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In journalism, mainstream media (MSM) is a term and abbreviation used to refer collectively to the various large mass news media that influence many people and both reflect and shape prevailing currents of thought. Chomsky, Noam, ''"What makes mainstream media mainstream"'', October 1997, '' Z Magazine''

/ref> The term is used to contrast with alternative media. The term is often used for large news conglomerates, including newspapers and broadcast media, that underwent successive
merger Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect ...
s in many countries. The
concentration of media ownership Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media. Contemporary research demonstrates in ...
has raised concerns of a homogenization of viewpoints presented to news consumers. Consequently, the term ''mainstream media'' has been used in conversation and the blogosphere, sometimes in oppositional, pejorative or dismissive senses, in discussion of the mass media and media bias.


United States

In the United States, movie production is known to have been dominated by major studios since the early 20th century; before that, there was a period in which Edison's Trust monopolized the industry. In the early 21st century, the music and television industries was subject to media consolidation, with Sony Music Entertainment's parent company merging their music division with
Bertelsmann AG Bertelsmann SE & Co. KGaA () is a German private multinational conglomerate corporation based in Gütersloh, North Rhine-Westphalia, Germany. It is one of the world's largest media conglomerates, and is also active in the service sector and e ...
's
BMG BMG may refer to: Organizations * Music publishing companies: ** Bertelsmann Music Group, a 1987–2008 division of Bertelsmann that was purchased by Sony on October 1, 2008 *** Sony BMG, a 2004–2008 joint venture of Bertelsmann and Sony that wa ...
to form
Sony BMG Sony BMG Music Entertainment was an American record company owned as a 50–50 joint venture between Sony Corporation of America and Bertelsmann. The venture's successor, the revived Sony Music, is wholly owned by Sony, following their buyout o ...
, and Warner Bros. Entertainment's The WB and CBS Corp.'s UPN merging to form The CW. In the case of Sony BMG there existed a "Big Five", later "
Big Four Big Four or Big 4 may refer to: Groups of companies * Big Four accounting firms: Deloitte, Ernst & Young, KPMG, PwC * Big Four (airlines) in the U.S. in the 20th century: American, Eastern, TWA, United * Big Four (banking), several groupings ...
", of major record companies, while The CW's creation was an attempt to consolidate ratings and stand up to the "Big Four" of American network (terrestrial) television (although the CW was actually partially owned by one of the Big Four in CBS). In television, the vast majority of broadcast and basic cable networks, over a hundred in all, are controlled by eight corporations: Fox Corporation, The Walt Disney Company (which includes the ABC, ESPN, FX and Disney brands),
National Amusements National Amusements, Inc. is an American privately owned movie theater operator and mass media holding company incorporated in Maryland and based in Norwood, Massachusetts. It is the controlling shareholder of Paramount Global. History The ...
(which owns Paramount Global),
Comcast Comcast Corporation (formerly known as American Cable Systems and Comcast Holdings),Before the AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corpora ...
(which owns NBCUniversal), Warner Bros. Discovery, E. W. Scripps Company, Altice USA, or some combination thereof.


Media mergers and concentration in the United States

Over time the rate of media mergers has increased, while the number of media outlets has also increased. This has resulted in a higher
concentration of media ownership Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media. Contemporary research demonstrates in ...
, with fewer companies owning more media outlets. Some critics, such as Ben Bagdikian, assailed concentration of ownership, arguing that large media acquisitions limit the information accessible to the public. Other commentators, such as
Ben Compaine Ben is frequently used as a shortened version of the given names Benjamin, Benedict, Bennett or Benson, and is also a given name in its own right. Ben (in he, בֶּן, ''son of'') forms part of Hebrew surnames, e.g. Abraham ben Abraham ( he, × ...
and Jack Shafer, find Bagdikian's critique overblown. Shafer noted that U.S. media consumers have a wide variety of news sources, including independent national and local sources. Compaine argues that, based on economic metrics such as the Herfindahl-Hirschman Index, the media industry is not very highly concentrated and did not become more concentrated during the 1990s and 2000s. Compaine also points out that most media mergers are not purely acquisitions, but also include divestitures.


