Lumpens () is a South Korean-based
video production
Video production is the process of producing video content for video. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard dri ...
company formed and led by
art director Yong-seok Choi. They consist of a group of directors and producers in the field of video production, specializing mostly in the production of music videos, television advertisements, experimental films, graphic design, and visual art.
Background
Starting as a visual art production company by Yeon-seok Choi, 'Lumpens' was a nickname given to Choi by a college professor referring to
the German insult.
The company initially focused on commercials and fashion shoots. In 2010, their V.A.J.P (Visual Art Jam Performance) garnered some attention, but Choi says the first real recognition came after he showcased a 3D version of animation
Robot Taekwon V at a fan convention in January 2011.
As part of 'thecreatorsproject', they began making
popular music
Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training.Popular Music. (2015). ''Fu ...
videos with
Yoon Mi-rae
Natasha Shanta Reid (born May 31, 1981), better known by her Korean name Yoon Mi-rae (), often stylized as ''Yoonmirae'', is an American-born South Korean-based solo rapper, singer, songwriter, and producer, who is also a member of Korean hip ho ...
, working with her on the
music video
A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
for ''Get It In'' in 2011.
Since then, they have worked with various South Korean artists, including
BTS
BTS (), also known as the Bangtan Boys, is a South Korean boy band formed in 2010 and debuting in 2013 under Big Hit Entertainment. The septet—consisting of members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook—co-writes and co-pr ...
,
MFBTY
MFBTY, an acronym that stands for "My Fans reBetter Than Yours," is a Korean hip-hop group under Feel Ghood Music consisting of Tiger JK, Yoon Mi-rae, and Bizzy. They debuted in 2013 with the single, "Sweet Dream." MFBTY was meant to be only a ...
,
Cho Yong-pil
Cho Yong-pil (; born March 21, 1950) is a South Korean singer who is considered one of the most influential figures in Korean popular music. He debuted as a member of the rock band Atkins in 1968 and made his solo debut with the hit single "Co ...
,
Rain
Rain is water droplets that have condensed from atmospheric water vapor and then fall under gravity. Rain is a major component of the water cycle and is responsible for depositing most of the fresh water on the Earth. It provides water ...
,
Lee Hyori
Lee Hyo-ri (; born May 10, 1979) is a South Korean singer, record producer, activist, actress and television presenter. Dubbed as the "Nation's Fairy" during her '' Family Outing'' days, she debuted as a member of South Korean girl group Fin.K. ...
,
Sistar
Sistar (, often stylized as SISTAR) was a South Korean girl group formed in 2010 by Starship Entertainment. The group consisted of Hyolyn, Bora, Soyou and Dasom. They made their official debut with the song " Push Push" on 3 June 2010. Their ...
,
Wonder Girls
Wonder Girls () was a South Korean girl group formed by JYP Entertainment. The group debuted in February 2007 with the single " Irony" and 5 members: Yeeun, Sunye, Sunmi, Hyuna and Sohee. After Hyuna's departure in July, Yubin was added int ...
,
Younha
Go Youn-ha (Hangul: 고윤하, Hanja: 高潤荷; born April 29, 1988), known mononymously as Younha, is a South Korean singer-songwriter and record producer. She began her career in 2004 in Japan, where she was nicknamed the "Oricon Comet" for h ...
,
Hyuna
Kim Hyun-ah (born June 6, 1992), better known by the mononym Hyuna (stylized HyunA), is a South Korean singer-songwriter, rapper and model. She debuted as a member of the girl group Wonder Girls in February 2007. After leaving the ensemble sho ...
,
Spica
Spica is the brightest object in the constellation of Virgo and one of the 20 brightest stars in the night sky. It has the Bayer designation α Virginis, which is Latinised to Alpha Virginis and abbreviated Alpha Vir or α Vir. Analys ...
,
ENHYPEN
Enhypen (; ja, エンハイプン; ''Enhaipun''; stylized as ENHYPEN) is a South Korean boy band formed by Belift Lab, a joint venture between CJ ENM and Hybe Corporation, through the 2020 survival competition show '' I-Land''. The group is c ...
and
IU among others. When discussing the filming of
Sunmi
Lee Sun-mi (born Sun Mi on May 2, 1992), known mononymously as Sunmi (stylized as SUNMI), is a South Korean singer, dancer, songwriter and record producer. She debuted in 2007 as a member of South Korean girl group Wonder Girls and left the gr ...
