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The Larami Corporation was a
toy A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and pet ...
company A company, abbreviated as co., is a Legal personality, legal entity representing an association of people, whether Natural person, natural, Legal person, legal or a mixture of both, with a specific objective. Company members share a common p ...
established in by David W. Ring in
Philadelphia, Pennsylvania Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...
, in 1959. Larami produced licensed toys based on several movies and television shows. The toys were manufactured in Hong Kong and Japan, were often of low quality, and were sold on racks in grocery store toy aisles for less than a dollar. By the 1980s, Larami had a growing
water gun A water gun (or water pistol, water blaster, or squirt gun) is a type of toy gun designed to shoot jets of water. Similar to water balloons, the primary purpose of the toy is to soak another person in a recreational game such as water fight. ...
product line, and launched the
Super Soaker Super Soaker is an American brand of recreational water gun that uses manually-pressurized air to shoot water with greater power, range, and accuracy than conventional squirt pistols. The Super Soaker was invented in 1989 by engineer Lonnie Joh ...
brand in 1991. In 1995, Larami was acquired by
Hasbro Inc Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of K ...
, who changed the name of the company to Larami Inc. before retiring the name in 2002.


History

In 1947, David W. Ring and his brother founded Ring Brothers Toy Wholesale, selling toys to retailers out of the back of his car. Ring founded the Larami Corporation in 1959 after being introduced to toy imports during a trip to Japan earlier that year. Larami specialized in low-cost, low-quality licensed toys based on popular movies and television shows during the 1960s and 1970s, toy guns, and toy water guns.Toynfo During the 1980s, Larami expanded its water gun line, licensing designs for a battery-operated water gun from inventor
Alan Amron Alan Amron (born November 20, 1948) is an American inventor who holds 40 United States patents. He is also involved in a popular dispute of $400 million with 3M for the invention of the Post-it note. Inventions Noteworthy Amron inventions inclu ...
in 1984. By 1987, Alvin Davis and Myung Song had become co-owners of Larami. At the 1989
North American International Toy Fair The North American International Toy Fair (formerly the American International Toy Fair and also known as Toy Fair New York) is an annual toy industry trade show held in mid-February in New York City's Jacob K. Javits Convention Center and at t ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, Davis and Song met former Jet Propulsion Lab engineer Lonnie Johnson. After being impressed by his prototype of a pressurized water-air reservoir, Larami licensed his designs and developed the Power Drencher. In 1991, the Power Drencher line was relaunched as the
Super Soaker Super Soaker is an American brand of recreational water gun that uses manually-pressurized air to shoot water with greater power, range, and accuracy than conventional squirt pistols. The Super Soaker was invented in 1989 by engineer Lonnie Joh ...
. Talk To Me Products filed suit against Larami in 1993, alleging that the Super Soaker infringed on their 1978 patent for a battery-powered water gun. On March 11, 1993, Talk To Me Products' claims were dismissed, as their patent referred to a water gun "having a chamber therein". Instead, the Super Soaker had a detachable chamber at the top of the water gun. Larami was acquired by
Hasbro Inc Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of K ...
in 1995. Hasbro continued to manufacture Super Soakers under the Larami name until 2002, when Hasbro began marketing the Super Soaker as part of the
Nerf Nerf is a toy brand formed by Parker Brothers and currently owned by Hasbro. Most of the toys are a variety of foam-based weaponry, with other Nerf products including balls for sports such as American football, basketball, and baseball. The ...
line.


Products

Larami toys were produced based on several movies, television shows, etc. By the 1980s, Larami Corp. had a growing
water gun A water gun (or water pistol, water blaster, or squirt gun) is a type of toy gun designed to shoot jets of water. Similar to water balloons, the primary purpose of the toy is to soak another person in a recreational game such as water fight. ...
product line. It was Larami Corp. that eventually marketed and sold the Power Drencher, rebranded as the
Super Soaker Super Soaker is an American brand of recreational water gun that uses manually-pressurized air to shoot water with greater power, range, and accuracy than conventional squirt pistols. The Super Soaker was invented in 1989 by engineer Lonnie Joh ...
in 1991 which was based on the pressurized water-air reservoir invented and developed by the former Jet Propulsion Engineer Dr. Lonnie Johnson and Larami designer William Raucci.


Movies

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One Hundred and One Dalmatians ''One Hundred and One Dalmatians'' (also simply known as ''101 Dalmatians'') is a 1961 American animated adventure comedy film produced by Walt Disney Productions and based on the 1956 novel ''The Hundred and One Dalmatians'' by Dodie Smith. The ...
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Planet of the Apes ''Planet of the Apes'' is an American science fiction media franchise consisting of films, books, television series, comics, and other media about a world in which humans and intelligent apes clash for control. The franchise is based on Frenc ...
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Star Wars ''Star Wars'' is an American epic film, epic space opera multimedia franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and quickly became a worldwide popular culture, pop-culture Cultural impact of S ...
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Television shows

