Lagardère Live Entertainment is an entertainment agency subsidiary of
Lagardère Group
Lagardère S.A. () is an international group with operations in over 40 countries. Based in the 16th arrondissement of Paris, the group was founded and created in 1992 by Jean-Luc Lagardère under the name Matra, Hachette & Lagardère.
Headed ...
. The subsidiary was formed as Lagardère Sports and Entertainment by the merger of several brands under the group, including
Sportfive;
World Sport Group
Headquartered in Singapore, World Sport Group was a sports marketing, event management and media company in Asia, with a roster of golf, association football and cricket events. World Sport Group manages almost 600 days of sports events annually, ...
; IEC in Sports; Sports Marketing and Management; and Lagardère Unlimited Inc.
After partial sale of Lagardère Sports in 2020 and subsequent full sale in 2021, the remaining division became Lagardère Live Entertainment.
History
In 2007, Lagardère Group, via an intermediate holding company Lagardère Sports,
[ acquired the entire share capital of International Events and Communication in Sports (IEC in Sports) and in 2008 acquired about 70% of the stake of World Sport Group Holdings. Lagardère Group also owned Sportfive S.A.][
In 2015 Lagardère Live Entertainment acquired société d'exploitation du Bataclan, the organization that operates the Bataclan Theater, one of the sites of the ]November 2015 Paris attacks
A series of coordinated Islamist terrorist attacks took place on Friday, 13 November 2015 in Paris, France, and the city's northern suburb, Saint-Denis. Beginning at 21:16, three suicide bombers struck outside the Stade de France in Saint-De ...
.
On 19 January 2016 Lagardère Sports signed a partnership agreement with brand communications firm Sponsorship 360.
On 8 August 2016 Lagardère Sports acquired New York City-based brand communications firm Rooftop2 Productions.
On 1 June 2017, it was announced that Lagardère Sports had sold the naming rights of Juventus Stadium
Juventus Stadium (), known for sponsorship reasons as the Allianz Stadium since July 2017, sometimes simply known in Italy as the Stadium (), is an all-seater football stadium in the Vallette borough of Turin, Italy, and the home of Juventus ...
to Allianz
Allianz SE ( , ) is a German Multinational corporation, multinational financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management.
Allianz is the world's largest List of largest insurance ...
for 2017–18 to 2022–23 seasons. Lagardère Sports' predecessor Sportfive purchased the naming rights (and other concession) in 2008 for €75 million and was due to start in 2011–12 season.
In 2021, Lagardère Sports was fully divested (as revived Sportfive) to H.I.G. Capital
H.I.G. Capital, LLC is a global alternative investment firm with $69 billion of capital under management. Headquartered in Miami, Florida, H.I.G. specializes in providing both debt capital, debt and equity capital to middle-market company, middle ...
. H.I.G. Capital already owned 75% of Lagardère Sports since 2020.
Lagardère Sports Asia
Lagardère Sports Asia, formerly known as World Sport Group
Headquartered in Singapore, World Sport Group was a sports marketing, event management and media company in Asia, with a roster of golf, association football and cricket events. World Sport Group manages almost 600 days of sports events annually, ...
, was acquired by Lagardère in 2008 and renamed (and reorganized its subsidiary structure) in 2015. World Sport Group angered many Asian football fans by increasing the price of the broadcasting rights for the FIFA World Cup Qualifiers 2014 (Asia Region), meaning home fans in South Korea could not watch their international team. Also, expatriate Iranian fans could not watch the match in Europe or the Americas.
The company also formed a joint venture with the Asian Football Confederation
The Asian Football Confederation (AFC) is the governing body of association football, beach soccer, and futsal in most countries and territories in Asia. The AFC was formed in 1954. It has 47 members. The Asian Ladies Football Confederation ( ...
(AFC) for the AFC Asian Cup
The AFC Asian Cup is the primary association football competition contested by the senior men's national teams of the members of the Asian Football Confederation (AFC), determining the continental champion of Asia. It is the second-oldest c ...
in 2011. It also runs a media channel for the AFC.
References
External links
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{{Louis Hachette Group
Lagardère Group
Lagardère Media
Entertainment companies of France
Companies based in Paris