's
Lalalay
"Lalalay" (, stylized in all caps) is a song recorded by South Korean singer Sunmi, released on August 27, 2019, by Makeus Entertainment as a single. Sunmi wrote and co-produced the song with Frants.
Background and composition
The song was ann ...
music video, she remarked, "this time it was directed by Lumpens, who seems to know me best. Because of this, he
hoiwas able to catch every move and there were minimal difficulties during filming." In 2014, the company began working with
Big Hit Entertainment
Big Hit Music (; formerly Big Hit Entertainment) is a South Korean music label established in 2005 by Bang Si-hyuk. It was re-branded and re-structured into an independent label under Hybe Corporation (formerly Big Hit Entertainment Co., Ltd. ...
, starting a prolific partnership with BTS.
They have also worked closely with a small number of independent artists, such as
ee and
Guckkasten
Guckkasten ( ko, 국카스텐) is a South Korean indie rock band. Formed in 2003 under the name The C.O.M. (더 컴), the original lineup consisted of vocalist Ha Hyun-woo, guitarist Jeon Kyu-ho, drummer Lee Jung-gil, and bassist Kim Jin-eok. ...
.
Their work has also received multiple honors, including the nomination for
2013 Mnet Asian Music Awards
The 2013 Mnet Asian Music Awards took place on November 22, 2013, at AsiaWorld-Arena in Hong Kong. The ceremony was the fourth consecutive Mnet Asian Music Awards to occur outside of South Korea
Nominations were announced on October 23, 2013. ...
Music Video of the Year for Cho Yong-pil's "Hello",
2017 Melon Music Awards
The 2017 Melon Music Awards ceremony, organized by kakao M (a kakao company) through its online music store, ''Melon'', took place on December 2, 2017, at the Gocheok Sky Dome in Seoul, South Korea. This was the ninth ceremony in the show's hist ...
Music Video of the Year for BTS' "DNA",
2018 Melon Music Awards
The 2018 Melon Music Awards ceremony, organized by Kakao M (a kakao company) through its online music store, ''Melon'', took place on December 1, 2018 at the Gocheok Sky Dome in Seoul, South Korea. This was the tenth ceremony in the show's histo ...
Best Music Video Award for Ko Yoo-jeong's direction on
GFriend
GFriend (stylized in all caps; ) was a South Korean girl group formed by Source Music in 2015. The group consisted of six members: Sowon, Yerin, Eunha, Yuju, SinB, and Umji. They debuted with the extended play (EP) '' Season of Glass'' on Ja ...
's "
Time for the Moon Night
''Time for the Moon Night'' is the sixth extended play (EP) by South Korean girl group GFriend. It was released by Source Music on April 30, 2018, and distributed by kakao M (formerly LOEN Entertainment). The album contains six songs, includi ...
"),
2018 Mnet Asian Music Awards
The 2018 Mnet Asian Music Awards ceremony, organized by CJ E&M through its music channel Mnet, took place from December 10 through December 14, 2018 (dubbed as "MAMA Week") in South Korea, Japan and Hong Kong. The ceremony was the first Mnet Asi ...
Fan Choice Best Music Video for BTS' "Idol",
2020 Mnet Asian Music Awards
The 2020 Mnet Asian Music Awards ceremony, organized by CJ E&M through its music channel Mnet, took place live on December 6 at the CJ ENM Contents World in Paju, South Korea with the theme, "New-Topia". The ceremony was held with no on-site audi ...
Best Video Director of the Year for BTS' "Butter", and
2021
File:2021 collage V2.png, From top left, clockwise: the James Webb Space Telescope was launched in 2021; Protesters in Yangon, Myanmar following the coup d'état; A civil demonstration against the October 2021 coup in Sudan; Crowd shortly after t ...
nomination for
MTV Video Music Award for Best Editing
The MTV Video Music Award for Best Editing is a craft award given to the artist, the artist's manager, and the editor of the music video. From 1984 to 2007, the award's full name was Best Editing in a Video, before acquiring its current name in 2 ...
Yong Seok Choi's work on BTS' "
Butter
Butter is a dairy product made from the fat and protein components of churned cream. It is a semi-solid emulsion at room temperature, consisting of approximately 80% butterfat. It is used at room temperature as a spread, melted as a condimen ...
"
Videography
Music videos
References
External links
*{{official, http://lumpens.com/
South Korean music video directors
Advertising directors
Melon Music Award winners