Lanfranco Rasponi
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Lanfranco Rasponi (11 December 1914 – 9 April 1983) was an Italian author, critic, and
publicist A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure – especially a celebrity – or for a work such as a book, film, or album. Publicists are public relations specialists who ...
. He is primarily known for his writing on opera and opera singers, especially his 1982 book, ''The Last Prima Donnas''. Born in Florence, he was the son of an Italian aristocrat and an American mother. From the late 1940s to the early 1960s Rasponi was the publicity agent for many opera singers as well as for socialites and fashionable restaurants in New York City. For a while, he also owned the Sagittarius Gallery in
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
which specialised in introducing contemporary European artists. After a financial scandal in 1963, he left the United States for Italy and dedicated himself to writing. He spent his last years in Rio de Janeiro where he died at the age of 68.


Life and career

Rasponi was born in
Florence Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany Regions of Italy, region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilan ...
, the son of Count Nerino Rasponi Dalle Teste and Caroline Montague, the daughter of a successful businessman in
Chattanooga, Tennessee Chattanooga ( ) is a city in and the county seat of Hamilton County, Tennessee, United States. Located along the Tennessee River bordering Georgia, it also extends into Marion County on its western end. With a population of 181,099 in 2020 ...
and divided his youth between Italy and the United States. He received a BA in English from the University of California Berkeley, which he attended on an exchange scholarship, and then an MA from the
Columbia School of Journalism The Columbia University Graduate School of Journalism is located in Pulitzer Hall on the university's Morningside Heights campus in New York City. Founded in 1912 by Joseph Pulitzer, Columbia Journalism School is one of the oldest journalism sc ...
in 1937, after which he began writing articles and reviews for the ''
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' and '' Opera News''. With the outbreak of World War II, he was briefly interned as an "enemy alien", but was paroled and then removed completely from his parole restrictions when he was drafted into the US Army and stationed at Fort Lewis in Washington State. After the war, he resumed his career as a music journalist and also began working for the public relations firm Hope Associates which handled publicity for the
Metropolitan Opera The Metropolitan Opera (commonly known as the Met) is an American opera company based in New York City, resident at the Metropolitan Opera House at Lincoln Center, currently situated on the Upper West Side of Manhattan. The company is oper ...
. Then in 1948 he and Frank Chapman, a former opera singer and the husband of
Gladys Swarthout Gladys Swarthout (December 25, 1900 in Deepwater, Missouri – July 7, 1969 in Florence, Italy) was an American mezzo-soprano opera singer and actress. Career While studying at the Bush Conservatory of Music in Chicago, a group of friends arran ...
, formed the public relations firm Chapman–Rasponi. However, they soon fell out and Rasponi opened his own firm, Rasponi Associates. His first two clients were the opera singer
Licia Albanese Licia Albanese (July 22, 1909 – August 15, 2014) was an Italian-born American operatic soprano. Noted especially for her portrayals of the lyric heroines of Verdi and Puccini, Albanese was a leading artist with the Metropolitan Opera from 1940 ...
and the cosmetics tycoon
Elizabeth Arden Elizabeth Arden (born Florence Nightingale Graham; December 31, 1881 – October 18, 1966) was a Canadian-American businesswoman who founded what is now Elizabeth Arden, Inc., and built a cosmetics empire in the United States. By 1929, s ...
. He soon added other opera singers, including Renata Tebaldi, Franco Corelli, and Cesare Siepi, as well as the fashionable New York restaurants
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and The Colony. In 1955 Rasponi opened the Sagittarius Gallery in Manhattan as a sideline and travelled to Europe seeking out the work of artists to sell there. Artists whose work was exhibited at the gallery included Fabrizio Clerici, Horst (an old friend of Rasponi's from his army days),
Cecil Beaton Sir Cecil Walter Hardy Beaton, (14 January 1904 – 18 January 1980) was a British fashion, portrait and war photographer, diarist, painter, and interior designer, as well as an Oscar–winning stage and costume designer for films and the t ...
, and
Don Bachardy Donald Jess Bachardy (born May 18, 1934) is an American portrait artist. He resides in Santa Monica, California. Bachardy was the partner of Christopher Isherwood for over 30 years. Early life Born in Los Angeles, California, Bachardy studi ...
. Bachardy's lover, Christopher Isherwood, was less than impressed with Rasponi who he felt had been dismissive of Bachardy's work despite the exhibition. He wrote in his diary after the opening of Bachardy's show: "He asponiis surprisingly undistinguished, prissy and languid and clerklike, like some unpleasant official at a passport office." As a publicity agent, Rasponi also had a clientele of established New York socialites and aspiring ones. Amongst these were Ann Woodward, the wife of William Woodward; Peggy Bancroft, the wife of William Woodward's nephew Thomas Bancroft; the banker Mary Roebling; and Rosetta Valenti who organized lavish charity balls in aid of her Renaissance for Italian Youth Foundation. Sam Aldrich, who worked with Peggy Bancroft on one of her charity events, described meeting Rasponi for the first time: "Her escort was a nice-smelling, polished, pomaded young man with an obsequious air, a smooth Italian accent, and a clipboard." Rasponi's association with Rosetta Valenti proved to be his undoing as a publicist. In 1963 Valenti's foundation was dissolved by the New York Supreme Court after charges were brought by the state's attorney general that the actual beneficiaries of her charity balls were herself, Rasponi, and others who helped her promote the events. Rasponi closed his public relations firm and left for Italy, never again to work in the United States. In the late 1960s, he published two books on the life of the
jet set In journalism, jet set is a term for an international social group of wealthy people who travel the world to participate in social activities unavailable to ordinary people. The term, which replaced "café society", came from the lifestyle of tra ...
, ''The International Nomads'' and ''The Golden Oases'', which featured many of Rasponi's friends and clients from his New York days. He then worked on what was to prove his most enduring book, ''The Last Prima Donnas'', a 636-page exposition on 55 great women singers of the past whom he knew and had interviewed during his time New York and later in Europe. He spent the last years of his life in Rio de Janeiro because, he said, the city was "so soothing." From there he wrote reviews of Brazilian opera and ballet productions for ''Opera News'' and co-wrote
Dorothy Kirsten Dorothy Kirsten (July 6, 1910, Montclair, New Jersey – November 18, 1992, Los Angeles, California) was an American operatic soprano. Biography Kirsten's mother was an organist and music teacher, her grandfather was a conductor, and her great-a ...
's autobiography. ''A Time to Sing''. His final book, ''The Last Prima Donnas'', was published a few months before his death in Rio at the age of 68. He never married and was the last of the Rasponi Dalle Teste line. In 1977 he had sold the family's 17th-century palazzo in
Ravenna Ravenna ( , , also ; rgn, Ravèna) is the capital city of the Province of Ravenna, in the Emilia-Romagna region of Northern Italy. It was the capital city of the Western Roman Empire from 408 until its collapse in 476. It then served as the ca ...
to the city, where it has been since restored and opened to the public. Ravenna Festival (2016)
Palazzo Rasponi dalle Teste
. Retrieved 16 February 2016 .