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The A-Team ''The A-Team'' is an American action-adventure television series that ran on NBC from January 1983 to March 1987 about former members of a fictitious United States Army Special Forces unit. The four members of the team were tried by court marti ...
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The Amazing Chan and the Chan Clan ''The Amazing Chan and the Chan Clan'' (sometimes abbreviated as ''The Amazing Chan Clan'') is an American animated television series produced by Hanna-Barbera Productions, animated by Eric Porter Studios in Australia and broadcast on CBS from S ...
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Banana Splits ''The Banana Splits'' is an American television variety show produced by Hanna-Barbera Productions and featuring the Banana Splits, a fictional rock band composed of four costumed animal characters in red marching band hats with yellow plumes. ...
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Batman Batman is a superhero appearing in American comic books published by DC Comics. The character was created by artist Bob Kane and writer Bill Finger, and debuted in Detective Comics 27, the 27th issue of the comic book ''Detective Comics'' on ...
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Battlestar Galactica ''Battlestar Galactica'' is an American science fiction media franchise created by Glen A. Larson. The franchise began with the Battlestar Galactica (1978 TV series), original television series in 1978, and was followed by a short-run sequel se ...
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The Brady Bunch ''The Brady Bunch'' is an American sitcom created by Sherwood Schwartz that aired from September 26, 1969, to March 8, 1974, on ABC. The series revolves around a large blended family with six children. The show aired for five seasons and, after ...
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CHiPs ''CHiPs'' is an American crime drama television series created by Rick Rosner and originally aired on NBC from September 15, 1977, to May 1, 1983. It follows the lives of two motorcycle officers of the California Highway Patrol (CHP). The serie ...
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Deputy Dawg Deputy Dawg is a Terrytoons cartoon character, featured on the animated television series of the same name that aired from 1960 to 1964. Background The character of Deputy Dawg originated in 1959 as part of a projected series entitled ''Possible ...
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Hawaii Five-0 Hawaii Five-O or Hawaii Five-0 may refer to: * Hawaii Five-0 (2010 TV series), ''Hawaii Five-0'' (2010 TV series), an American action police procedural television series * Hawaii Five-O (1968 TV series), ''Hawaii Five-O'' (1968 TV series), an Ame ...
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Knight Rider ''Knight Rider'' is an American entertainment franchise created by Glen A. Larson. The core of ''Knight Rider'' is its three television series: the original ''Knight Rider'' (1982–1986) and sequel series ''Team Knight Rider'' (1997–1998) ...
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Land of the Lost Land of the Lost may refer to: * Land of the Lost (1974 TV series), ''Land of the Lost'' (1974 TV series), the original 1974 children's television series * Land of the Lost (1991 TV series), ''Land of the Lost'' (1991 TV series), the 1991 remake of ...
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The Man from U.N.C.L.E. ''The Man from U.N.C.L.E.'' is an American spy fiction television series produced by MGM Television, Metro-Goldwyn-Mayer Television and first broadcast on NBC. The series follows secret agents, played by Robert Vaughn and David McCallum, who wo ...
'' *'' Space: 1999'' *''
Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the eponymous 1960s television series and quickly became a worldwide pop-culture phenomenon. The franchise has expanded into vari ...
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Underdog An underdog is a person or group in a competition, usually in sports and creative works, who is largely expected to lose. The party, team, or individual expected to win is called the favorite or top dog. In the case where an underdog wins, the ...
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Battlestar Galactica Cylon Bubble Machine

In 1978, Larami created a Cylon
soap bubble A soap bubble is an extremely thin film of soap or detergent and water enclosing air that forms a hollow sphere with an iridescent surface. Soap bubbles usually last for only a few seconds before bursting, either on their own or on contact wi ...
toy called the Battlestar Galactica Cylon Bubble Machine to coincide with the
television series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite television, satellite, or cable television, cable, excluding breaking news, television adverti ...
of the same name. In the same year, a commercial was also made for the product featuring its use in dispensing "big bunches of bubbles" and a
jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually t ...
. The jingle was described in one review as "amazingly goofy with a chorus yelping, 'Battlestar Galacticaaaaaaaaaaaaaaaaaaaaaa ...CYLON BUBBLE MACHINE!'" and in an interview Re-imagined Series comics writer
Greg Pak Greg Pak is an American comic book writer and film director. Pak is best known for his work on books published by Marvel Comics, including ''X-Men'' (most notably '' X-Treme X-Men''), several titles featuring the Hulk (including ''Planet Hulk'', w ...
as said "I still periodically find myself humming the tune song icto the Cylon Bubble Machine commercial." In a ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'' article covering ''
Battlestar Galactica ''Battlestar Galactica'' is an American science fiction media franchise created by Glen A. Larson. The franchise began with the Battlestar Galactica (1978 TV series), original television series in 1978, and was followed by a short-run sequel se ...
s influence on
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
, the toy'
Facebook Fan Page
is noted alongside the book ''The Science of Battlestar Galactica'''s.


References

{{reflist


External links

* Larami Corp at the Battlestar Wiki
Space 1999 Merchandise Guide: Larami
Defunct toy manufacturers Toy companies of the United States