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Zoe Jeanneau Canto (born 10 April 1993), also known as La Zowi, is a Spanish
trap A trap is a mechanical device used to capture or restrain an animal for purposes such as hunting, pest control, or ecological research. Trap or TRAP may also refer to: Art and entertainment Films and television * ''Trap'' (2015 film), Fil ...
musician.


Biography

La Zowi was born in
Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
,
France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
and raised in
Granada Granada (,, DIN 31635, DIN: ; grc, Ἐλιβύργη, Elibýrgē; la, Illiberis or . ) is the capital city of the province of Granada, in the autonomous communities of Spain, autonomous community of Andalusia, Spain. Granada is located at the fo ...
,
Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...
, although she has lived in diverse European cities such as
Marseille Marseille ( , , ; also spelled in English as Marseilles; oc, Marselha ) is the prefecture of the French department of Bouches-du-Rhône and capital of the Provence-Alpes-Côte d'Azur region. Situated in the camargue region of southern Franc ...
,
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
,
Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...
and
Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...
, where she currently resides. She is the daughter of artists (her mother is a feminist poet and her father, Patrice Jean Marcel Jeanneau, a flamenco guitarist known as El Yerbita). She grew up listening to
Flamenco Flamenco (), in its strictest sense, is an art form based on the various folkloric music traditions of southern Spain, developed within the gitano subculture of the region of Andalusia, and also having historical presence in Extremadura and ...
, which, according to her, "has been my environment and my way of life. Latin and African music have also become the basis of my references." She also has a child called Romeo with the Spanish rapper
Yung Beef Fernando Gálvez Gómez (born 23 January 1990), known artistically as Yung Beef, is a Spanish singer, rapper, record producer and model. He is known for his mixing of Trap music, trap, Salsa music, salsa and reggaeton, as well as his bold fashio ...
.


Musical career

She began her musical career creating music with friends, among whom were the members of Pxxr Gvng. She speaks mainly of social issues associated to
trap music Trap is a subgenre of hip hop music that originated in the Southern United States during the 1990s. The genre gets its name from the Atlanta slang word "trap", a house used exclusively to sell drugs. Trap music uses synthesized drums and is ch ...
, such as drugs, money and ''putas'' (bitches in Spanish). In several interviews she has expressed that she does not like her own voice. In her lyrics, social constructs such as money, ''putas'', drugs and her "goonies" are repeated throughout her songs. Her most common catchphrase is "La Zowi Puta". She released her first track "Raxeta" in 2013 through YouTube. The word "raxeta" is a loanword re-appropriation of the English word "
ratchet Ratchet may refer to: Devices * Ratchet (device), a mechanical device that allows movement in only one direction * Ratchet, metonomic name for a socket wrench incorporating a ratcheting device * Ratchet (instrument), a music instrument and a ...
", a term from Louisianan
African American Vernacular English African-American Vernacular English (AAVE, ), also referred to as Black (Vernacular) English, Black English Vernacular, or occasionally Ebonics (a colloquial, controversial term), is the variety of English natively spoken, particularly in urban ...
, which denotes any combination of trashiness, a working-class sensibility, and authenticity (especially of the Black American experience). "For me, a ratchet is someone like me, a humble neighborhood girl who wears cheap clothes and imitations of luxury brands, and does it provocatively." She has collaborated with almost every artist associated with La Vendicion Records, such as Bea Pelea and
La Goony Chonga Kasey Avalos (born March 19, 1992), known professionally as La Goony Chonga, is a Cuban-American rapper. While in college, she posted videos of her Freestyle rap, freestyling on YouTube and began recording music. She released her first two stud ...
, and has worked recurrently with producers Zora Jones and Mark Luva. On November 22 she released her first mixtape, titled "Ama de casa", published through the same label. The mixtape has vocal features from Albany, Flynt Hustle and GOA, as well as the producers DP Beats, Steve Lean, Barla, Oddlaw or Tweak. La Zowi, together with Alizzz, were also in charge of introducing the second season of the musical show El Bloque TV, which is broadcast on YouTube. In one of her interviews with WAG1 Magazine in 2016, La Zowi defined what trap was for her, a movement that gone viral during that year. According to what the artist commented, trap is "money and drugs" but also a way for women to empower. In 2020, she released her debut album called "Elite" and goes back to the talk show La Resistencia to present it. It is a 9-song album which mixes her distinctive concepts with experimental electronic sounds. Zora Jones, Pablo Chill-E and Paul Marmota are some artists that have collaborations in Elite. She debuted as an actress in the Spanish TV series Cristina La Veneno, created by Los Javis (
Javier Ambrossi Francisco Javier García de la Camacha Gutiérrez-Ambrossi (born 24 June 1984), better known as Javier Ambrossi, is a Spanish people, Spanish actor, Theatre director, stage, film director, film and television director and writer. He is best know ...
and Javier Calvo), playing the role of
Sonia Monroy Sonia, Sonja or Sonya, a name of Greek origin meaning wisdom, may refer to: People * Sonia (name), a feminine given name (lists people named, Sonia, Sonja and Sonya) :* Sonia (actress), Indian film actress in Malayalam and Tamil films :* Sonia ...
, a famous Spanish television character. In 2022, she was a guest judge on season 2 of ''
Drag Race España ''Drag Race España'' (sometimes called ''Drag Race Spain'') is a Spanish reality competition streaming television series, produced by Atresmedia Televisión in collaboration with Buendía Estudios and executive produced by World of Wonder. It i ...
''.


