Laura Miele (born June 9, 1969) is an

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businesswoman who serves as the

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of Electronic Arts (EA), where she is responsible for the company's strategic planning framework. She was formerly Chief Studios Officer, a role she started in 2018. Under her tenure, the company has developed several games in the industry, including Battlefield,

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, Need for Speed, The Sims, Bejeweled, Mass Effect, and the EA Sports portfolio.

Personal life

Miele was born in San Francisco and grew up in a residential area near

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. She got her start in games through an affinity for board games with family. While studying at the

University of Nevada at Las Vegas The University of Nevada, Las Vegas (UNLV) is a public land-grant research university in Paradise, Nevada. The campus is about east of the Las Vegas Strip. It was formerly part of the University of Nevada from 1957 to 1969. It includes the ...

, Miele simultaneously worked at architectural companies. Miele now lives in the

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Career

In 1996, Laura Miele joined video game developer Westwood Studios as a project manager and then become the head of marketing for its parent company, Virgin Interactive, and when EA acquired Westwood in 1998, she stayed on to focus on developing advanced analytics for revenue forecasting. Laura Miele hired a data analyst team known as "the Jedi," and directed them to build Electronic Art's first statistical regression models to study "sales trends, seasonality, and preorders". It took about two years to put the system in place. Miele has held a variety of leadership roles during her tenure at Electronic Arts. As Chief Studios Officer, Miele has managed 6,000 staffers and thousands of contractors, in addition to overseeing EA's 25 studios. Laura Miele became known for incorporating the gaming community's feedback in her decisions on what games should be made, such as those related to

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. Prior to that, Miele served as executive vice president of global publishing, senior vice president of publishing, and when EA signed a 10-year deal with The Walt Disney Company in 2013, Miele became

general manager. She also served as senior vice president of global marketing and vice president of strategic planning. Miele started a women's networking and mentorship group at Electronic Arts. Being interested in women's rights, she works for the representation of women in games. Miele served on the board of the Silicon Valley Community Foundation and also leads the EA Women's Ultimate Team.

References

{{Electronic Arts Electronic Arts employees Women corporate executives Businesspeople from San Francisco University of Nevada, Las Vegas alumni 1969 births Living people