La tennis Bensimon is a Monesgasque
lifestyle brand
A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes.page 16 Lifestyle brands seek to inspire, guide, and motivate people, with the goal of ...
launched in the seventies by Serge Bensimon in
Paris. Serge’s grandfather originally started the family business in 1945, importing American
second-hand clothes to
France. In 1980, Serge Bensimon followed the tradition that his grandfather began and founded Surplus Bensimon. In 1984, the first Bensimon Apparel Collection was introduced as a line for men and women inspired by world
travel and the
military.
Bensimon has been in the
European market for thirty years. The French brand is now available on the U.S. market with its
canvas
Canvas is an extremely durable plain-woven fabric used for making sails, tents, marquees, backpacks, shelters, as a support for oil painting and for other items for which sturdiness is required, as well as in such fashion objects as handbags ...
shoe collection, La tennis Bensimon. As a surplus brand, Bensimon's mission for La tennis Bensimon was to combine simplicity with luxury. The
sneaker
Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...
made out of basic fabrics and rubber, is 100% natural. It is easy to care for, as you can throw it in the washing machine and dryer.
In 1986, Autour du Monde opened the first Bensimon store in the area
Le Marais in Paris. In 1992, the concept store Home Autour du Monde opened, containing decoration items,
textile collections, artist exhibitions, music, books,
perfumes and
cosmetics. Bensimon currently designs
clothing, footwear, cosmetics and accessories. In the United States, the brand is sold in luxury
department stores
A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic appea ...
and retailers. In the United States, HATCh showroom represents products for Bensimon, handling its national sales.
Fans and customers of Bensimon shoes include
Liv Tyler,
Natalie Portman,
Jane Birkin and
Naomi Watts.
References
{{Reflist
External links
Bensimon's official website''Elle'' magazine article (in French)''Marie Claire'' article (in French)LA Times, "Call it the French flip-flop" July, 2007"Teen Vogue" magazine article (in English) MARCH 2009"Marie Claire" article (in English) MARCH 2009
Clothing brands