 million followers in March 2016. '' Teen Vogue'' described her videos as "hillarious" and a "mix of random observations". They typically featured her saying or doing something ridiculous. Due to her young audience, she preferred to keep her videos wholesome. Giraldo did not spend much time planning or creating her Vines, which were often posted after one take. She posted around three times a week and accepted between one to thirty brand deals a month. She earned thousands of dollars from sponsored Vines, but was reluctant to disclose the exact amount. Giraldo was also invited to attend the

Grammies The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pre ...

and the MTV Video Music Awards. An article written by her addressed to Essena O'Neill appeared in ''Cosmopolitan'' in 2015''.'' After attending her first

VidCon VidCon is an annual convention for fans, creators, executives, and online brands. The event primarily features prominent video stars from across the internet. In October 2020, VidCon Now relaunched as an ongoing, free digital offering. Vetera ...

, Giraldo met

YouTubers YouTubers are people mostly known for their work on the video sharing platform YouTube. The following is a list of YouTubers for whom Wikipedia has articles either under their own name or their YouTube channel name. This list excludes people wh ...

and was inspired to start a

channel. Due to her busy schedule, she had to attend school online. Giraldo moved to

in early 2016 to pursue an entertainment career, aged seventeen. Around that time, she had amassed over 3.3 million followers. In June 2016, she starred in

Camp Unplug Camp Unplug was a series of thirty-six Vines which follow thirteen Viners who grudgingly attend a "digital detox camp", filmed at Camp Wandawega. Described as Vine's "first long-form original series", Camp Unplug was released on June 23, 2016, dur ...

, a series of thirty-six Vines, alongside thirteen other Viners and was nominated Best Actress at the

6th Streamy Awards The 6th Annual Streamy Awards was the sixth installment of the Streamy Awards honoring streaming television series. The awards were broadcast live on YouTube on October 4, 2016 from The Beverly Hilton in Beverly Hills, California. They were hosted ...

for her performance. She was also nominated at the 2016 ''Premios Juventud'' for her Vines in July. After Vine shut down in January 2017, many Viners migrated to other platforms, including YouTube.

2016–2017: Web and streaming series, music and tour

During 2016, Giraldo attended or participated in the

American Music Awards The American Music Awards (AMAs) is an annual American music awards show, generally held in the fall, created by Dick Clark in 1973 for ABC when the network's contract to air the Grammy Awards expired, and currently produced by Dick Clark Pro ...

, Billboard Music Awards and

Univision Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...

’s Premios Lo Nuestros Awards. She was the host of ''Lauren Against the Internet'', a clip show produced by

AwesomenessTV Awesomeness (abbreviation of AwesomenessTV) is an American-based film and television studio as well as a multi-channel based multilingual television network owned by Paramount Digital Studios, a division of Paramount Global. Established in June ...

and released on

Go90 go90 was an American Internet television service and mobile app owned and operated by Verizon Communications. The service was positioned as a mobile-oriented "social entertainment platform" targeted primarily towards millennials, featuring a m ...

. In April 2016, ''Variety'' reported that Giraldo had closed a deal with Covert Media to produce a docuseries about Latino culture in Miami. Giraldo's fanbase was encouraged to audition. In 2017, ''Lady Bits with Lauren Giraldo'' premiered on Fullscreen's subscription service. Hosted by Giraldo, the series is twelve episodes long and focused on current issues surrounding young women, such as

feminism Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...

slut-shaming Slut-shaming is the practice of criticizing people, especially women and girls, who are perceived to violate expectations of behavior and appearance regarding issues related to sexuality. The term is used to reclaim the word ''slut'' and empower ...

in the music industry and being a role model on the internet. Giraldo described ''Lady Bits'' as a "passion project"; she and Whitnee Null serve as executive producers. Giraldo was a finalist for Snapchatter of the Year at the

9th Shorty Awards The 9th Annual Shorty Awards, honoring the best in social media, took place on April 23, 2017, at The Times Center, New York City New York, often called New York City or NYC, is the List of United States cities by po ...

. Known under the username @Lglaurennnn on Snapchat, her nomination noted her efforts to bring attention to

women's rights Women's rights are the rights and entitlements claimed for women and girls worldwide. They formed the basis for the women's rights movement in the 19th century and the feminist movements during the 20th and 21st centuries. In some countries, ...

and

gender equality Gender equality, also known as sexual equality or equality of the sexes, is the state of equal ease of access to resources and opportunities regardless of gender, including economic participation and decision-making; and the state of valuing d ...

on social media. In 2016, Giraldo announced an upcoming debut

extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.

in mid-2017, which she was going on tour to promote. Her single "Only Lovers" was released on January 27, 2017. The Lauren Giraldo Tour began in

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

on February 15 and ended in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

on March 7. A follow up single titled "So Cool" was released on December 1, 2017.

2017–present: "12-3-30" and promotions

In 2017, Giraldo began to focus more on her physical health but found beginning to exercise daunting. Experimenting with

settings, she began walking on a 12 percent incline at for thirty minutes. Giraldo promoted the workout, which she called "12-3-30" and does five times a week, on her various social media. After her

about "12-3-30" in November 2020 went viral, other influencers began to try the workout on social media and its hashtag #12330workout has since gained 131 million views on TikTok. Giraldo appeared in the film ''Hope Springs Eternal'' (2018). In 2020, she curated a jewelry collection in a collaboration with Rocksbox, a subscription service where subscribers are given three pieces of jewelry a month for $21. Giraldo was also the face of Glowstunner, a beauty product by Morphe Cosmetics which launched on July 8, 2021.

Personal life

Giraldo lives in

Scottsdale, Arizona , settlement_type = City , named_for = Winfield Scott , image_skyline = , image_seal = Seal of Scottsdale (Arizona).svg , image_blank_emblem = City of Scottsdale Script Logo.svg , nick ...

. A

Latina Latina or Latinas most often refers to: * Latinas, a demographic group in the United States * Latino (demonym), a term used in the United States for people with cultural ties to Latin America. *Latin Americans Latina and Latinas may also refer ...

, she is of Colombian and

Cuban Cuban may refer to: * Something of, from, or related to Cuba, a country in the Caribbean * Cubans, people from Cuba, or of Cuban descent ** Cuban exile, a person who left Cuba for political reasons, or a descendant thereof * Cuban citizen, a perso ...

descent.

Filmography

Awards and nominations

References

External links

*
Official YouTube channelOfficial Instagram account
{{DEFAULTSORT:Giraldo, Lauren 1998 births Living people 21st-century American women singers Actresses from Miami American people of Colombian descent American people of Spanish descent American film producers American web series actresses 21st-century American actresses American YouTubers Musicians from Miami Hispanic and Latino American actresses 21st-century American singers Vine (service) celebrities