Thematic and controversies

In an interview for "INDIE" la Zowi has described herself as a
feminist Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...
, supporting women who sexualize themselves. Regarding her music and lyricism, she has stated that it relies a lot on her lifestyle and thought-provoking material. She described herself as a feminist: "Yes, I am a feminist: I believe in equality between women and men. But I really don't feel represented by the kind of feminism that tries to embarrass women who sexualize themselves." In January 2019, comedian David Broncano interviewed her on the TV program La Resistencia. The interview caused controversial reactions on social networks, especially through Twitter. A few days later,
Yolanda Domínguez Yolanda Domínguez Rodríguez is a Spanish visual artist, activist, and journalist. Life and career Domínguez studied Fine Arts at the Complutense University of Madrid. She has a master's degree in Art and New Technologies from the European Uni ...
published an article in the
HuffPost ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
entitled "Is La Zowi a feminist icon?", criticizing the feminism proclaimed by the singer, who declares that she faces sexism in the industry with her lyrics. She has also been criticized because of her shows for being too punk, sexual and explicit.


Discography


Mixtapes

* ''Ama de casa'' (2018) * ''Élite'' (2020)


Singles

* Ratxeta (2013) * Oye papi (2016) * Mi chulo (2016) * Obra de arte (2016) * Random hoe (2016) * La chismoteka (2017) * Money hoe (2017) * High (2017) * Tu y yo (2017) * Bitch te quemas (2017) * Llámame (2018) * B*tch mode (2018) * No lo ves (2018) * Empezar de cero (2019) * Boss (2019) * Filet mignon (2020) * Full time (2020) * Sugar mami (2020) * Indecente (2020) * Nada (2020) * Sin modales (2021) * Matrix (2021) * Tutoto (2021) * Terapia de choque (2022) * Ping pong (2022)


As featured artist

* "Demonic" (Single by
Namasenda Naomi Namasenda (born 14 November 1993), known mononymously as Namasenda, is a Swedish singer and songwriter from Stockholm. She is most well known for releases on British pop and electronic label, PC Music. Graduation and music career Namas ...
)
* "Revolea" (Single by Ms Nina, TAICHU, Ebhoni)


References

{{DEFAULTSORT:Zowi, La Spanish musicians Living people 1993 births Spanish people of French descent Neoperreo musicians