The "Big five"


American public distrust in the media

Trust in the media declined in the 1970s, and then again in the 2000s. Since the 2000s, distrust in the media has been polarized, as Republicans have grown substantially more distrustful of the media than Democrats.


United Kingdom

In the UK, during 1922, after the closure of many radio stations, the British Broadcasting Corporation started its first daily radio transmission and started to grow an audience. Later that year John Reith, a Scottish engineer, would be appointed the first General Manager for the BBC. Later on January 1, 1927 the BBC was fully established by Royal Charter and renamed the British Broadcasting Corporation with Reith as the first Director-General. During November 1936 the BBC began to expand into television broadcasting and was the first broadcaster to start the trend of a regularly scheduled TV service. Today the BBC is one of two chartered public broadcasting companies in the United Kingdom. The second is ITV, Independent Television, which was established in 1955 as the first public commercial television company after the Television act of 1954 in an effort to break up the monopoly the BBC had on television broadcasting, gaining fifteen regional broadcasting licenses in less than twenty years. Today the BBC and ITV are the two free to air digital services offered to everyone in the United Kingdom and each other's biggest competitors. The BBC has nine national television channels, BBC three, the first channel to switch from television to online, an interactive channel, ten national and forty local radio stations, BBC Online, and BBC Worldwide. ITV currently holds thirteen of the fifteen regional broadcasting licenses in the United Kingdom that carries their multiple channels including ITV, ITVhub, ITV2, ITVBe, ITV 3, ITV4, CITV, ITV Encore, Britbox, a video-on-demand service in collaboration with the BBC to bring British television content to the United States and Canada, and Cirkus, their own video-on-demand service.


See also

*
Agenda-setting theory Agenda setting describes the "ability (of the news media) to influence the importance placed on the topics of the public agenda". The study of agenda-setting describes the way media attempts to influence viewers, and establish a hierarchy of news ...
* Alternative media * Big Three television networks *
Concentration of media ownership Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media. Contemporary research demonstrates in ...
*
Deregulation Deregulation is the process of removing or reducing state regulations, typically in the economic sphere. It is the repeal of governmental regulation of the economy. It became common in advanced industrial economies in the 1970s and 1980s, as a ...
* Fake news *
Freedom of speech Freedom of speech is a principle that supports the freedom of an individual or a community to articulate their opinions and ideas without fear of retaliation, censorship, or legal sanction. The right to freedom of expression has been recogni ...
*
Freedom of the press Freedom of the press or freedom of the media is the fundamental principle that communication and expression through various media, including printed and electronic News media, media, especially publication, published materials, should be conside ...
* Influence of mass media * Lists of corporate assets * Local News Service * Media bias * Media conglomerate *
Media cross-ownership in the United States Media cross-ownership is the common ownership of multiple media sources by a single person or corporate entity. Media sources include radio, broadcast television, specialty and pay television, cable, satellite, Internet Protocol television (IPTV) ...
* Media democracy * Media imperialism *
Media manipulation Media manipulation is a series of related techniques in which partisans create an image or argument that favors their particular interests. Such tactics may include the use of logical fallacies, manipulation, outright deception (disinformation) ...
* Media proprietor * Media transparency * Monopolies of knowledge * Network neutrality * New media * Old media *
Partido da Imprensa Golpista ''Partido da Imprensa Golpista'' (''PiG'', en, Pro-coup Press Party) is a term used by left-wing Brazilian websurfers since 2007 to characterize an alleged attitude of the Brazilian mass media towards President Luiz Inácio Lula da Silva duri ...
* Politico-media complex * Prometheus Radio Project * Propaganda model * Sensationalism * Social influence * Social media * State controlled media * Telecommunications Act of 1996 * Viral phenomenon * Western media


Notes

{{Media culture Concentration of media ownership New media News media Mass media events Mass media issues Social influence