Lars Christer Hall (1 December 1938 – 5 April 2018) was a Swedish
advertiser and
art director
Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film industry, film and television, the Internet, and video games.
It is the charge of a sole art director to supervise and ...
.
Biography
It was an art teacher in primary school that suggested that Lars Hall should apply to ''Konstfackskolan'' (now called
Konstfack, University College of Arts, Crafts and Design) in Stockholm. He started at age 15, worked as a freelance during his studies, and graduated in 1960.
After his studies, Hall worked for a number of agencies, and also at the Stockholm newspaper
Dagens Nyheter. While working for Arbman, at that time a large advertising agency in Sweden, he met copywriter Jan Cederquist, with whom he started ''Hall & Cederquist'' in 1973.
[Sommar, Ingrid; Vad gör en Art Director?; Bokförlaget Arena, Malmö 2006; pp. 232-37.]
Hall & Cederquist's role model was New York agency
DDB DDB may refer to:
* Dangerous Drugs Board, an agency of the Government of the Philippines
* DDB Worldwide, an advertising agency
* Digital Dictionary of Buddhism
* Dogue de Bordeaux, breed of dog
* Dortmund Data Bank, a factual data bank for thermo ...
(Doyle, Dane & Bernbach), with their style of advertising, placing creativity before commerce. After having won most national awards available, Hall & Cederquist became one of the first agencies to receive ''Platinaägget'' in 1978, the highest award in Swedish advertising.
In 1989, Hall & Cederquist was bought by American
Young & Rubicam, creating the largest ad agency in Sweden,
and Hall quit in the mid-1990s.
In 1997, he started Lars Hall AB, working in the broad fields of advertising, corporate identities, packaging design, interior design, and book design. In 2009, Hall had to dismiss most employees due to decreasing clients and commissions.
Hall’s interest in photography led him and Cederquist to start the art photography gallery ''Camera Obscura'', located in
Gamla stan in Stockholm. The gallery held exhibitions of among others
Christer Strömholm
Christer Strömholm (July 22, 1918 – January 11, 2002), also known by the pseudonym Christer Christian, was a Swedish photographer and educator. He is known for his intimate black and white street photography portrait series, particularly his p ...
,
Diane Arbus, and
Irving Penn
Irving Penn (June 16, 1917October 7, 2009) was an American photographer known for his fashion photography, portraits, and still lifes. Penn's career included work at ''Vogue'' magazine, and independent advertising work for clients including Is ...
.
[ Hall was also known for having one of Sweden's most extensive photo collections.][
]
References
External links
Lars Hall website
{{DEFAULTSORT:Hall, Lars
1938 births
2018 deaths
Swedish designers
Konstfack alumni
Swedish art directors