Lamaze Infant Development System is a line of baby toys belonging to
Takara Tomy
is a Japanese entertainment company that makes children's toys and merchandise. It was created from a merger on March 1st 2006 of two companies: Tomy (founded in 1924 as Tomiyama, changing the name to Tomy in 1963) and long-time rival Tak ...
, which acquired the former owner,
RC2 Corporation and its subsidiary
Learning Curve Brands
The RC2 Corporation, a division of Japan-based firm Takara Tomy, is a toy design, marketing, and distribution company headquartered in Oak Brook, Illinois, United States. Founded in 1992.
Overview
RC2 markets brands such as The First Years and ...
, in 2011. The name Lamaze is licensed by
Lamaze International
Lamaze International, formerly the American Society for Psychoprophylaxis in Obstetrics or ASPO, is an organization dedicated to promoting the Lamaze technique of natural childbirth. It was co-founded in 1960 by Elisabeth Bing
Elisabeth Dorot ...
, a
Washington, D.C.
)
, image_skyline =
, image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
based nonprofit organization. The toys are developed in collaboration with Jerome and Dorothy Singer, psychologists at
Yale University
Yale University is a Private university, private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the List of Colonial Colleges, third-oldest institution of higher education in the United Sta ...
.
[RC2 company website]
"About Our Key Brands and Licenses", accessed 19 June 2010.
''The New York Times'', "Corporation News", accessed 19 June 2010.
Lamaze's toys are designed based on a three-step model of infant development which consists of the stages "awakening the senses", "exploring and experimenting", "moving and doing". Although Lamaze toys are marketed as being based on scientific principles, they do not supply any academic research to back these claims.
Lamaze Toys website
, "The Lamaze Infant Development System", accessed 19 June 2010.
According to the New York Times, "RC2 has emerged in the past few years as a popular link in the toy manufacturing chain, connecting media outlets like Disney, Nickelodeon and Discovery Communications with inexpensive labor in China." In 2006, 91.8 percent of RC2’s products came from China.[David Barboza and Louise Story]
''The New York Times'', June 19, 2007 (accessed 19 June 2010).
References
Related pages
* Tiny Lovebr>Baby Development
Toy brands
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