Larry Greiner
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Larry Eugene Greiner (December 6, 1933 – March 1, 2013) was an American economist who was Professor of Management and Organizations at
University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in C ...
USC Marshall School of Business.


Academic background

Greiner bachelor's degree from the
University of Kansas The University of Kansas (KU) is a public research university with its main campus in Lawrence, Kansas, United States, and several satellite campuses, research and educational centers, medical centers, and classes across the state of Kansas. Tw ...
at a young age first. In 1958, Greiner entered
Harvard Business School Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...
, and where he received an MBA within 2 years, DBA from Harvard Business School in 1966 again.


Greiner's growth model

In 1972, Greiner proposed the Greiner's growth model, using five key concepts: the age of the organization, the size of the organization, the stage of evolution, the stage of revolution and the growth rate of the industry. Divide it into six phases (Only five phases when proposed in 1972, and a sixth phases was added in 1998), and proposed two key concepts: Evolution and Revolution. This directly illuminates how organizations overcome growth crises, while their respective resolution strategies form the basis for re-emerging crises. *Phase 1─Creativity: Everyone knows everything and there is a lot of discussion and mutual information. But as the organization gradually grows, the information received by the participants begins to be overloaded, and their growth will encounter a crisis of leadership. *Phase 2─Direction: As organizations grow, decision makers are overloaded with work due to the necessity of control and the lack of self-control of employees, and their growth will encounter a crisis of autonomy. *Phase 3─Delegation: Organizational sub-areas or tasks are handed (missions, responsibilities and permissions) over and performed by others, and their growth will encounter a crisis of control. *Phase 4─Coordination: Projects and tasks of various departments are coordinated with each other. However, this coordination by vote may lead to the organization becoming bureaucratic, and their growth will encounter a crisis of red tape. *Phase 5─Collaboration: Reduced friction costs for organizations, and their growth will encounter a crisis of growth. *Phase 6─Alliances: Organizations their growth will encounter a crisis of identity. Which was added the phase in 1998.


Death

Greiner died in Los Angeles, California on March 1, 2013, at the age of 79.


References


Further reading

* ''Evolution and Revolution as Organizations Grow'', in: Mainiero, L. and Tromley, C. Developing Managerial Skills in Organizational Behavior: Exercises, Cases, and Readings (Englewood Cliffs, NJ: Prentice Hall) (2nd ed. 1994), S. 322–329 (zuerst in Harvard Business Review 1972, July – August, S. 37–46) * (mit Virginia E. Schein), ''Power and Organization Development: Mobilizing Power to Implement Change''. Prentice Hall Organizational Development Series, FT Press 1988 {{DEFAULTSORT:Greiner, Larry E. 1933 births 2013 deaths 20th-century American economists University of Southern California faculty Harvard Business School alumni