Lady M (boutique)
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Lady M is a luxury confections brand established in 2001, most famous for its signature Mille Crêpes Cakes. It operates over 50 boutiques worldwide.


History

One of Lady M's founders, Emi Wada, invented the mille crêpes cake and sold them in her Paper Moon Cake Boutiques in Japan starting in 1985. The mille crêpe cakes she created consist of 20 thin handmade crêpes layered with light pastry cream and topped with a caramelized crust. In 2001, Wada helped found Lady M as a wholesale business delivering cakes to hotels and restaurants in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
. By 2004, the Lady M cakes had become so popular that the company decided to open a store in
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
's
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. Wada later relinquished ownership in Lady M so she could concentrate on business back home in Japan. Current Lady M CEO Ken Romaniszyn joined the business in 2008, and has overseen its introduction and growth of online shipping, its expansion into new markets, and its launch of new product lines. Following success in
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
and
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
, Lady M opened its first boutique in mainland China in
Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flowin ...
in 2017 to huge crowds. It has expanded rapidly in the country in subsequent years. In 2021, Lady M opened its first champagne bar at its
Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
boutique in the
ION Orchard ION Orchard (pronounced as I-On), formerly known as the Orchard Turn Development or Orchard Turn Site, is a shopping mall in Singapore, next to Orchard MRT station. It is the retail component of an integrated retail and residential development ...
mall.


Locations

As of 2022, Lady M operated boutiques in the following locations.


Asia


References


External links


Lady M: the New York bakery taking Asia by storm
South China Morning Post {{DEFAULTSORT:Lady M 2001 establishments in the United States Bakeries of the United States Food and drink companies established in 2001 Privately held companies of the United States