Lamudi is an online

real estate Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...

marketplace with operations in 34 countries.

History

Lamudi was founded by

Rocket Internet Rocket Internet SE is a German Internet company headquartered in Berlin. The company builds startups and owns shareholdings in various models of internet retail businesses. The company model is known as a startup studio or a venture builder. It ...

in 2013. Lamudi

rebranded Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ...

Vamido (Nigeria), Ubilista (Mexico) and Zamudi and House (Asia) into Lamudi in October 2013. In 2020, Lamudi was bought by EMPG, a property platform based in Dubai.

Operations

In October 2013, Lamudi launched operations in several parts of

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...

Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...

and

Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...

. In 2014, Lamudi expanded its operations in Asia to

Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 24 ...

, the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

and

Sri Lanka Sri Lanka (, ; si, ශ්‍රී ලංකා, Śrī Laṅkā, translit-std=ISO (); ta, இலங்கை, Ilaṅkai, translit-std=ISO ()), formerly known as Ceylon and officially the Democratic Socialist Republic of Sri Lanka, is an ...

. The company's Asian operations were subsequently subject to a €5 million investment from the German

Tengelmann Group Tengelmann Warenhandelsgesellschaft KG, doing business as the Tengelmann Group, is a holding company based in Mülheim an der Ruhr, Germany. Structure The corporation has the following subsidiaries: * KiK Textilien und Non-Food GmbH, with over 3 ...

and others. Rocket Internet had expanded Lamudi to MENA by launching Lamudi in Saudi and in Jordan in 2012 then in UAE in 2015. Furthermore, the company is part of the

Ooredoo Ooredoo QSC ( ar, أريد; formerly ''Qtel'') is a Qatari multinational telecommunications company headquartered in Doha. Ooredoo provides mobile, wireless, wire line, and content services with market share in domestic and international telec ...

deal and thus its Asian operations became part of the Asia Internet Holding. Other regions of Lamudi are apparently funded through MTN and

Millicom Millicom International Cellular SA (NASDAQ U.S.: TIGO, NASDAQ Stockholm: TIGO_SDB) is a Luxembourgish fixed line and mobile telecommunications services provider dedicated to emerging markets in Latin America operating under the Tigo brand. As of D ...

. Lamudi has also expanded in Africa, Latin America, and the Middle East. In September 2017, Lamudi announced cooperation with the Subdivision and Housing Developers Association (SHDA) to discuss the housing situation in the Philippines.

Mobile

In January 2014, Lamudi launched a site for

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...

and

Android (operating system) Android is a mobile operating system based on a modified version of the Linux kernel and other open-source software, designed primarily for touchscreen mobile devices such as smartphones and tablets. Android is developed by a consortium of de ...

mobile devices. In June 2014, Lamudi unveiled a world-first Android app, available in all 28 countries, to give international house-hunters a free mobile platform to buy, rent or sell real estate. Lamudi also released an iOS app in Pakistan, Morocco, Mexico and Colombia. The following month, the iOS app was launched in 12 additional countries across Asia, Africa and Latin America. In November 2014, Lamudi rolled out its iOS app for property seekers in a further 11 countries
including an Arabic version for the Middle East
making the mobile application available across the company's global network. In December, Lamudi rolled out new responsive design to target mobile users in all countries in Asia, the Middle East, and Africa.

Publications

In October 2014, Lamudi Pakistan began publishing a magazine, Lamudi's Property Now, which deals with the real estate market in Pakistan. Later on Magazines have been rolled out to several additional markets.

Controversies

On 28 January 2014, Tech Moran (a

Nairobi Nairobi ( ) is the capital and largest city of Kenya. The name is derived from the Maasai phrase ''Enkare Nairobi'', which translates to "place of cool waters", a reference to the Nairobi River which flows through the city. The city proper ha ...

-based technology news website) reported that Lamudi was copying and pasting its competitors' property listings. Aneesa Arshad, CEO Lamudi East Africa commented on the allegations stating that many agents asked Lamudi Kenya to upload their listings and adds that some of the listings come from the agents and other agents refer them to BuyRentKenya where their listings already exist.

References

External links

* {{DEFAULTSORT:Lamudi.com Real estate companies established in 2013 Companies based in Berlin Online real estate databases Rocket Internet German real estate websites