Lano is a leading

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

soap Soap is a salt of a fatty acid used in a variety of cleansing and lubricating products. In a domestic setting, soaps are surfactants usually used for washing, bathing, and other types of housekeeping. In industrial settings, soaps are use ...

Norway Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and t ...

. It comes in varieties of

shower gel Shower gel (also shower cream or body wash) is a specialized liquid product used for cleaning the body during showers. Not to be confused with liquid soaps, shower gels, in fact, do not contain saponified oil. Instead, it uses synthetic detergen ...

s and liquid hand wash as well as the original soap bar. Lano is produced by Lilleborg Commodities, a hygiene product manufacturer owned in turn by the

Orkla Group Orkla ASA is a Norwegian conglomerate operating in the Nordic region, Eastern Europe, Asia and the US. At present, Orkla operates in the branded consumer goods, aluminium solutions and financial investment sectors. Orkla ASA is listed on the Os ...

(

Mondelez International Mondelez International, Inc. ( ), often styled Mondelēz, is an American Multinational corporation, multinational confectionery, food industry, food, holding and drink industry, beverage and snack food company based in Chicago. Mondelez has an ...

History

The Lano soap bar was introduced in 1934, and is today the dominant soap bar in the Norwegian market. In 1959, Lano introduced , or 'the Lano kid', a competition where one entered a picture of a child which could then be picked out to represent the soap for the coming year, as well as receive various prizes. Lano liquid hand soap was launched in 1989, with a compact

soap dispenser A soap dispenser (in Europe mostly known as a soap squirter) is a device that, when manipulated or triggered appropriately, dispenses soap (usually in small, single-use quantities). It can be manually operated using a handle or can be automatic. ...

being introduced in 1993. Around the turn of the millennium, Lano introduced a liquid shower gel, packed in a special container with a plastic hook for easy hanging inside a shower enclosure.

Characteristics

Lano is a mild, low-perfume soap, which has led to it being very popular as an all-round family cleaning product. This is reflected in its motto, , which translates roughly into 'Lano for big and small'.

Environment

The liquid varieties of the soap are available in refill bags, and all packaging supposedly contains as high a percentage of recycled materials as possible. According to Lilleborg, no materials that are harmful to the environment upon burning or disposal are used in the product packaging, and PVC is not used.

References

{{DEFAULTSORT:Lano (Soap) Orkla ASA Norwegian brands Soap brands