Books

*''The International Nomads'', 1966, Putnam (also published in Italian as ''I nomadi internazionali'', 1967) *''The Golden Oases'', 1968, Putnam *''The Last Prima Donnas'', 1982,
Alfred A. Knopf Alfred A. Knopf, Inc. () is an American publishing house that was founded by Alfred A. Knopf Sr. and Blanche Knopf in 1915. Blanche and Alfred traveled abroad regularly and were known for publishing European, Asian, and Latin American writers in ...


Notes


References


External links

*Rasponi, Lanfranco (3 August 1966)
"Name-droppng Separates the Sheep from the Goats"
''
Toledo Blade ''The Blade'', also known as the ''Toledo Blade'', is a newspaper in Toledo, Ohio published daily online and printed Thursday and Sunday by Block Communications. The newspaper was first published on December 19, 1835. Overview The first issue ...
'', p. 37 (excerpt from ''The International Nomads'') {{DEFAULTSORT:Rasponi, Lanfranco 1914 births 1983 deaths Italian music critics Celebrity biographers Italian biographers University of California, Berkeley alumni Columbia University Graduate School of Journalism alumni Writers from Florence Male biographers 20th-century Italian non-fiction writers 20th-century Italian male writers 20th-century biographers Italian emigrants to the United States Italian male non-fiction writers