Laura Ries is a co-founder, with her father

Al Ries Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with ...

, of ''Ries & Ries'', an advertising/marketing strategy consultancy firm. She has also written several books in the field of

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

Career

Laura Ries is an advertising and branding consultant at ''Ries & Ries'' since 1994. Her title at ''Ries & Ries'' is president. She has also been a television personality and has been invited to be a commentator on contemporary branding news for television and written publications. In 2008, the Atlanta Business Chronicle named Laura in their annual top 40 under 40 list.

Books

Works by Laura Ries with Al Ries, published by

HarperCollins HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News Cor ...

: * ''22 Immutable Laws of Branding'' (1998) * ''11 Immutable Laws of Internet Branding'' (2000) * ''The Fall of Advertising and the Rise of PR'' (2002) * ''The Origin of Brands'' (2004) Other works by Laura Ries: * ''Visual Hammer'' (2015) * ''Battlecry'' (2015)

References

External links

Ries & Ries consulting firm

Laura Ries' "Ries' Pieces" Branding Blog
{{DEFAULTSORT:Ries, Laura Year of birth missing (living people) Living people Northwestern University alumni American business writers Women business writers American economics writers Marketing people Marketing theorists 20th-century American women writers 20th-century American non-fiction writers 21st-century American women writers American women non-fiction writers 21st-century American non-fiction writers